Supply network design and global logistics A company in Japan has developed a competitively priced mobile phone which aims to attract Generation Z. A team of investors has asked you to design a supply chain to import this product and sell it through a network of retail shops in the UK. What information do you need to commence the design of the supply chain? What decisions do you need to make during the design process? How do you test your design is robust?
Supply network design and global logistics A company in Japan has developed a competitively priced mobile phone which aims to attract Generation Z. A team of investors has asked you to design a supply chain to import this product and sell it through a network of retail shops in the UK. What information do you need to commence the design of the supply chain? What decisions do you need to make during the design process? How do you test your design is robust?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Supply network design and global logistics
A company in Japan has developed a competitively priced mobile phone which aims to attract Generation Z.
A team of investors has asked you to design a supply chain to import this product and sell it through a network of retail shops in the UK.
What information do you need to commence the design of the supply chain?
What decisions do you need to make during the design process?
How do you test your design is robust?
How would you make the proposed supply chain resilient?
Share your thoughts on the forum (bullet points are fine).
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