BJewart Unit 6 Assignment

docx

School

University of Maryland Global Campus (UMGC) *

*We aren’t endorsed by this school

Course

111

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by MatePolarBear3664

1 Informational Interview Brittany Jewart First Term Experience & Tutoring Services, University of Maryland Global Campus PACE 111: Program and Career Exploration Candace Williams November 22, 2023

2 Informational Interview I am attending the University of Maryland Global Campus to achieve a Bachelors of Science in Marketing. I chose to interview Kira Walters; she is very knowledgeable and successful in her career in marketing. I learned that there are different paths that you can take to get into a marketing career and that it is very rewarding. Kira Walters is the Manager, Marketing Communications of the Memorialization Division for Matthews International. She has worked there for 15 years. She graduated college with a bachelor’s degree in journalism, which the courses were a mix of journalism and public relations. Kira had her internship with Del Monte Foods Consumer Promotions department. This led to her career in marketing communications. Kira stumbled upon this career accidentally with her first internship, she remained in marketing because she likes the challenge of creating and bringing the ideas and concepts to life, which she feels is the most rewarding part of the job. The traits that are most important to have to be successful in the marketing field is to be resourceful, creative, a strong communicator, leader, learner and interested in seeing knowledge and disciplined. There were 3 vitals steps that Kira mentioned to prepare for a career in marketing they are; Marketing knowledge, strong writing skills, and project management skills. Marketing knowledge is understanding the basic and to stay on top of new and emerging trends. Writing knowledge being a strong writer, content creation across a wide variety of marketing execution. Lastly project management skills, at any given time there are many different projects and task happening, you have to understand how to manage and prioritize. From interviewing Kira Walters, I have found that the career path you want and get a degree in isn’t always what ends up happening, that you may accidently fall into a career you love by the way of an internship and experience. The marketing career can be very rewarding and takes a lot of creativity and collaboration with team members.

3 Questions 1. What’s one of your favorite parts about your role? 2. What traits do you think people need to be successful in the organization? 3. What is your background professionally and educationally? 4. What attracted you to this career? 5. What are the most vital steps someone should take to prepare for a role like yours? 6. Did you have any professional experiences unrelated to this industry that allowed you to excel in your current position? 7. Can you tell me about the most difficult or frequent challenges you face in the role? 8. What are the greatest rewards you have experienced in your industry or company? 9. Are you able to establish a work/life balance in your field?

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

Final Report.docx

Wall Street Journal Assignment 2.docx

Homework_3_group_15.docx

Marketing Plan-Part Two.docx

MKT10007 ASSIGNMENT 3. MARKETING STRATEGY.pdf

BUS622 Week 2 Discussion Post 1.docx

Assignment 3.docx

Individual Prep work for week 10 seminar.pdf

Chap004.rtf

Chap011.rtf

Market Research Report.docx

Group Essay PUBR.docx

Recommended textbooks for you

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

SEE MORE TEXTBOOKS

Recommended textbooks for you

Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing