BSBMKG545_Marking Record 2

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University of Technology Sydney *

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BSBMKG542

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Marketing

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Feb 20, 2024

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docx

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Harbourside Institute of Australia ABN : 23 619 432 816 RTO Code : 45330 CRICOS Code : 03670D Tel: +61 2 9281 6898 E . info@harbourside.nsw.edu.au Web: www.harbourside.nsw.edu.au Add : Level 3 616-620 Harris St, Ultimo NSW 2007, Australia MARKING RECORD TOOL – BSBMKG545 Assessment Task 2: Project Student Name: Phuong Thao VO Student ID: HIA210081 Unit Name: Conduct a marketing audit Evidence gathered for the assessment tasks could be assessed against following checklist: Did the student: Completed successfully? Comments Yes No Identify the main purposes of performing the marketing audit? Yes Determine the scope of the marketing audit? Yes Determine the audit methodology? Yes Determine when the marketing audit should be carried out? Yes Determine who will participate in the marketing audit? Yes Identify what the main characteristics of a marketing audit is? Yes Identity the main elements of a marketing audit? Yes Identity the format to be used for the marketing audit? Yes Identify the different types of marketing audit and select those that would best meet the Marketing Plan’s requirements? Yes different types of marketing audit were identified Identify the criteria used for an external marketing audit? Yes the criteria that to be used for an external marketing audit was BSBMKG545 Marking Record Tool V1.0 Jan 2022 1

Harbourside Institute of Australia ABN : 23 619 432 816 RTO Code : 45330 CRICOS Code : 03670D Tel: +61 2 9281 6898 E . info@harbourside.nsw.edu.au Web: www.harbourside.nsw.edu.au Add : Level 3 616-620 Harris St, Ultimo NSW 2007, Australia identified Describe external environmental factors in both qualitative and quantitative terms? external environmental factors were described in both qualitative and quantitative terms Describe the following:  Technological factors  Market characteristics  Competitive factors affecting the business in both qualitative and quantitative terms? Yes Technological factors and Market characteristics described successfully During the meeting, demonstrate effective communication skills including:  Speaking clearly and concisely  Using non-verbal communication to assist with understanding  Asking questions to identify required information  Responding to questions as required Using active listening techniques to confirm understanding Yes effective communication skills demonstrated by speaking clearly and concisely Identify the criteria that should be used in an internal marketing? Yes You have identified successfully the criteria that should be used in an internal marketing Describe NatureCare Products’ marketing organisation? Yes NatureCare Products’ marketing organisation described successfully Describe NatureCare Products’ marketing? Yes NatureCare Products’ marketing organisation was described. Summarise the marketing productivity in terms of profitability and cost effectiveness, as set out in the Marketing Yes You have summarised the marketing productivity in terms of profitability BSBMKG545 Marking Record Tool V1.0 Jan 2022 2

Harbourside Institute of Australia ABN : 23 619 432 816 RTO Code : 45330 CRICOS Code : 03670D Tel: +61 2 9281 6898 E . info@harbourside.nsw.edu.au Web: www.harbourside.nsw.edu.au Add : Level 3 616-620 Harris St, Ultimo NSW 2007, Australia Policy and Procedures? and cost effectiveness Describe how the marketing audit report in accordance with the Marketing Policy and Procedures? Yes marketing audit report described successfully Describe how the marketing audit report meets reporting requirements as set out in the Marketing Policy and Procedures? Yes Describe how the marketing audit report meets the requirements of the Marketing Plan? Yes Assessment Result Details Assessment Outcome:  √ Satisfactory  Not Satisfactory Overall Feedback: Good work. You have shown a positive attitude and effort in this task Successfully submitted the followings:  Email with briefing report attached  Email with marketing audit report attached Overall satisfactory performance achieved. Trainer/Assessor Signature: Date: 10/01/22 BSBMKG545 Marking Record Tool V1.0 Jan 2022 3

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