MKT 225 Module Four Activity Template
Use this template to
analyze your company’s marketing approach by examining its use of different strategies
. Business Name:
Apple
1.
Describe the current digital marketing strategy of your selected company by filling out this table.
Do They Use This Digital
Business Model?
(Yes/No)
For Those Models Identified as “Yes,” Provide a 1- to 2-
Sentence Overview of How the Company Markets Through
These Models.
A.
Do they have a website?
Yes
Apple has a website for customers to purchase devices directly from them and put in repair orders for previously purchased devices.
B.
Do they have a social media
presence?
Yes
Apple uses social media to market their products using advertisements.
C.
Do they have an app?
Yes
Apple has the Apple Store app where customers can purchase products directly from them.
D.
Do they sell online/have ecommerce?
Yes
Apple has their own official website where they sell their products, as well as third party retailers that also sell their products.
E.
Do they have a subscription service/option?
Yes
Apple has a subscription service called Apple One that bundles all of their subscription services for music, television, fitness, and
arcade into one monthly subscription. F.
Do they utilize an affiliate program?
Yes/Kinda
Apple has a partner program where they collaborate with social media influencers to promote their latest products. However, they do not provide affiliate codes for influencers to use.
G.
Do they advertise online?
Yes
Apple utilizes their social media accounts, as well as paid advertisements to advertise their products online.
H.
Do they have a physical customer-facing presence?
Yes
Apple has a physical Apple Store in several locations around the world where customers can purchase products from them in-
person.
2.
Select one of the models above and evaluate its effectiveness.
Apple's social media marketing is undeniably effective, demonstrated by consistently high engagement metrics across platforms like Instagram, Twitter, and YouTube. The company strategically employs teaser videos, product showcases, and behind-the-scenes content, fostering a strong and active online community that resonates with Apple's brand and values. The continuous growth of Apple's social media followers attests to its ability to maintain and expand its audience, reflecting sustained interest and relevance. Social media plays a pivotal role in Apple's product launches, creating substantial buzz, trending topics, and online conversations, showcasing the significant impact of Apple's social media marketing in driving brand awareness and product interest. Additionally, Apple's emphasis on visual appeal and aesthetics aligns seamlessly with social media dynamics, contributing to a visually cohesive and attractive online presence that enhances user experience.
