Subject: Channel managemet Q) As a channel manager/ sales manager/area manager, in which situation he will apply Retail, Wholesale, distribution and E-commerce channels, explains with example? Q) How do you evaluate and analysis channel partners performance?
Subject: Channel managemet
Q) As a channel manager/ sales manager/area manager, in which situation he will apply Retail, Wholesale, distribution and E-commerce channels, explains with example?
Q) How do you evaluate and analysis channel partners performance?
Q1.
Channel management is defined as a process where the company develops and implements marketing plans and strategies to distribute its goods & services to the consumers through direct & indirect channels of distribution. The main objective of channel management is to enhance the overall consumer experience and maintain long-term relationships with the customers by providing products to the consumers at the right time and place continuingly. It is a part of the four P's of the marketing mix where the company selects a distribution channel through which it distributes its goods & services to the final customers. The channels of distribution are majorly classified into direct & indirect modes of distribution Direct channel involves distributing the goods & services directly to customers by a company or a manufacturer, whereas indirect channels of distribution involve the roles of various channel partners in the supply chain such as wholesalers, retailers, etc.
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