Individual Prep work for week 10 seminar

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School

University of Guelph *

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1100

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Marketing

Date

Feb 20, 2024

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pdf

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Uploaded by BarristerNeutron11568

INDIVIDUAL SEMINAR PREPARATION FOR SUBMISSION TO DROP-BOX IN ADVANCE OF WEEK 10 SEMINAR –CONDUCTING A SWOT ANALYSIS The essence of the internal and external situation analysis (which is now complete for your organization) 1 is taking stock of where the firm has been recently, where it is now, and where it is headed in terms of the organization's plans and the external factors and trends affecting it. An effective shorthand summary of the internal and external situation analysis is a SWOT analysis , an acronym describing an organization's appraisal of its internal S trengths and W eaknesses and its external O pportunities and T hreats. Therefore, the SWOT analysis is based on an exhaustive study of the internal organization and external forces influencing the organization. 2 A SWOT analysis helps a firm identify the strategy-related factors that can have a major effect on the firm. The goal is not simply to develop the SWOT analysis but to translate the results of the analysis into specific actions to help the firm grow and succeed. The ideal goal is to identify the critical factors affecting the firm and then when faced with a strategic choice decision point (for example, when your team is presented with their ethical dilemma) be able to build on vital strengths, correct glaring weaknesses, exploit significant opportunities, and avoid disaster laden threats. Below is a very BASIC SWOT (your SWOT will be much more detailed) analysis example for Ben and Jerry’s in Canada. In this table the Strengths and Weaknesses as it pertains to the company is gleaned from the Internal assessment of the organization: The Strategic and Financial overview (component 3 & 4), while the Opportunities and Threats are gleaned from the External Analysis: Macro-environment Assessment and the Industry and Competitive Analysis (component 1 & 2). 1 The Situation analysis for your company is represented by the External assessment which includes 1. Macro environment analysis (component 1 submission), 2. the Industry and Competitive analysis (component 2 submission) and the Internal assessment which includes 1. Internal Assessment: Strategic Overview (component 3 submission), 2. Internal Assessment: Financial Overview (component 4 submission) 2 Content taken from Marketing, 9 th Edition, Crane et al., Page 45-46 FIGURE 2-6 Ben & Jerry's: a SWOT analysis to get it growing in Canada

INDIVIDUAL SEMINAR PREPARATION FOR SUBMISSION TO DROP-BOX IN ADVANCE OF WEEK 10 SEMINAR –CONDUCTING A SWOT ANALYSIS Week 10 Preparation-Independent task, 1. Review your internal situation analysis (component 3 & 4) and using your own information from these two components identify key strengths and weaknesses for your organization (Use the table below). The Strengths and Weakness must come from component 3 & 4. Do not google search a SWOT analysis for your company and use that information, as this will be in no way connected to your own internal analysis and you will be penalized (get a zero) for plagiarism!!! These strengths and weaknesses must come from your groups own assessment of the organization. 2. Review your external situation analysis (component 1 & 2) and using your own information from these two components identify key opportunities and threats facing the organization (Use the table below). The Opportunities and Threats must come from component 1 & 2. Do not google search a SWOT analysis for your company and use that information, as this will be in no way connected to your own external analysis and you will be penalized (get a zero) for plagiarism!!! These opportunities and threats must come from your groups own assessment of the external environmental factors influencing your organization. Strengths (From the Internal Assessment- component 3 & 4) 1. According to Gap, they are committed to fostering a culture of belonging by paying attention to people who have experienced isolation. 2. The Gap Accounts for 4.5% of the fast fashion market 3. teamed up with Kanye West's Yeezy to influence more consumers in their target market (17–28-year-olds) 4. Over 500 franchise locations, 3,000 company-operated Gap Inc. shops, and e- commerce websites Weaknesses (From the Internal Assessment-component 3 &4) 1. The retail clothes and accessories market are extremely competitive. There are several brands that sell high-quality, comparable items that hardly differ from one another. 2. Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. 3. Days inventory is more than that of the competition, forcing the firm to seek additional money for channel investments. 4. The profitability ratio of The Gap, Inc. are below the industry average.

INDIVIDUAL SEMINAR PREPARATION FOR SUBMISSION TO DROP-BOX IN ADVANCE OF WEEK 10 SEMINAR –CONDUCTING A SWOT ANALYSIS 5. GAP's brand portfolio is extensive and diverse. GapFit, GapMaternity, GapKids, Banana Republic Global, Intermix, Athleta, Old Navy Global, and other major sub-brands are a few examples. These brands are all well-liked by various demographic subgroups. 6. The supply chain system at GAP is extremely effective and quick, and it employs the same kind of cloth in all its items under its different subsidiary names. Instead of requiring months to complete the goods, it enables the business to make them on schedule. 7. High market capitalization of $4.38 billion as of November 2022 8. 9. 10. 5. Financial planning is not carried out effectively and correctly. The corporation can spend the cash more effectively than it is currently doing, according to the current asset ratio and liquid asset ratio. 6. Gap's brand identity is fading and need a much stronger sense of direction. Gap has been shutting a lot of shops throughout the world because of poor sales. 7. 8. 9. 10. Opportunities 1. Gap Inc. released its Power Plan 2023, which aims to generate strong operational cash flow and expand even further. 2. The Gap partnered with Super Awesome, a kid tech platform that allows safe digital connection with young audiences across the globe 3. BOPIS (Buy Online, Pick-Up in Store) and curbside system, a consumer may browse products at a nearby Gap retailer, make an online purchase, and pick up their order in two hours at their convenience. 4. To lessen their carbon footprint, GAP signed the Fashion Charter in 2018. The charter's main objective is to achieve net-zero greenhouse gas emissions by 2050. 5. introduction of fast fashion: Fast fashion is a relatively new fashion term. Fast fashion is defined as "a design, development, and marketing strategy that emphasizes making fashion trends accessible to customers quickly and inexpensively 6. increase in social media use, increases the advertisement for the company 7. Threats 1. Decrease of household disposable income 2. The CPI in Canada increased 7.6% between July 2021 and July 2022. Since items are now generally more costly due to the CPI's increase, customers must pay more on average for the same things. 3. High competition rates 4. While climate change continues to become worse, GAP's usage of fast fashion techniques will have an impact on us in the long term. 5. We may anticipate an increase in feminist demonstrations to defend the rights of women working in challenging conditions because Canada's female population is predicted to expand over time. Due to GAP's widespread usage of sweatshops in the present, this would have significant long-term implications for the corporation. 6. Customers are growing more conscious of unethical businesses and would choose to shop elsewhere. 7. 8. 9.

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INDIVIDUAL SEMINAR PREPARATION FOR SUBMISSION TO DROP-BOX IN ADVANCE OF WEEK 10 SEMINAR –CONDUCTING A SWOT ANALYSIS 8. 9. 10. 10. Upload the table to the drop-box in advance of your week 10 seminar. Recall, failing to do so in advance of seminar will result in a zero for this week’s seminar prep work.

Individual Prep work for week 10 seminar

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