Despite the rapid technological advancement and continuous chang in consumers' behavior, Mercedes-Benz was able to sustain its competitive advantage. Nevertheless, the emerging environmental regulations placed by many governments to address climate change had an extensive impact on the automotive industry. To cope with the new legal requirements, Bayerische Motoren Werke AG (BMW), an old direct competitor to Mercedes, has introduced a new line of environmentally-friendly electric cars. Consequently, many Mercedes customers began switching to BMW. Based on the scenario, which of the following general environment trend has affected the automotive industry? * O Economic climate O Legal and political conditions O Demographic trends O Technological change
Despite the rapid technological advancement and continuous chang in consumers' behavior, Mercedes-Benz was able to sustain its competitive advantage. Nevertheless, the emerging environmental regulations placed by many governments to address climate change had an extensive impact on the automotive industry. To cope with the new legal requirements, Bayerische Motoren Werke AG (BMW), an old direct competitor to Mercedes, has introduced a new line of environmentally-friendly electric cars. Consequently, many Mercedes customers began switching to BMW. Based on the scenario, which of the following general environment trend has affected the automotive industry? * O Economic climate O Legal and political conditions O Demographic trends O Technological change
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Despite the rapid technological advancement and continuous change
in consumers' behavior, Mercedes-Benz was able to sustain its
competitive advantage. Nevertheless, the emerging environmental
regulations placed by many governments to address climate change
had an extensive impact on the automotive industry. To cope with the
new legal requirements, Bayerische Motoren Werke AG (BMW), an old
direct competitor to Mercedes, has introduced a new line of
environmentally-friendly electric cars. Consequently, many Mercedes
customers began switching to BMW. Based on the scenario, which of
the following general environment trend has affected the automotive
industry? *
O Economic climate
O Legal and political conditions
O Demographic trends
O Technological change
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