If you are given a chance to work in any of the operating sectors under the Tourism Industry, what sector would it be? You may choose whether Government Agencies (DOT/Attached Agencies); Private Sector (Airline/Airport Operations, Field Operations, Accommodation, Recreation, and Leisure Operations, & Travel and Trade).

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.