Verizon spent $350 to acquire Victoria and expected a $500 annual contribution margin from her so long as she was a customer. The churn rate of customers similar to Victoria is 10% per year. The firm’s discount rate is 20% per year. Calculate the lifetime value of Victoria. answer choices $1,000 $1,150 $1,650 $1,950 $4,550

Essentials Of Investments
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ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Verizon spent $350 to acquire Victoria and expected a $500 annual contribution margin from her so long as she was a customer. The churn rate of customers similar to Victoria is 10% per year. The firm’s discount rate is 20% per year. Calculate the lifetime value of Victoria.

answer choices

$1,000

$1,150

$1,650

$1,950

$4,550

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