Week 4 Questions Ch 7

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Jan 9, 2024

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RM Week 4 Chapter 7 1) The manner in which individual consumers and families (households) live and spend time and money is their ________. A) social-class structure B) reference group behavior C) lifestyle D) demographic statistic 2) Which is not a consumer demographic? A) population mobility B) social mobility C) education level D) place of residence 3) Discretionary income can be defined as ________. A) take-home pay B) take-home pay that is adjusted to reflect inflation C) take-home pay that is adjusted to reflect a base year D) money left over after paying taxes and buying necessities 4) A group of people sharing a distinctive heritage is a(n) ________. A) social class system B) culture C) AIO group D) reference group 5) Which of the following classifies consumers on the basis of income, occupation, and education? A) reference group affiliation B) family life cycle grouping C) social class D) subculture 6) Which reference group has the greatest impact on consumers? A) aspirational B) face-to-face C) membership D) dissociative 7) The family life cycle shows ________. A) the extent to which groups influence a person's thoughts and actions B) the ranking of people within a culture C) families which share a distinctive heritage D) how a typical family evolves from bachelorhood to children to solitary retirement 8) The household life cycle ________. A) describes how a family moves from bachelorhood to children to solitary retirement B) includes data on time utilization C) includes life stages only for family households D) includes life stages for family and nonfamily households

9) A person who values the status of goods, services, and retailers ________. A) has high self-confidence B) has low perceived risk C) is class conscious D) is sociable 10) The level of risk a consumer believes exists regarding the purchase of a good or service from a specific retailer is his or her ________. A) real risk B) purchase risk C) perceived risk D) cognitive dissonance 11) A retailer that adds mail order and Web operations, is open longer hours, and seeks to reduce checkout time is responsive to which of the following lifestyle trends? A) component B) blurring of gender C) poverty of time D) self-fulfillment 12) Outshopping refers to ________. A) consumers who travel long distances to stores B) in-home shopping by catalog, mail, and phone C) consumers who spend longer-than-average times in shopping centers/districts D) consumers with large budgets 13) A consumer's decision process is comprised of two parts: ________ and ________. A) purchase; post-purchase behavior B) the process itself; the factors affecting the process C) need recognition; stimuli D) demographics; psychographics 14) A message sponsored by a retailer or some other seller is a(n) ________. A) commercial cue B) noncommercial cue C) social cue D) advertisement 15) Recognition of shortage and recognition of unfulfilled desire are components of which stage of the consumer decision process? A) information search B) purchase behavior C) problem awareness D) evaluation of alternatives 16) Doubt that the correct purchase decision has been made is known as ________. A) information re-evaluation B) perceived risk C) psychological risk D) cognitive dissonance

17) In limited decision making, consumers ________. A) use each purchase process step, but do not spend a great deal of time on each step B) view products to have high perceived risk C) are unwilling to spend much time on shopping D) spend much time on information search 18) An impulse purchase is an example of ________ decision making. A) extended B) limited C) routine D) optimal 19) A dissociative group for the working class is the ________ social class. A) upper-middle B) upper-lower C) middle class D) lower-upper 20) A retailer observed that the traditional question dealing with a respondent's age told little about the consumer's family size, presence of a spouse, or household size. The retailer should consider using ________ as an alternative to age. A) reference group membership B) the family life cycle C) the social class structure D) social performance 21) Consumers who engage in extensive cross-shopping to "get the best price" have what form of perceived risk? A) time perceived risk B) physical perceived risk C) financial perceived risk D) social perceived risk 22) To which lifestyle does the use of pre-packaged products, mail order, and home delivery best appeal? A) blurring of gender B) poverty of time C) component lifestyles D) consumer sophistication and confidence 23) A shopper profile should ideally be based upon ________. A) both demographic and lifestyle data B) data developed on the basis of telephone interviews C) data developed from personal interviews D) data developed from observational-based studies

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24) A mapping analysis for a specialty apparel store shows that 30 percent of its customers drive over 45 minutes to visit the retailer. This high proportion of shoppers from a relatively far distance indicates what form of consumer behavior? A) outshopping B) cognitive dissonance C) limited decision making D) active shoppers 25) A difficulty in the study of motives is that ________. A) motives cannot be observed; they must be inferred B) a researcher needs to distinguish between rational and irrational motives C) motives are based on perceived risk D) a consumer's motives may be related to lifestyle 26) A ________ seeks to convert a ________ into a purchase of a specific brand. A) social cue; commercial cue B) physical drive; social cue C) physical drive; commercial cue D) commercial cue; physical drive 27) Price, brand name, or store name are often used as cues in the ________ stage of the consumer decision process. A) information search B) purchase C) evaluation of alternatives D) problem awareness 28) A consumer reading more about a product after it was purchased than before illustrates activity seeking to reduce ________. A) evaluation of alternatives B) purchase activity C) cognitive dissonance D) information search 29) Impulse purchases, brand loyalty, and customer loyalty are examples of ________. A) limited decision making B) extended decision making C) routine decision making D) problem awareness 30) Which type of target market strategy is most likely to be used by a retailer that seeks efficiencies associated with economies of scale? A) niche strategy B) mass market C) differentiated marketing D) concentrated marketing

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