Beneficial-sales promotions growth, sometimes even at an artificial level. This growth benefit is pursued for different objectives such as generate or increase product trial, or increase purchase quantity.

Beneficial-sales promotions growth, sometimes even at an artificial level. This growth benefit is pursued for different objectives such as generate or increase product trial, or increase purchase quantity.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Beneficial-sales promotions growth, sometimes even at an artificial level. This growth benefit is
pursued for different objectives such as generate or increase product trial, or increase purchase
quantity.

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