The case focuses on the UK-based retailer Tesco's entry and expansion strategies in the Japanese and Asian markets. It discusses Tesco's international ventures that began in the 1990s and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Japan in 2003, after more than two years of research into the retail markets and consumer purchasing patterns in the country. It acquired a local convenience store operator C Two Network that operated 78 discount supermarkets under the brand 'Tsurukame.' It then expanded through a few more acquisitions. The case also details the subsequent launch of Tesco Express stores in 2007. It also discusses the different localization strategies adopted by Tesco and concludes by identifying the challenges faced by Tesco in Japan and Asian Markets. Answer the question below: 1. In the case it was mentioned that ‘One of the conventional risks, political, regulatory and compliance, remained a strong challenge especially in the sourcing of its inputs.’ What tools would you suggest Tesco utilize to better vet countries when they expand into different regions to ensure risk is reduced as it pertains to sourcing inputs?
The case focuses on the UK-based retailer Tesco's entry and expansion strategies in the Japanese and
Asian markets. It discusses Tesco's international ventures that began in the 1990s and elaborates on
some of the strategies that it followed in the non-UK markets. Tesco entered Japan in 2003, after more
than two years of research into the retail markets and consumer purchasing patterns in the country. It
acquired a local convenience store operator C Two Network that operated 78 discount supermarkets
under the brand 'Tsurukame.' It then expanded through a few more acquisitions. The case also details
the subsequent launch of Tesco Express stores in 2007. It also discusses the different localization
strategies adopted by Tesco and concludes by identifying the challenges faced by Tesco in Japan and
Asian Markets.
Answer the question below:
1. In the case it was mentioned that ‘One of the conventional risks, political, regulatory and compliance, remained a strong challenge especially in the sourcing of its inputs.’ What tools would you suggest Tesco utilize to better vet countries when they expand into different regions to ensure risk is reduced as it pertains to sourcing inputs?
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