BSAD C222 Assignment Week 03 Group 6
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School
Cerro Coso Community College *
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Course
C222
Subject
Mathematics
Date
Apr 3, 2024
Type
docx
Pages
13
Uploaded by DoctorWillpowerLyrebird31
Cristina Martinez PS2-Y10
Developing Alternatives
Practice developing alternatives by generating a list of alternatives. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y10 Sharon Rodriguez.docx
.
2.
Get ready Read the following description of a problem. Problem
: The main problem is that Quest Specialty Travel needs to increase its revenue. They also need to improve their educational tours, which customers report are not very interesting. (An educational tour involves some type of instruction, such as on-site lectures about the history of a place, cooking classes, or art workshops.) 3.
Now you try it
In the following space, use a technique discussed in the “Developing Alternatives” lesson to generate a list of six ways Quest can improve their educational tours.
Brainstorming is a great way to generate a list of 6 ways that Quest can
improve their educational tours:
1.
Quest can offer more customizable tours. Allowing tourists to elect the specific activities/events that would like to attend. By offering customizable tours Quest can provide a wider range of options, and attract more people. 2.
Quest can also offer food and or wine tastings at cultural sites provided by local vendors. By partnering with locals Quest will be able to provide their customers an authentic learning approach that is both delicious and rewarding. 3.
Quest should also team up with local tour guides that are well versed in area culture, hot spots, night life, and educational sites. Where to get the best food, what areas to avoid, best treats, souvenirs. You Try It
4.
Quest can coordinate special hands-on workshops that cater to the participants desires and has a connection to the area, such as a cooking class that utilizes local produce. Classes that focus on cultural activities, for example dance, or even yoga. 5.
Quest can also develop a program to work with the community. Where everyone comes together to provide an integrated learning experience for its
participants. By teaming up with people in the destination area, they are not only helping their own business, but also helping the economy in that area to
thrive. 6.
Finally, Quest can also provide learning materials that focus on all the learning experiences that they provide. Sometimes you do not know you want something until its dangling in front of you. Reading materials such as pamphlets, short videos of the experiences they offer online, and having a FAQ page on their website could also gather clientele. Submit the document to your instructor as requested.
Cristina Martinez PS2-Y11
Evaluating Options
Practice evaluating options by selecting an option and then explaining why you selected it. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y11 Sharon Rodriguez.docx
.
2.
Get ready Read the following description of a problem and possible solutions. Problem
: One of the subproblems for Quest Specialty Travel is that their educational tours are not very popular. Possible solutions
:
Create a partnership with established educational tour company
Focus on one type of educational travel, such as cooking
Add class or workshop to every cultural and adventure tour
Coordinate with on-site schools
3.
Now you try it
In the following space, review the list of possible solutions to the problem of unpopular educational tours and then complete Table 1 or Table 2 according to the guidelines in the “Evaluating Options” chapter.
Table 1: Comparing options
Options for improving educational tours A
B
C
D
Row Sum
Rank
A. Create a partnership
1
0
0
1
B. Focus on one type
0
0
0
0
C. Add classes to each tour
1
1
1
3
You Try It
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D. Coordinate with schools
1
1
0
2
1 = This option is better than the other option
0 = This option is not better than the other option
Table 2: Ranking and weighting options
Improving educational tours
Each alternative = 25%
Easy to do
Popular with customers
Compared to competition
Amount of revenue
Points
Score
Points
Score
Points
Score
Points
Score
Partnership
4
100
3
75
5
125
3
75
One type
3
75
1
25
2
50
2
50
Each tour 3
75
4
100
3
75
3
75
On-site schools
4
100
3
75
2
50
3
75
Points
: Rank each option by assigning 1-5 points for each criterion
Score
: Multiply the points by 25 for each option Submit the document to your instructor as requested.
Cristina Martinez PS2-Y12
Implementing the Solution
Practice implementing solutions by identifying why a solution was not successful. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y12 Sharon Rodriguez.docx
.
2.
Get ready Read the following description of the events leading to a solution for the problem of improving educational tours at Quest Specialty
Travel.
1.
Keisha Lane, vice president of operations at Quest Specialty Travel, asked Sharon Rodriguez to look into the problem of improving Quest’s educational tours and to help her implement a solution. 2.
Sharon gathered and analyzed some data, developed alternatives, and evaluated the options. She decided that adding a class, workshop, or other learning experience to each Quest tour was the best way to solve the problem because that solution was the most popular with customers.
3.
Sharon talked to the tour developers and asked them to add an educational experience to each of their tours. When a few tour developers objected, saying specialized classes required too much effort and expense, Sharon said they should start by adding just one class to one tour.
4.
When Keisha received reports from the tour developers requesting extra funds for the classes, she was not pleased. In fact, she told the tour developers to stop planning the classes until further notice. 5.
Sharon was very disappointed. She wanted to surprise Keisha with a complete, successful program, and thought Keisha would be delighted by Sharon’s initiative.
3.
Now you try it
In the following space, list the reasons the solution was not successful.
You Try It
Sharon had good intentions and a good plan but she was unsuccessful because she wasn’t thorough with her approach, lacked support, and didn’t have an approved budgetary spending limit in place. 1.
A well thought out plan would’ve included budgetary numbers. Sharon should’ve had an approved budget in place prior to authorizing the addition of the educational experiences. The cost of the experiences, or specialized classes needed to be known in advance to ensure a smooth addition. Sharon should’ve reached out to the tour developers and received quotes on how much each of the educational experiences would cost. Asked more questions
regarding how the increased costs would be covered… by the customer, or by the company prior to proceeding. 2.
The solution also failed due to lack of communication. Sharon needed to communicate with Keisha prior to proceeding with the solution she thought was best. Although Sharon had good intentions, she wanted to surprise Keisha with a complete and successful program, she still needed to have support of management prior to approving any alterations to tours currently in place. She also could’ve asked for clarification on how much lee way she had in making changes from the beginning. This clarification could’ve helped her avoid any mishaps or disapproval. 3.
Lastly solution also failed because she didn’t have the support of her manager. Keisha asked “Sharon Rodriguez to look into the problem of improving Quest’s educational tours and to help her implement a solution.” In other words, Sharon was only to provide support in gathering intel/solutions for Keisha. Keisha was going to implement based off the solutions she thought would best fit the needs of the company. Submit the document to your instructor as requested.
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Katherine Cervantes PS2-Y13
Monitoring and Managing the Solution
Practice monitoring and managing the solution by describing how you would monitor a problem and solution. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y13 Sharon Rodriguez.docx
.
2.
Get ready Read the following description of a problem and solution.
Problem and solution
: The problem is the main one Quest has been working on: to increase sales of their tours. The solution they selected is to offer Quest’s most
popular tours more often. The five most popular tours are to Italy, France, Australia, Belize, and Alaska.
3.
Now you try it
In the following space, list the general steps Quest should follow to monitor the solution they selected. Give specific examples about the kinds of activities they can perform.
Increasing tours to multiple areas will require some research on the best and most popular time of year to go for each location. For example, it’s probably not best for us to add tours in Alaska from November through January, as those months can produce harsh, snowy, and icy weather. We can open up more tours and monitor
the activity of registration for each location every week.
Submit the document to your instructor as requested.
You Try It
Katherine Cervantes PS2-Y14
Verifying the Solution
Practice verifying the solution by testing a solution with a worst-case
scenario. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y14 Sharon Rodriguez.docx
.
2.
Get ready Read the following description of a problem and solution.
Problem and solution
: Quest needs to increase sales of their tours. The solution is to offer Quest’s most popular tours more often. The five most popular tours are to Italy, France, Australia, Belize, and Alaska. The solution will be successful if sales to all tours increase by 12% by 2012. That means enrollment in these five tours must increase by 20%.
3.
Now you try it
In the following space, describe the worst-case scenario for this problem. The worst-case scenario is that sales decrease across the board, instead of increase. In the following space, list at least two ideas to avoid the scenario.
To avoid this, we need to consistently monitor bookings and investigate when they drop or slow. Doing this will allow us an opportunity to correct or modify accordingly. We should also survey our customers and increase the quality of our customer service to ensure we are not the reason customers may be choosing to book with our competitors. Submit the document to your instructor as requested.
You Try It
Darrielle Booth PS2-Y15
Using Adaptive Techniques
Practice using adaptive techniques by finding solutions for common problems. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y15 Sharon Rodriguez.docx
.
2.
Get ready Read each of the following problem descriptions.
1.
Nancy McDonald trains and manages all of the customer service representatives at Quest Specialty Travel, which includes up to eight employees working at the same time with customers on the phone or in person. The problem is that sales of extra and supplemental services such as travel insurance are low, though customer service reps have a script to encourage sales of these items.
2.
Ellen Latsky is the tour developer for Quest’s European tours. She thinks the Tuscan Adventure tour should be one of Quest’s most popular tours. Customers report that the price is too high, the 12-day tour is too long, and the size of the tour group is too large. Ellen wants to eliminate that tour and design a new one, which would be a major change for Quest. 3.
As marketing director for Quest, Ron Dawson needs to increase sales overall for the company. He usually encourages tour developers and salespeople to pursue the typical Quest customer: married baby boomers in the 41-60 year-
old age group who do not have children living at home and have household incomes over $75,000 per year. He wants to open new markets, such as younger travelers, travelers with disabilities, and specialty group travel, such as for clubs and alumni associations. However, salespeople fear that they won’t be able to sell as many tours to these new markets and their bonuses will be decreased.
4.
Juan Ramirez, head of the Human Resources Department at Quest, has been interviewing potential tour assistants. If Quest does increase its tour sales by 12 percent as expected, the company will need more tour assistants. If it doesn’t increase sales, the company will need to lay off tour assistants.
3.
Now you try it
You Try It
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In the following space, note which type of adaptive technique would be appropriate to use when solving Problem 1. Give an example of a solution to the problem. For this problem I would use the adaptive technique Delay and Defer.
The customer service reps are having a hard time helping close the sales gaps on supplemental services.
Nancy should put in place a plan to reach a sales goal per day that can be measured weekly. She can have them use their scripts to make a minimum of 1 sale a week. The sales can be put on a log and tallied at the end of the week. The person who makes the most sales that week will get some prize. This way there is an incentive. Measure the sales progress after a month and revisit the issue at that time. This will delay your problem and defer having to make an absolute decision until later.
In the following space, note which type of adaptive technique would be appropriate to use when solving Problem 2. Give an example of a solution to the problem.
For this problem I would use the adaptive method “
Hedge your bets”.
There is no reason to get rid of the tour altogether at this point when there are multiple approaches to this problem that can be taken.
The customers report that “the price is too high, the 12-day tour is too long, and the size of the tour group is too large.”
The tour price should be brought down to a lower price. The 12-day tour can be brought down to 7 days. Lastly, the group size can be reduced to 8 people.
The logic behind this is that:
“By using more than one approach, you are more likely to have some success—even if one approach doesn't work” - Illustrated course guides: Problem solving and decision making / Jeff Butterfield.
In the following space, note which type of adaptive technique would be appropriate to use when solving Problem 3. Give an example of a solution to the problem.
To resolve this problem the Manage by exception technique.
Ron, should focus on one thing and at this time he can focus on marketing tours to young travelers. Younger travelers from ages 21-
25 are likely to have more disposable income through the year and have availability to travel as they are likely to not have children. Ron can market to the spring break crowd etc. He shouldn’t spread himself too thin. Take care of one thing at a time. In the following space, note which type of adaptive technique would be appropriate to use when solving Problem 4. Give an example of a solution to the problem.
To resolve this problem, I would suggest the Delay or defer technique.
When the time comes to assess whether or not the 12 percent increase has happened or not is the time to start planning. Plans can be made to increase or decrease staff once the numbers come in. Submit the document to your instructor as requested.
Darrielle Booth PS2-Y16
Developing Ethical Solutions
Practice developing ethical solutions by making an ethical decision based on a scenario. Complete the following steps.
1.
Save this file with a new name
Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as
PS2-Y16 Sharon Rodriguez.docx
.
2.
Get ready Read the following description of an ethical dilemma.
Belize is one of the most popular destinations for Quest customers because of its tropical climate, excellent fishing, snorkeling, and scuba diving in the Belize Barrier Reef, and top-notch hiking trails in the rain forests. However, the more people visit Belize, the more they threaten these natural attractions. Building structures such as airports, hotels, and roads for tourists means eliminating parts of the jungle and beaches and introduces pollution. Can Quest ethically continue to offer tours in Belize? If so, how?
3.
Now you try it
In the following space, describe how you would make a decision in this scenario and why.
Quest can offer tours ethically in Belize if...
1.
Set up meetings with the local environmentalist groups to get the actual facts
of the harm or potential harm that can be done. 2.
Work with the local government and conservation groups and set up methods to help with the preservation of natural habitats. Ie. Reforestation programs.
3.
Make sure that tourists are well informed about how they can make efforts to be more environmentally conscious on tours. 4.
Make sure Quest is in compliance with all environmental laws and guidelines.
5.
Quest should continue to learn and be fluid when it comes to changes that need to be to continue to be in compliance. You Try It
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Submit the document to your instructor as requested.