Homework Help is Here – Start Your Trial Now!
Business
Marketing
a) Compare your firm to its traditional alternatives, i.e. a delivery of physical goods. What are the efficiency gains from streaming digital content compared to the old business model?

a) Compare your firm to its traditional alternatives, i.e. a delivery of physical goods. What are the efficiency gains from streaming digital content compared to the old business model?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
a) Compare your firm to its traditional alternatives, i.e. a delivery of physical goods. What are the efficiency gains from streaming digital content compared to the old business model? b) Explain how a digital streaming company is able to offer all its content as a bundle with a fixed monthly payment but a firm selling individual goods is not c) Two main alternatives of revenue collection for a streaming service are fixed subscription fees and ad supported service. Describe the logic that you would use to determine which model (or both) is better for the firm d) What's the expected impact of competition to the overall quality of service in the market? e) What are the overall welfare impacts of streaming services from the point of view of your firm, its consumers, and the content providers?
Transcribed Image Text:a) Compare your firm to its traditional alternatives, i.e. a delivery of physical goods. What are the efficiency gains from streaming digital content compared to the old business model? b) Explain how a digital streaming company is able to offer all its content as a bundle with a fixed monthly payment but a firm selling individual goods is not c) Two main alternatives of revenue collection for a streaming service are fixed subscription fees and ad supported service. Describe the logic that you would use to determine which model (or both) is better for the firm d) What's the expected impact of competition to the overall quality of service in the market? e) What are the overall welfare impacts of streaming services from the point of view of your firm, its consumers, and the content providers?
Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS