Rikana sells returnable containers to major food processors. The price received for the containers is Khs.300 per unit. Of this amount Khs.187.5 is profit contribution. Rikana is considering an attempt to differentiate its product through quality improvement at a cost of Khs.75 per unit. Current profits are Khs.6M on sales of 100,000 units. Assuming that average variable costs are constant at all output levels, find Rikanas total cost function before the proposed change. Calculate the total cost function if the quality improvement is implemented. Calculate Rikanas break-even output before and after the change, assuming it cannot increase its price. Calculate the increase in sales that would be necessary with the quality improvement to increase profits to Khs. 6.75M.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Rikana sells returnable containers to major food processors. The price received for the containers is Khs.300 per unit. Of this amount Khs.187.5 is profit contribution. Rikana is considering an attempt to differentiate its product through quality improvement at a cost of Khs.75 per unit. Current profits are Khs.6M on sales of 100,000 units.

  1. Assuming that average variable costs are constant at all output levels, find Rikanas total cost function before the proposed change.
  2. Calculate the total cost function if the quality improvement is implemented.
  3. Calculate Rikanas break-even output before and after the change, assuming it cannot increase its price.
  4. Calculate the increase in sales that would be necessary with the quality improvement to increase profits to Khs. 6.75M.
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