Means that do not share a letter are significantly different O Marketers should focus on middle age rather than younger groups O Marketers should not pay more for access to middle age rather than older groups O All of the answers are correct. O Marketers should not pay more for access to older groups vs younger groups
Means that do not share a letter are significantly different O Marketers should focus on middle age rather than younger groups O Marketers should not pay more for access to middle age rather than older groups O All of the answers are correct. O Marketers should not pay more for access to older groups vs younger groups
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question

Transcribed Image Text:265 guizres/276906/take
Grouping Information Using the lukey Method and
.unf.educ
Grouping
ActivityT N Mean
9 145 444 A
shop
B.
date
9 62.333
Means that do not share a letter are significantly different.
Tukey Pairwise Comparisons: Age
Grouping Information Using the Tukey Method and 95% Confidence
Age N Mean
Grouping
mid 6 137.167 A
old 6 98.500 A
B.
yng 6 76.000
Means that do not share a letter are significantly different
O Marketers should focus on middle age rather than younger groups
O Marketers should not pay more for access to middle age rather than older groups
O All of the answers are correct.
O Marketers should not pay more for access to older groups vs younger groups

Transcribed Image Text:A marketing firm wants to place adds where people spend an extended time online. They
take a sample of ActivityT: dating and shopping websites and code the response variable:
time spent online (in minutes) for various age groups (Young, Middle, Old) of people. The
marketing firm wants to test whether average time spent online differs based upon these
Problem 1
two factors.
Choose the correct recommendation for Age group if you want to attract longer times online.
Comparisons for TimeOnline
Tukey Pairwise Comparisons: ActivityT
Grouping Information Using the Tukey Method and 95% Confidence
ActivityT N Mean
Grouping
shop
9 145.444 A
date
9 62.333
feans that do not share a letter are significantly different.
ey Pairwise Comparisons: Age
ping Information Using the Tukey Method and 95% Confidence
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