NYU Case Study Questions

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Feb 20, 2024

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NYU Case Study Questions Real Madrid- Case 1 1. What differentiates Real Madrid from other Soccer clubs? 2. What provides the revenue streams from which the club benefits? 3. Explain the governing body of Soccer, how is it different from the US sports leagues? 4. What constitutes expenses for a Soccer club and what are the problems for most clubs related to these expenses? 5. Explain transfer fees and its impact on the public share offers of clubs. 6. Describe the phenomenon called Galacticos and the impact it has on the bottom line. 7. Branding, content and market positioning are not often associated with soccer clubs. What is the importance of these terms to the Real Madrid franchise? 8. Why is international expansion important to Real Madrid? Discuss their plans to implement these goals and how have they accomplished it over the past 10 years beyond the scope of the case? 9. How has Real Madrid's player strategy evolved throughout the past few years from the Galacticos strategy. What does the future look like for them and the other major international soccer clubs? (Barcelona, Man U, Arsenal, Man City Bayern etc.) 10. Comment on Real Madrid's more recent media strategy and how they have created the one of the most valuable sports franchise in the world?

Sharapova – Case 2 1. What were the key steps in the early stages of Maria’s career development? 2. From the case and class discussion, how does the Business of Sports impact players’ careers (outside their sports activities)? 3. The case spends several pages on the Tennis sector of Sports. Summarize in a few paragraphs the key elements of the Tennis industry. 4. What part did Max Eisenbud play in the development of Maria’s career? 5. How did IMG evolve its importance to the sports and talent business, specifically in tennis. 6. Maria’s Future – Using research outside of the case, talk about Maria’s strategy and sponsorship portfolio since retirement and how she continues to stay relevant and valuable to brands as a marketer. 7. Maria had some challenges both on and off the court near the end of her career with a drug suspension and declining world ranking. Comment on how she handled the incident and how it impacted her sponsorships. Cite other examples from outside the case of other high-profile athletes who have gone through some negative or challenging off the court (field) issues and how they responded. Comment on how it affected their overall marketability as an endorser. 8. What are you high level thoughts on the role social media is playing in the celebrity endorsement space and how has that changed the landscape for not only pro athletes but for college athletes now that NIL opportunities exist for them?

NFL Case Studies – Case 3 (Read Both NFL Case Studies) 1. Discuss the historical factors that have resulted in the NFL becoming “America’s Game” and the most popular sport in the country? 2. Explain the dynamics behind the competitive balance in the NFL versus other U.S. based properties as well as other leagues globally. 3. Discuss Peter O’Reilly’s marketing/brand strategy discussed in the case. What do you think has made it successful and offer other ideas on how the NFL can more effectively build the NFL brand and continue to grow its fan base? 4. How has Brian Rolapp and his group transformed the NFL from a “sports property” into a “media company”? (Discuss the difference between the two in your answer) 5. Talk about the overall media rights landscape as the NFL thinks about their media strategy and how it has shifted over the past 10 years? 6. What is the distinction between a sponsorship deal and a content licensing deal and how does the wireless category bridge both versus the insurance category? 7. In your opinion, do you like the Amazon media rights deal? What are the advantages and disadvantages of going with Amazon for Thursday night football versus a more traditional broadcast media partner? 8. What are your thoughts on the future growth prospects of the NFL, how are they going to achieve Commissioner Goodell’s goal of $25 Billion in revenue by 2027? 9 . The NFL market is fairly saturated in the US market, how to do you recommend they continue to address building their brand globally and in which key markets as they try to replicate the global success of the NBA?

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Nike Futbol – Case 4 (Also Read Adidas Case for Additional Context) 1. Discuss the factors that have resulted in Nike Football becoming a multi-Billion division and a major force in the football market. 2. Comment on the competitive landscape of the global football market and Nike's position versus its major competitors. 3. Discuss Nike's shift of its target market for the 2010 World Cup and how it impacted its marketing efforts. 4. Comment on and give your thoughts on Nike's plans to incorporate sustainability and philanthropy into it football marketing. 5. Discuss the "Write the Future" campaign and the media strategy they employed to get it out there. 6. What did you like and not like about the 2010 Nike World Cup campaign, what would you have done differently? 7. What are your thoughts on Nike's strategy and campaign around the 2014 World Cup in Brazil? (this requires outside research) 8. Thoughts on where Nike Futbol goes from here and its continued growth looking ahead to the 2026 World Cup in North America. 9. Discuss the growth of Women’s Soccer over the past 25 years and what you think the impact has been on Nike’s Futbol business. (this requires outside research) 10. Comment on the digital disruption of the retail landscape and what are your thoughts on adidas strategy (and the sneaker business in general) as the industry adapts to a rapidly evolving marketplace?

Visa Olympics – Case 5 1) Discuss the growth of the size of the sports sponsorship market over the past 10 years and the leading categories and brands in the sports space as well as new emerging categories. (Note that the case is old data so please do outside research which allows you to complete the question and provide updated info on the sponsorship marketplace over the past 10 years) 2) Why did Visa use sponsorship and what was their strategy around selection and activation with their sponsor partners? 3) Explain why Visa chose to align with the Olympics in the 80s and why in your opinion do they continue to be involved. 4) Elaborate on their campaign/strategy for the Olympics in general which was discussed in the case. Also comment on their campaign and activation around the two most recent summer games in London 2012 & Rio 2016 Summer Games. (Note that you will obviously need to do outside research as case only goes through 2003) 5) Discuss Visa's involvement with Rugby and the Premiere League and why those sponsorships did not work out? 6) Discuss Visa sponsorship/activation around the most recent FIFA World Cup that took place in Qatar in 2022 (outside research required as not in the case) 7) Explain how Visa measures the success and effectiveness of its sponsorships? 8) Comment on Visa's current NFL sponsorship, in your opinion is it a good campaign, what do you like or dislike about it? (Note that you'll need to do some quick outside research as outside scope of what is discussed in the case)

NYU Case Study Questions

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