3-2 Discussion_Survey Results

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Southern New Hampshire University *

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210

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Marketing

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Jan 9, 2024

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docx

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Uploaded by Telasha1984_1

3-2 Discussion: Survey Results After creating and distributing your online survey, post a summary of the results to the discussion topic. In your summary, include a table or graph that clearly displays the results and be sure to answer the following questions: Did your research involve primary or secondary data? Is your data continuous or discrete? In responding to your classmates, propose a business question that could be addressed with the data and recommend the next stage of data collection to further address the specific question. My survey was related to the characteristics of what people are looking for when purchasing toothpaste. I got a late start on my survey, so at this time, I only have a few results. Based on my current results, people prefer Crest as they are attracted to this brand due to the quality of the toothpaste. All respondents enjoy brushing their teeth, and primarily due to the deep cleaning it provides their teeth. So far, the respondents are between 25-34 and 35-44. My research involves primary data as I collected this data through a survey, and it is discrete.

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