MacDonald Products, Inc., of Clarkson, New York,has the option of (a) proceeding immediately with production ofa new top-of-the-line stereo TV that has just completed prototypetesting or (b) having the value analysis team complete a study. IfEd Lusk, VP for operations, proceeds with the existing prototype(option a), the firm can expect sales to be 100,000 units at $550each, with a probability of .6, and a .4 probability of 75,000 at$550. If, however, he uses the value analysis team (option b), thefirm expects sales of 75,000 units at $750, with a probability of .7,and a .3 probability of 70,000 units at $750. Value analysis, at acost of $100,000, is only used in option b. Which option has thehighest expected monetary value (EMV)?

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MacDonald Products, Inc., of Clarkson, New York,
has the option of (a) proceeding immediately with production of
a new top-of-the-line stereo TV that has just completed prototype
testing or (b) having the value analysis team complete a study. If
Ed Lusk, VP for operations, proceeds with the existing prototype
(option a), the firm can expect sales to be 100,000 units at $550
each, with a probability of .6, and a .4 probability of 75,000 at
$550. If, however, he uses the value analysis team (option b), the
firm expects sales of 75,000 units at $750, with a probability of .7,
and a .3 probability of 70,000 units at $750. Value analysis, at a
cost of $100,000, is only used in option b. Which option has the
highest expected monetary value (EMV)?

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