CMNS 130 Term Paper

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Egerton University *

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Sociology

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Nov 24, 2024

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1 Communication and Societal Change Name Institution Course Instructor Date

2 Communication and Societal Change Introduction Communication has shaped society throughout history. Communication's impact on social transformation has grown in the globalized world. This study examines communication's many roles in Canada. This essays use historical documents, online pieces, and scholarly peer- reviewed publications to understand how communication has shaped social change. The focus shifts from mass media's historical significance to social media's current power. In our fast- paced, ever-changing digital world, understanding communication's role in social change is crucial. This study seeks to illuminate how communication has altered Canada's socio-political landscape and the world. The essay examines how communication promotes and influences social change in Canada. Communication technologies and their effects on society will be examined. Social Movements and Mass Media The intersection of social movements and mass media has played a crucial role in shaping Canada's socio-political landscape. Traditional mass media such as newspapers, radio, and television have shaped Canada's sociopolitical landscape, especially during historical revolutions. For instance, the Montreal Gazette was crucial to the Patriotes' Rebellion in Quebec, allowing concerns and aspirations to be expressed (Mattoni, 2020). Radio broadcasts helped workers unite during the 1919 Winnipeg General Strike, increasing its impact and changing labor dynamics. The visual and emotional impact of television coverage of the FLQ Crisis helped spread understanding, shaping popular sentiment and political decisions, especially on Quebec separatist.

3 Similarly, modern social media has shaped Canada's history, especially activism. For example, during the 2010 Toronto G20 Summit protests, Twitter and Facebook helped protestors coordinate and spread information, increasing their collective voice (Sternisko et al., 2020). Social media has enabled Indigenous action and raised awareness of land rights problems beyond mainstream events. Twitter has allowed Indigenous people and groups to exchange tales, demonstrate cultural resilience, and discuss their struggles. Indigenous Twitter users use #IndigenousReads to share stories, show cultural resilience, and address their problems. Indigenous people and communities use this hashtag to share tales, propose Indigenous books, and discuss Indigenous literature. Indigenous voices celebrate their rich literary heritage and address community concerns through this internet movement. People share stories of Indigenous communities' strength, perseverance, and diversity in #IndigenousReads chats. Personal stories may involve preserving traditional traditions, languages, and customs despite historical and structural obstacles. These stories educate the public about Indigenous cultures and empower Indigenous people by allowing them to declare their cultural identity. The historical influence of social media in Canada is its potential to stimulate and connect movements, enabling activism and social change. Media, including the Toronto Star, Maclean's Magazine, and political cartoons, served as crucial platforms for activist voices. These outlets played pivotal roles in advocating for women's suffrage during the early 20th century. This advocacy helped Canadian women get voting rights. Tommy Douglas promoted Saskatchewan healthcare reform on radio, and Nellie McClung's essays in The Canadian Home Journal advanced the women's movement ( Mattoni, 2020). Vancouver LGBTQ+ activists used local newspapers to share experiences and push for rights, demonstrating how media can transform society.

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4 Furthermore, media has played a crucial role in documenting injustices. Photographs in The Vancouver Sun revealed the harsh living conditions of Japanese-Canadians during internment. Media coverage has also shed light on the Chinese Head Tax, bringing attention to discriminatory policies. These instances underscore the power of media in exposing and addressing social injustices in Canadian history. Documentaries like "The Boys of St. Vincent" have also raised awareness about Newfoundland institutional abuse(Mattoni, 2020). Social media has helped #BeenRapedNeverReported and Malala Yousafzai spread their campaign in Canada. Greenpeace Canada has successfully protested Arctic drilling and oil sands development online. Moreover, media has served as an educational tool, exemplified by infographics in The Globe and Mail. These infographics effectively communicate the intricate impact of environmental policies on Canada. Simultaneously, online forums, such as Rabble.ca, play a pivotal role in fostering informed debates on various Canadian social justice issues. Independent newspapers like The Tyee and Indigenous blogs and podcasts have questioned mainstream narratives and offered alternate viewpoints on Canadian issues ( Normandin, 2019). Citizen journalism has grown through social media films of 2012 Quebec student protests and crowdsourced information during the Fort McMurray disaster, assisting relief and community support. Political cartoons in The Halifax Chronicle Herald and campaign ads in Canadian elections have also influenced public opinion on important political matters ( Mattoni, 2020). Gender representation in Canadian advertising and LGBTQ+ characters in Canadian media have also helped social acceptance. equally, In the realm of cultural movements and music, protest songs during the Oka Crisis and anti-globalization marches have spurred activism, and music festivals like Folk on the Rocks in Yellowknife have promoted cultural and social change. In

5 summary, Canadian mass media, both traditional and modern, have helped social movements succeed by spreading information, mobilizing support, and shaping public opinion. Social networks and grassroots movements Social media has helped grassroots environmental movement marketing in Canada. Online campaigns for pipeline protests and climate change have mobilized local communities, demonstrating grassroots advocacy. Canadian internet activism success stories demonstrate the power of social media to promote grassroots movements, influence public conversation, and gather support (Leong et al., 2019). This shows how information dissemination has democratized, allowing grassroots movements to reach more people without media gatekeepers. Facebook and Twitter have helped global solidarity for Indigenous rights in Canada. Indigenous issues in Canada have been linked to worldwide movements by hashtags like #IdleNoMore. Social media activists like Greta Thunberg on climate change have shaped global narratives, demonstrating Canada's worldwide influence (Leong et al., 2019). Leong at el., (2019) show how Canadian activists have used social media to achieve global change shows the significant power of social media. In essence, social media's revolutionary impact on local and global levels in Canada includes Indigenous rights activism, grassroots movements, and global influence. The Dark Side of Social Media Social media has helped society advance, but it also highlights concerns like misinformation, online divisiveness, and hostility (Sternisko et al., 2020). Misinformation on social media spreads quickly and influences public perception. During the COVID-19 pandemic, social media circulated false claims and conspiracy theories, resulting in

6 erroneous health information. This threatens public health and shows how social media disinformation may harm. Online echo chambers and filter bubbles can promote pre-existing opinions and limit exposure to diverse perspectives, increasing online conflict. This can polarize society, inhibiting dialogue and encouraging extremism. Online separation has led to extremist groups recruiting and radicalizing on social media, which is frightening. Social media amplifies hatred. Cyberbullying, hate speech, and discrimination are on the rise. Due to social media's anonymity and reach, race, ethnicity, and gender identity targeting is a troubling trend. However, proactive steps and beneficial parts of social media must be highlighted to dispel these worries. Fact-checking, partnerships with credible sources, and algorithms to encourage varied content and fight echo chambers are used by platforms to combat misinformation. Numerous social media efforts have also promoted diversity, social awareness, and community engagement. Social media has helped #BlackLivesMatter and other movements raise awareness of structural racism and injustice (Leong et al., 2019). Thus, while social media has a bad side, proactive efforts and its good impact on social justice, awareness, and community engagement provide a significant counterbalance. Recognizing the problems helps us comprehend social media's function in society and enhance it responsibly. Conclusion In conclusion, the essay examines how communication affects social transformation in Canada. It covers historical revolutions, newspapers, radio, and television, and social media's impact on activism and Indigenous rights. Media outlets like the Toronto Star and Maclean's Magazine promote women's suffrage and expose injustices like the Chinese Head Tax. The report also emphasizes media's instructional role through infographics and online forums, its

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7 documentation of injustices, and its cultural and musical reflections. It also discusses social media's bad side, including misinformation, online divisiveness, and hate speech, while showcasing proactive social justice activities and good effects. This essay concludes that communication shapes Canada's socio-political scene in many ways. Historical and present examples show how traditional and new media shape public opinion, social movements, and social change. The consequences of this investigation show that communication is a powerful facilitator for change, not just a mirror of social movements. Due to its pros and cons, social media requires fact-checking, diverse material, and proactive measures to offset its drawbacks. The effects affect media's function in education, activism, and social awareness. Communication must be used responsibly to create an informed, active, and socially conscious Canadian and global citizenry.

8 References Leong, C., Pan, S. L., Bahri, S., & Fauzi, A. (2019). Social media empowerment in social movements: power activation and power accrual in digital activism. European Journal of Information Systems , 28 (2), 173-204. Mattoni, A. (2020). A situated understanding of digital technologies in social movements. Media ecology and media practice approaches. In Technology, Media and Social Movements (pp. 112-123). Routledge. Normandin, M. S. (2019). What about Canada? The changing dynamics of the indexation theory: a content analysis of the Globe and Mail and The Toronto Star (Doctoral dissertation, Université Laval). Sternisko, A., Cichocka, A., & Van Bavel, J. J. (2020). The dark side of social movements: Social identity, non-conformity, and the lure of conspiracy theories. Current opinion in psychology , 35 , 1-6.

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