Report II

.docx

School

Sir Syed College of Education, Kotli *

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Course

CREATIVE W

Subject

Statistics

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by CaptainThunderArmadillo30

Contents Summary ................................................................ 2 Introduction ........................................................... 3 (a)Descriptive Statistics ......................................... 4 Graphs .................................................................... 5 Correlations ........................................................... 8 Description of Results: .......................................... 9 Multiple Regression Model ................................. 10 Description of Results: ........................................ 12 Questionnaire: ...................................................... 14 Test Details ........................................................... 21 Recommendations ................................................ 21

Summary An extensive survey of people was undertaken to get a complete picture of how people are currently consuming news. The survey's results provide fascinating new information about the reading preferences and habits of newspaper readers. The majority of respondents stated that they read a print newspaper at least once a month, indicating the continued prominence of traditional print newspapers in the media landscape. This demonstrates the print media's continuing appeal, especially to people who enjoy the tactile aspect of reading and value the depth and analysis that print journalism frequently provides. A significant portion of respondents stated that they read a digital newspaper at least once a month, indicating that digital newspapers are growing in popularity despite the widespread presence of print newspapers. This increase can be ascribed to the digital platforms' ease of use, accessibility, and multimedia content, especially for younger populations who are used to consuming information online. The selection of newspapers is influenced by different factors in digital and print media. The main drivers of print newspaper consumption were found to be habit, enjoyment, and local news coverage. This implies that readers appreciate the familiarity, compelling narrative, and sense of community that print newspapers offer. Digital newspapers, on the other hand, are primarily motivated by multimedia content, timeliness, and convenience. The accessibility, current news, and interactive features provided by digital platforms are valued by readers. Both print and digital newspapers continue to receive positive feedback regarding the quality of their content. When it comes to the perceived quality of the content, digital newspapers have a slight advantage. The dynamic nature of digital platforms, which permits constant updates, multimedia integration, and interactive features, may be the cause of this. Smartphones are the most popular device for reading digital newspapers, which is indicative of how common mobile technology is in today's world. Additionally important are tablets and desktop computers, which serve the needs of those who want more immersive reading experiences and larger screens. The results of the correlation analyses show that, for both print and digital newspapers, reader satisfaction with content quality and frequency of reading are positively correlated. It would seem from this that people value high-quality content more when they interact with newspapers. The results of the basic regression analysis show that there is a positive correlation between the amount of time spent reading digital and print newspapers. This suggests that readers of print newspapers on a regular basis are also more likely to interact with digital news platforms.

The results of the multiple regression analysis show that the timeliness, convenience, and frequency of reading digital newspapers all predict readers' preferences for high-quality content. This implies that people who read digital newspapers on a regular basis, value the speed and accessibility of digital platforms, are more likely to say they prefer the quality of content on digital news platforms. Introduction Rapid technological advancements have caused a dramatic transformation of the media landscape in recent decades. News and journalism consumption has shifted from traditional print formats to digital platforms in the age of digital information. Customers' reading habits have been significantly impacted by this change, necessitating a thorough investigation to fully understand the changing tastes and actions of newspaper readers. Several research works have explored this subject, offering insightful information about the variables affecting newspaper selection, preferred content, and the impact of technology on these behaviors. But because the media landscape is always changing, it is necessary to conduct ongoing research to keep up with the newest trends and adjust to the changing needs of consumers. By examining the readership habits and preferences of traditional print newspapers and digital newspapers in the current context, this report seeks to add to the body of knowledge already in existence.

(a)Descriptive Statistics The minimum number of days per month when respondent buys a printed newspaper is 0 day, whereas the maximum number of days per month when respondent buys a printed newspaper are 16 days. The mean number of days per month when respondent buys a printed newspaper is 3.16 days with an average variation of 3.38 days per month. The median number of days per month when respondent buys a printed newspaper are2 days indicating that half of the respondents buy printed newspapers up to 2 days or less. The minimum number of days per month when respondent reads a digital newspaper is 0 day, whereas the maximum number of days per month when respondent reads a digital newspaper are 30 days. The mean number of days per month when respondent reads a digital newspaper is 11.06 days with an average variation of 10.97 days per month. The median number of days per month when respondent reads a digital newspaper are6 days indicating that half of the respondents reads a digital newspaper up to 6 days or less. The minimum average time spend on reading a traditional printed newspaper in a single sitting is 0 minutes, whereas the maximum average time spend on reading a traditional printed newspaper in a single sitting is 130 minutes. The mean time spend on reading a traditional printed newspaper in a single sitting is 13.35 minuteswith an average variation of 19.51 minutes per sitting. The median time spend on reading a traditional printed newspaper in a single sitting

is 8 minutes, indicating that half of the respondent’saverage time spend on reading a traditional printed newspaper in a single sitting is 8 minutes or less. The minimum average time spend on reading a digital newspaper in a single sitting is 0 minutes, whereas the maximum average time spend on reading a digitalnewspaper in a single sitting is 90 minutes. The mean time spend on reading a digitalnewspaper in a single sitting is 15.34 minutes with an average variation of 17.08 minutes per sitting. The median time spend on reading a digitalnewspaper in a single sitting is 9 minutes, indicating that half of the respondent’s average time spend on reading a digitalnewspaper in a single sitting is 9 minutes or less. The minimum age of the respondent is 10 years, whereas the maximum age of the respondent is 62 years. The mean age of the respondents is 24.43 years with an average variation of 8.37years. The median age of the respondents is 22 years indicating that half of the respondentshave an ageof 22 years or less. Graphs

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