W10_SWOT-Analysis_Final

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Brigham Young University, Idaho *

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Marketing

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Jan 9, 2024

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W10: SWOT Analysis UnitedHealthcare is a subsidiary of UnitedHealthcare Group, established in 1999, with a primary objective of promoting improved health outcomes and enhancing the overall functionality of the healthcare system for the benefit of all individuals. They provide services to many individuals from their formative years until their working years and eventual retirement. Strengths  Community Reach – Its target audience is uninsured adults, which through Facebook, they can reach a large range of people.  Educational Content – UHC can educate its audience about healthcare needs through the platform.  Public Platform – Facebook has almost 3 billion users worldwide. This platform is good to reach people all over the world.  Audience – UHC reaches thousands of users. Weaknesses

 Customer Service – UHG customer service is very weak and seems almost non-existent. There needs to be more training in customer service and also look into hiring more employees.  Strategy – UHC only posts once every two days, which is not heavily promoting the company.  Time – Creating high quality content can be time consuming, especially if a certain audience is targeted.  Customer Feedback – Feedback is very negative; this can cause customers to look elsewhere for insurance and products. Problems should be handled with utmost care and professionalism to ensure customers are happy. Opportunity  New Customers – It has the capacity to gain new customers through marketing on this platform.  Marketing – UHG does have products to sell. They have the capability of marketing those on their Facebook page to bring in more revenue.  Likes – The more likes on a post means more engagement from the public. Employees should be encouraged to share content.  Followers – UHC has only 262k followers on their page. They have an opportunity to get more if they marketed more efficiently. Threat  Daily Posts – There is only one attempt at posting on their page every two days or so. Some of their competitors are posting 1-3 times daily, which gives them more public engagement.  Customer Comments – Many of the customer comments are very negative regarding insurance costs and customer service. This will likely turn potential customers on to somewhere else for insurance needs. The company needs to come up with a strategy to combat this and look for ways to give excellent service.  Customer Satisfaction - Numerous organizations effectively utilize Facebook to gauge consumer satisfaction and get valuable information for more efficient marketing strategies compared to UHC.  Maximum Capability - Unlike competing businesses, UHC is not making full use of Facebook's features. Conclusion UHC, a healthcare insurance company, has a strong presence on Facebook, reaching a large audience of uninsured adults. They can provide educational content about healthcare needs and reach thousands of users. However, UHC's customer service is weak, and they need more

training and employee hiring. Their strategy is not heavily promoted, and their negative feedback could lead customers to look elsewhere. Opportunities include gaining new customers, marketing products, and gaining more followers. Threats include limited daily posts and negative customer comments. However, UHC can improve their customer satisfaction by utilizing Facebook's features and focusing on improving their marketing strategies. Overall, UHC needs to address these weaknesses and improve their marketing strategies.

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