Generally, Contractors submit Tenders based on the Instructions to Tender (ITT) for the Client’s consideration and acceptance. In the same manner, shoppers go to supermarkets to shop. A shopper picks a double fridge on display. The price tag on the television is GHS 15,400.00. He walks to the counter and requests for a discount thereafter makes payment. i. Explains what constitutes offer in the scenario. ii. Explains what constitutes acceptance in the scenario. iii. Discuss when a Contract is formed between the parties?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Generally, Contractors submit Tenders based on the Instructions to Tender (ITT) for the Client’s consideration and acceptance. In the same manner, shoppers go to supermarkets to shop. A shopper picks a double fridge on display. The price tag on the television is GHS 15,400.00. He walks to the counter and requests for a discount thereafter makes payment. i. Explains what constitutes offer in the scenario. ii. Explains what constitutes acceptance in the scenario. iii. Discuss when a Contract is formed between the parties?
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