Tesla Case Study (2)

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University of Nebraska, Lincoln *

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Marketing

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Feb 20, 2024

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1. Internal Strengths : a. Innovative Technology : Tesla is known for its advanced electric vehicle technology, including high-capacity batteries and autonomous driving capabilities. These innovations give them an edge in the U.S. consumer electric vehicle market. b. Strong Brand : Tesla has established a powerful brand presence, synonymous with sustainability and innovation, which attracts consumers and fosters brand loyalty. 2. Internal Weaknesses : a. Production Challenges : Tesla has faced issues with production and supply chain bottlenecks, affecting their ability to meet consumer demand promptly. b. High Prices : Tesla’s electric vehicles are relatively expensive compared to traditional cars, limiting their market penetration among price-sensitive consumers. 3. External Opportunities : a. Government Support : The U.S. government is increasingly supporting electric vehicle adoption through incentives, tax credits, and infrastructure development. This presents a significant opportunity for Tesla. b. Growing Environmental Concerns : Increasing environmental awareness and concerns about climate change drive the demand for eco- friendly vehicles, providing a favorable market environment for Tesla.

4. External Threats : a. Competition : As electric vehicle adoption grows, competition from established automakers and emerging companies poses a threat to Tesla’s market share. b. Regulatory Changes : Changes in regulations, tariffs, or standards could impact Tesla’s ability to operate or import components efficiently in the U.S. consumer electric vehicle market. 5. Tesla’s current U.S. consumer electric vehicle market share is approximately 70%. 6. Prediction for Tesla’s U.S. Consumer Electric Vehicle Market Share in 5 Years : I predict that Tesla’s market share will increase to approximately 80% in the U.S. consumer electric vehicle market in five years. 7. Information Used for Prediction : I based my prediction on historical data of Tesla’s market share growth, their strong product pipeline, and the increasing adoption of electric vehicles in the U.S. I also considered the growing charging infrastructure and the company’s continued focus on research and development. These factors, coupled with Tesla’s ability to adapt to changing market conditions, underpin my prediction. 8. Reasoning for the Prediction : I predicted that Tesla’s U.S. consumer electric vehicle market share will increase to approximately 80% in five years because Tesla’s track record of innovation and their focus on expanding their product range puts them in a strong position. They have a loyal customer base and an extensive Supercharger network, which competitors are struggling to match.

Furthermore, as environmental concerns continue to grow, Tesla’s commitment to sustainability aligns well with market trends and consumer preferences. 9. Competitive Landscape : Tesla’s strong position in terms of brand, technology, and charging infrastructure makes it challenging for other companies to compete effectively. New entrants face substantial barriers to entry, including the need to catch up in battery technology, autonomous driving capabilities, and infrastructure development. Existing automakers may find it difficult to transition to electric vehicles as swiftly as Tesla. 10. Additional Information : Information related to upcoming regulations, changes in consumer preferences, and competitor strategies would have been valuable for a more comprehensive analysis. Understanding evolving market dynamics, such as government policies and consumer sentiment, is crucial for strategic decision- making. Additionally, insights into Tesla’s plans for expanding and diversifying its product offerings could provide a more accurate picture of their future prospects in the U.S. consumer electric vehicle market.

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References 1. Cornell, B., & Damodaran, A. (2014). Tesla: Anatomy of a run-up. Journal of Portfolio Management, 41 (1), 139-151,15. Retrieved from https://login.leo.lib.unomaha.edu/login? qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Ftesla-anatomy-run-up %2Fdocview%2F1624953390%2Fse-2%3Faccountid%3D14692 2. Zhu, Z. (2022). Analysis of the valuation of tesla inc . Les Ulis: EDP Sciences. doi: https://doi.org/10.1051/shsconf/202215101045 3. Translated by ContentEngine, L. L. C. (2021, Mar 04). Tesla loses U.S. electric vehicle market share. CE Noticias Financieras Retrieved from https://login.leo.lib.unomaha.edu/login? qurl=https%3A%2F%2Fwww.proquest.com%2Fwire-feeds%2Ftesla-loses-u-s-electric-vehicle- market-share%2Fdocview%2F2497481034%2Fse-2%3Faccountid%3D14692 4. ValueWalk: The U.S. EV credit will benefit competitors instead of tesla (2021). . Chatham: Newstex. Retrieved from https://login.leo.lib.unomaha.edu/login?qurl=https%3A%2F %2Fwww.proquest.com%2Fblogs-podcasts-websites%2Fvaluewalk-u-s-ev-credit-will-benefit- competitors%2Fdocview%2F2507710180%2Fse-2%3Faccountid%3D14692

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