practice final questions
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School
University of Southern California *
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Course
450
Subject
Marketing
Date
Feb 20, 2024
Type
Pages
16
Uploaded by ConstableWaterBuffaloPerson4561
CB Practice Final Exam Questions 1)
Lori is the owner of an ice cream parlor in the small town of Marketville. She wants to know how many people in the town prefer her ice cream parlor to the Baskin-Robbins store that opened a few years ago. She decided to set up a survey that asked the participants how often they get ice cream at her ice cream parlor compared to how often they get ice cream at the Baskin-Robbins. She prints the survey out on a QR code and posts it all over her store
–
outside, on the windows, up by the counter. It is also linked at the bottom of every receipt. Which of the following is true about this marketing research? a.
There is an issue with reliability. b.
There is an issue with generalizability. c.
There is an issue involving the quantitative research because Lori might get too many survey responses. d.
All of the above. 2)
It is best to market your product to a large consumer segment that covers a wide variety of offerings rather than target a more specific group. a.
True b.
False 3)
Urban Outfitters wants to see how the typical woman between the ages 18-24 like their new denim jacket. They decide to survey each woman in this age group who walks into the store to get their opinion. What is the flaw with this method of market research? a.
Validity b.
Generalizability c.
Reliability d.
Leading 4)
There is a TV advertisement with bright colors flashing on the screen. This was likely designed to increase involuntary attention. a)
True b)
False 5)
Apple has a new iPhone case and they only make a limited amount of them on purpose. What social influence are they utilizing? a)
Social proof b)
Scarcity c)
Authority d)
Reciprocity 6)
A restaurant has been offering a small and medium size coffee, but most people just buy the small. To increase sales of the medium coffee, they added a large coffee. Now, they are offering a small coffee for $3.00, a medium coffee for $5.00, and a large coffee for $7.00. What context effect is the restaurant utilizing here? a)
Decoy effect b)
Compromise effect c)
Demand effect d)
Sandwiching effect
7)
You walk into a bakery and smell the cookies your grandmother would always make when you were younger. What type of sensory memory does this trigger? a)
Echoic b)
Iconic c)
Olfactory d)
Tactile 8)
Stacy, a marketing intern at McDonalds, brainstormed questions to ask survey respondents regarding BigMacs. Her boss highlighted one of the questions as problematic: Why do you like the McDonald’s BigMac Burger better than those of competitors? What is w
rong with this question? a)
It’s unanswerable
b)
It’s leading
c)
It’s too ambiguous
d)
It’s not professional
9)
Gatorade currently has two main products: their regular Gatorade drink and GZERO (which has 0 calories). They are thinking about creating a new drink called GTWO, where the drink has half the amount of calories, sugar, and carbs than their regular Gatorade drink, in an attempt to appeal to a wide range of customers. Is this a good idea? Why or why not? a)
Yes, because they are effectively applying the compromise effect b)
Yes, because they are effectively applying the decoy effect c)
No, because they are attempting to aim for a specific target market d)
No, because they are attempting to aim for an average target market 10)
DuoLingo’s recent marketing research revealed that many people don’t consider learning a new language because they don’t believe they have the time to commit to learning a new language. Duolingo considers marketing an expedited program that allows users to learn a language in 30 days or less. This may increase sales by changing…
a)
Need recognition by increasing the (perceived) attainability of ideal state b)
Need recognition by decreasing the (perceived) actual state c)
Choice architecture through adding a decoy option d)
Post-purchase satisfaction by making it more likely that consumers succeed at learning a new language 11)
Which of the following does not increase involuntary attention? a)
Contrast b)
Movement c)
Neutral colors d)
Sudden loud noise 12)
What responses do marketers want to encourage? a)
Curiosity statements, counter arguments b)
Source derogation, curiosity statements c)
Support arguments, curiosity statements d)
Counter arguments, source derogation
13)
Car salespeople often show the car priced below average for the intended vehicle, drawing the consumer in. Then, after the customer has test-driven the car and said they are interested in the car, the salesperson ups the price. Since the consumer is now wedded to this car, they are happy with purchasing the vehicle and spending the extra money. What social influence principle does this represent a)
Commitment and consistency b)
Social proof c)
Scarcity d)
Reciprocity 14)
Which choice architecture concept involves increasing the likelihood of choosing the middle option? a)
Ambitious anchors b)
Decoy effect c)
Compromise effect d)
Mediation effect e)
None of the above 15)
What is the disconfirmation model? a)
Satisfaction = expectations - performance b)
Satisfaction = performance - expectations c)
Satisfaction = price expectations - actual price d)
None of the above 16)
You are trying to learn about how frequently undergraduate freshmen consume alcohol (which is illegal at their age). Which is the most suitable research method to use? a)
Projective techniques b)
Survey c)
Focus groups d)
Experiment 17)
Using Tik Tok to search up the most popular restaurants in Los Angeles is an example of: a)
Internal search b)
External search c)
Confirmation bias d)
Availability bias 18)
Target wants to increase the amount of energy drinks sold this month. Which of the following promotions would best increase their sales? a)
A price reduction with a limit of 8 per customer b)
A price reduction with no limit per customer c)
A price increase d)
No change in price 19)
Beautiful celebrities are more likely to positively influence the post message attitude when there is high involvement in an ad. a)
True b)
False
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20)
James is working in a local ice cream company. The company is holding a meeting regarding whether they should collaborate with a YouTuber and promote a special flavor ice cream. Even though James does not have lots of related information, he decides to vot
e on “agree” because the majority of the people in the room agree with the proposal. Which type of social influence is James affected by? a)
Reciprocity b)
Social proof c)
Liking d)
Scarcity 21)
Kate went to a restaurant with her friend yesterday. She looked at the menu and found out that the soup cost $10 and the bread cost an additional $5. She thought the price of the bread was too expensive and therefore did not add the bread to the order. The next day she went to another restaurant where the soup, served with bread, cost $15. She decided that this is a fair deal and ordered it. What best explains this difference in opinion? a)
Poor math skills b)
Sunk cost effect c)
Prospect theory d)
Price-quality inferences 22)
Zack asked Alice if he could get her number. To impress her, he promised to memorize her number right away. He remembered her number in this format in his head: 211- 531- 2097. What memorization technique did Zack utilize? a)
Recirculation b)
Chunking c)
Acronyms d)
Prospective Memory 23)
Peony is planning a trip to Hawaii. She can either make her payment now (two months in advance of the trip) or during her trip. What should she do to maximize her happiness from this experience, and what is the most accurate reasoning behind that choice? a)
Pay now, because delaying consumption allows for the pleasures of anticipation b)
Pay now, because experiences tend to be better investments than material goods c)
Pay during the trip, because a loss of money followed with no immediate gains leads to high dissatisfaction d)
Pay during the trip, because we think of experiences as more positive over time 24)
Which of the following is an advantage to secondary data? a)
Secondary data is customized to the researcher’s needs
b)
Secondary data can be inexpensive compared to primary data c)
There are many ‘what
-
if’ scenarios found in secondary data
d)
None of the above 25)
Which of the following is NOT a determinant of recalled information? a)
Familiarity and preference for the brand b)
Prototypicality of the brand for the category/goal c)
Retrieval cues in the environment d)
The amount of information available online O
O
O
O
O
O
26)
Which of the following is an example of “focusing of attention” during the perceptual process? a)
Being able to read words even when many of the letters are in the wrong place b)
Interpreting volume in a tall, skinny glass as greater than the volume in a short, wider glass c)
Estimating the length of a quarter as larger when you need money d)
Believing a car called Bromley is more powerful than a car named Brimley 27)
You are looking into buying a new pair of skis and find a pair that you really like but are kind of expensive. When considering whether you want to buy them, you see under the checkout box that there are only 8 left and they will be out of stock soon. What tactic is being employed? a)
Emotion regulation b)
Scarcity c)
Social Proof d)
Authority 28)
It would be appropriate for a vape company to use nudging in an advertisement that encourages teens to purchase their new tobacco flavored vape, since there are other drugs that are more harmful for teens than vape pens. a)
True b)
False 29)
Which is NOT a reason that positive customer experiences matter for a brand a)
Emotional regulation makes people feel better about a bad experience with a company when they tell people about b)
It costs more to keep an existing customer than to get a new one c)
The influence of word-of-mouth in purchase decisions d)
Websites with publicly posted reviews like Yelp or Google 30)
Which of the following is NOT a reason to segment the market? a)
Consumers have different needs and wants b)
No single product is best for everyone c)
Less resistant against competition d)
Marketing tactics become more efficient 31)
When is motivation increased? a)
When the information is personally relevant b)
When there is a high degree of risk c)
When information is moderately inconsistent with our prior attitudes d)
Both A and C e)
All of the above 32)
You are the CEO of AppleSoft Technologies. You want to create more exposure for your new product, the iPear 4, which you expect to be popular with a 20-30 year old demographic. What is the best place to advertise? a)
Tik tok b)
Billboards in suburban community c)
Cable TV advertising d)
Radio commercials
33)
Jason walked into GAP looking to buy a blue sweatshirt. On his way in he saw 3 other shoppers walk out with green sweatshirts. After this observation, Jason also decided to buy a green sweatshirt. What is this an example of? a)
Social Proof b)
Liking c)
Authority d)
Social Pressure e)
Need Recognition 34)
Samantha is coming back from a trip to Greece with her friends. She’s in the gift shop and considering buying a t- shirt that says I <3 Athens, but is unsure about whether or not to make the decision because of the price. Would buying the shirt have a positive, negative, or neutral impact on how she reflects about her experience in Greece in the coming months? a)
Positive. Seeing the shirt will provide external stimulation of memories, allowing her to fondly reflect on her time abroad in a way she would not have otherwise done. b)
Negative. She will be so upset about the money she spent on the shirt it would ruin all the positive experiences she had on her vacation c)
Neutral. Buying the shirt is completely irrelevant to Samantha’s likelihood to reminisce about her fun vacation to Greece. 35)
Lily is planning a trip to Hawaii in a couple of months and is going to use the Buy Now, Pay Later service AfterPay to cover the cost of her vacation. She does not see any benefit in paying for her experience out-of-
pocket because she doesn’t want to worry
about it. What is the most likely outcome if she uses AfterPay? a)
She will be happier because she does not have to pay until after her trip b)
Whether or not she pays now or later has no effect on her experience c)
She will not be as happy since she has to worry about paying for an experience that has already passed. d)
She will not be as happy because AfterPay does not give her travel rewards points, and there are no intrinsic benefits of paying now. 36)
Jake is walking around Little Tokyo, looking for somewhere to eat, and notices a huge line out of one of the restaurants. He decides to get in line for this restaurant, even though there are many other ones open. What is this an example of? a)
Consistency b)
Social Proof c)
Cooperation d)
Obedience 37)
In which of the following situations is the end effect (the end being disproportionately weighted in the final evaluation) likely to occur? a)
Ski Vacation in Canada b)
An episode of the television show Friends c)
Day at Disney with friends d)
Going to a buffet you have been waiting to try for a month
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38)
A company makes their phone number two short words to make it easier for people to understand. This is an example of: a)
Recirculation b)
Chunking c)
Elaborating d)
Associative Network 39)
Timmothy is riding the tube to go home. As he waits for his stop, he sees an advertisement for Fiji water that says it’s collected in the natural artesian aquifer in Viti Levu and is the best tasting natural water. Timmothy believes that Evian water is the best natural tasting water. Which of the following cognitive responses is he most likely to experience? a)
Counterarguments b)
Support Arguments c)
Source Derogations d)
Source Support 40)
Mary is trying to convince her art professor that she deserves an extension on her final project. During Mary’s conversation with the professor, she complements the professor’s outfit, talks about all the thing they have in common, and checks in on them every day. What aspect of social influence is Mary trying to exert? a)
Social Proof b)
Authority c)
Reciprocity d)
Liking e)
Consistency 41)
Which non-compensatory decision making strategy involves setting a cutoff for each dimension, evaluating them sequentially, and selecting the first item that meets at least one cutoff? a)
Elimination by Aspects b)
Conjunctive Strategy c)
Disjunctive d)
Lexicographic Strategy 42)
Which of the following statements describes the risk predisposition of a consumer saying: “I’d rather have $50 for sure than $100 if a fair coin lands heads”
a)
Risky b)
Risk seeking c)
Risk neutral d)
Risk averse 43)
Masha is trying to study for her BUAD 450 final exam. What should she not do to try to remember the topics? a)
Breaking it into parts using acronyms b)
Repeating the information to herself or others c)
Review each topic by reading the slides backwards d)
Relating the information to personal experiences
44)
Which of the following has the largest and most consistent positive influence on happiness? a)
Youth b)
Wealth c)
Education d)
Religion e)
None of the above positively and consistently influence happiness 45)
Lil Palm Tree is a music artist planning on touring throughout the US. He is not sure about the tour profitability in some of the cities. He has never been to X,Y, and Z cities and his team is unsure if there would be enough audience to purchase tickets on TicketMaster. They conducted a large survey among citizens from those cities. 75% of them stated that they enjoyed his music so Lil Palm Tree decided to go on tour in those cities. However, when tickets went on sale, only 10% of the tickets were sold. His team was confused by this outcome. What do you think went wrong? a)
It wasn't good market research because it lacked reliability. b)
It wasn't good market research because it lacked validity. c)
It wasn't good market research because it lacked generalizability. d)
It was good market research. 46)
A spicy chicken sandwich restaurant is testing the market in a new city that they plan to open a restaurant in to decide which spice level (mild, medium, spicy) to offer. Most of the respondents in that city stated that they prefer either mild or spicy. Since the restaurant can only offer one spice level as the default, they are planning to offer medium spice level to try to satisfy both segments. Is this a good targeting strategy? a)
True b)
False 47)
Laddering technique is best used for…
a)
Encouraging need recognition b)
Discovering the deeper motives behind a consumer behavior c)
Observing how experts use products d)
Testing new product concepts 48)
A company is wondering what they could do in order to promote consumers’ involuntary attention when watching their TV advertisement. Which one does NOT promote involuntary attention? a)
Movement b)
Incongruity/surprise c)
Incomplete stimuli d)
Miniscule texts 49)
A company is thinking of changing their pricing strategy to reduce a product’s price by about 10% to increase sales volume. This will be more effective if a 10% difference in price is a)
Above most consumers’ Just Noticeable Difference threshold.
b)
Below most consumers’ Just Noticeable Difference threshold.
50)
Two-
sided messages are likely to work best when consumers’ are going to form their opinion through: a)
Low-effort opinion formation b)
High-effort opinion formation c)
It is probably not a good mechanism in either of them. 51)
We are a phone company that launched our latest mobile phone last year, with two variations. Option A has a lower storage capacity, worse camera and is priced $100. Option B is a state-of-the-art mobile phone with an amazing storage capacity and the best camera in the market up-to-date, and is priced $200. Surprisingly, sales for option B have been much lower than expected. Someone in the team suggested launching option C to boost option B sales, with storage capacity and camera in between A and B, but with a price similar to B ($180). This is an example of…
a)
Decoy effect b)
Compromise effect c)
The mere exposure effect d)
Status quo vias 52)
A family of 4 is planning to move from City A to City B hoping that their well-being will increase since the wealth per adult at City B is higher than City A. If they move to City B and in fact increase the amount of money they make, does that guarantee an increase in their happiness/well-being? a)
True b)
False 53)
Which of the following is not a qualitative research? a)
Experiments b)
Observation c)
Focus Group d)
None of the above is a type of qualitative research 54)
Involuntary attention is increased by motivation a)
True b)
False 55)
Which of the following advertisements was most likely to have been designed for consumers evaluating the ad through peripheral route processing? a)
A Diet Coca-Cola advertisement with statistics about how many calories are in each can. b)
A Cheerios advertisement with a happy family sitting at their kitchen table eating breakfast together. c)
A Southwest Airlines advertisement that reads “flights starting at $49” and provides all the destinations that Southwest Airlines serves. d)
All of the above are equally likely to have been designed for peripheral route processing
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56)
An experiment showed that 95% of nurses complied unhesitatingly with a doctor’s orders regardless of whether the order was accurate and without using their medical knowledge. What best explains why this occurs? a)
Commitment and Consistency b)
Reciprocity c)
Authority d)
Lack of motivation e)
Satisficing 57)
The anchoring effect is defined as relying too heavily on the first piece of information offered when making a decision. a)
True b)
False 58)
What is the phenomenon that describes how we evaluate previous experiences as more time passes? a)
Availability b)
Adaptation c)
Rosy View d)
Extraversion 59)
When is traditional marketing research more effective? a)
Stable environments b)
Unstable environments c)
Stability does not impact the effectiveness of marketing research 60)
John is at home and wants to spend the day watching football. His grandmother asked him to clean her house for $40 but he will miss his favorite team's game. If John were to agree to clean her house, what type of motivation is being displayed? a)
Intrinsic motivation b)
Extrinsic motivation c)
Fear-based motivation d)
Social motivation 61)
Paul runs a kids’ cereal company called Loopy Pebbles. He is debating whether to pay for optimal placement of the cereal in the grocery store. Where should he place the cereal to increase sales for his company? a)
Second shelf from the top b)
By the checkout section c)
A shelf towards the bottom d)
In the back of the store so people will walk by a maximum number of products 62)
Why should we care about post-purchases? a)
It costs more to get a new customer than to keep an existing one b)
We want customers to be happy with our products so they come back c)
Helps with word-of-mouth d)
All of the above
63)
Sam is taking an Algebra test on Friday and plans to memorize the quadratic formula by singing a jingle he came up with. Which of the following memorization strategies is he practicing? a)
Chunking b)
Rehearsal c)
Recirculation d)
Elaboration 64)
Zachary wants to increase his overall well-being and happiness this summer. Which one of the following is most likely to help him? a)
Move into the cheapest house in a rich neighborhood b)
Buy the newest iPhone c)
Spend his money on experiences like traveling d)
Get married e)
All of the above are similarly likely to increase his happiness 65)
Which of the following is not true about focus groups. a)
Focus group insights should be used to recommend final course of action. b)
They can be costly. c)
They can require highly trained interviewers. d)
Responses may be influenced by group dynamics. 66)
Tully Pharmaceuticals would like to make the advertisements for their rheumatoid arthritis drug have high source effectiveness. Which of the following would not be a strong choice to appear in their advertisement? a)
A physician b)
Rheumatoid arthritis patient c)
A member of the Board on Rheumatoid Arthritis research d)
A beautiful influencer 67)
Bobby finds out last minute that his favorite band is coming to perform in his city as part of a national tour. It was way too late for him to find tickets, and resale prices were reaching ridiculous levels, so Bobby decides he’ll dress up as a concert ven
ue worker and sneak in. He wears a neon yellow vest and makes a fake backstage pass to put in a lanyard. The night of the concert, Bobby walks right through without getting checked for a ticket. What type of social influence strategy is Bobby utilizing? a)
Authority b)
Scarcity c)
Liking d)
Commitment and Consistency 68)
When Sarah walks into her local Ralph’s, she notices the expensive, health food aisle is right near the entrance and has to walk all the way to the back to find cheaper processed, frozen foods. a)
This was likely a function of choice architecture. b)
This is likely due to logistical issues of getting power to the freezer units.
69)
Matt decided it was time to buy a new portable water filter pitcher. He decided to buy the ZeroWater filter pitcher when he found out that it produced less contaminated water compared to other brands. However, after using the pitcher for two weeks, he was very disappointed to realize the filter already needed to be replaced. At what point in the buying process did Matt realize he was disappointed with the ZeroWater filter pitcher? a)
Need Recognition b)
Evaluation of Alternatives c)
Post-Purchase d)
Information Search 70)
Professor Tully mentioned in class that her Rumba is the best gift she has ever gotten. In which way does this increase her happiness? a)
Spend on Other People b)
Break up Consumption c)
Buy Time d)
Pay Now, Consume Later 71)
Which of the following is NOT one of the criteria for good segmentation? Fun fact: the acronym made is a synonym for a small hamburger. a)
Responsive b)
Identifiable c)
Large d)
Ethical e)
Distinctive f)
Stable 72)
After the invention of television, companies were able to reach a record number of audiences by advertising through TV programs. Today, it’s even easier for brands to reach a large audience with TV commercials thanks to so many different shows and streaming services. a)
True b)
False 73)
You are enjoying a Sunday at Costco with your family, and a kind employee offers you a sample of white fish salad on a ritz cracker. You happily take the sample and enjoy the food, however once finished you feel guilty about taking the sample. The sample giver then tells you how much they love your shoes which makes you blush. You end up buying a 6 jar mega-
pack of white fish salad that you don’t need. Which of the following factors of influence are causing you to make this decision? a)
Social Proof and Scarcity b)
Authority and social proof c)
Reciprocity and Liking d)
Commitment and consistency e)
Scarcity and liking
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74)
Which of the following is NOT a strategy to reduce consumer choice overload? a)
Compensatory decision making b)
Concretization c)
Conditioning consumers for complexity d)
Categorization 75)
Two patients go see a dentist, Dr. Clean Teeth at his clinic on Boulevard Tooth Hurty, for wisdom teeth surgery. Each procedure Dr. Clean Teeth does ranges in terms of duration and peak pain, which is measured on a scale of 1 to 10. Although their average pain level was approximately the same, Patient A’s procedure lasted for 24 minutes, with peak pain measuring at a 6. Patient B’s procedure lasted 6 minutes, with peak pain measuring at an 8. Which patient will likely say that their overall experience procedure was worse? a)
Patient A b)
Patient B 76)
You went on a luxurious trip to Bali! Which of the following would be a good way to maximize the happiness you got from your trip? a)
Book another trip to go on next summer b)
Print a photobook from your trip to Bali and leave it on your coffee table c)
Leave the digital pictures from your trip on your phone so you can scroll through them anytime you want. d)
Choose an option to pay for the trip after you are back so you can remember the trip each time you pay your bill e)
All of the above would have similar effects on the happiness I get from my trip. 77)
USC is conducting a survey within its student body to gather intel for future marketing efforts. One of the questions in the survey is “Why is USC better than other schools?” What is wrong with this question? a)
Ambiguous question b)
Unanswerable c)
Leading Question d)
Non-exhaustive question 78)
Pick one that is not a good segmentation criteria: a)
Large b)
Exhaustive c)
Variable d)
Identifiable 79)
An ice cream company is deciding what to call themselves to make consumers feel as though their ice cream is the creamiest. They are between Goobles and Grimbley’s. They decide to go with Goobles. What is the phenomenon that might explain why this name would be better than the other? a)
Nudging b)
Choice Architecture c)
Phonetic Symbolism d)
Lettering Effect e)
Zeigarnik Effect
80)
Riley’s Rhinestones, an up and coming
jewelry brand, is coming up with employee contracts and company policies. The executive team decides to have the default option for employees be to donate 5% of their paycheck into a savings account to help their employees save money. If employees want to change this amount, they can contact their bank, send an email to HR, file official paperwork with their desired change, and meet with their higher ups. Is this an example of an appropriate nudge? a)
Yes b)
No 81)
Sara is buying some jewelry from her favorite small business. She was originally prepared to pay 20 dollars originally. The bracelet was on only $10, but after seeing that shipping was 10 extra dollars she decided that it wasn’t worth it to purchase the pr
oduct. Which of the following best explains why she decided it wasn’t worth the money?
a)
Prospect theory b)
Choice overload c)
Disconfirmation Model d)
None of the Above 82)
During its initial market launch, Easy Bake Oven released its new product in pink only. This deterred young boys from wanting the Oven as it was not in a color they liked. This is an example of what tactical targeting scenario? a)
Shot-in-the-dark b)
Over-segmentation c)
Under-segmentation d)
Sniper targeting 83)
Sadie is buying iCloud storage because her phone ran out of storage. There are 3 plans: a 5 gigabyte plan for $1/month, a 75 gigabyte plan for $4/month, and a 200 gigabyte plan for $10/month. Which plan would Sadie pick if she was affected by the compromise effect? a)
5 gigabyte plan, $1/month b)
75 gigabyte plan, $4/month c)
200 gigabyte plan, $10/month 84)
Adam wants to make a conscious decision of increasing his happiness through his consumption behavior. Which of the following is not an effective means of increasing his happiness: a)
Paying now and consuming later b)
Spending on others c)
Spending on experiences d)
Outsourcing dreaded tasks e)
Binge-watching Netflix shows f)
All of the above are effective means of increasing happiness
85)
Department of Transportation wants to make a survey to study how many people travel by public transportation to work every day. He hands out the survey near a subway station because he thinks this way he will be able to hand out the survey to the most people. What aspects of the survey might be problematic? a)
Reliability b)
Validity c)
Generalizability d)
There is no problem. 86)
All of the following are the paths to influencing need recognition except: a)
Decrease (perceived) actual state b)
Increase awareness of threshold gap c)
Increase (plausible) desired state d)
Decrease awareness of threshold gap 87)
People can read text just fine even if the letters are completely messed up in order like this: the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. This is because perception is a function of: a)
Context b)
Our needs and goals c)
How we use previous knowledge to interpret the stimulus to create meaning d)
Our expectations e)
Five senses 88)
A movie theater wants to increase its sales of its large popcorn. It sets the prices of its popcorn offerings as follows: Small ($3), Medium ($6.50), Large ($7). This is an example of: a)
Decoy effect b)
Compromise effect c)
Nudge d)
Choice overload 89)
Placebo effects in drug experiments is an example of: a)
Prospect theory b)
Loss aversion c)
Confirmation bias d)
Cognitive dissonance 90)
Remembering “FBICIADOJUSA” as “FBI” “CIA” “DOJ” “USA” is an example of:
a)
Chunking b)
Recirculation c)
Elaboration d)
Rehearsal 91)
What of the following are the conditions that infer causation? a)
Correlation b)
Temporal antecedence (A occurs before B) c)
Presence of confounding factors d)
Both A and B e)
Both A and C f)
A, B, and C
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92)
Sarah did not like Megan Trainor’s new song when she first heard it. Because she hears it on tik tok everyday now, she’s starting to like it more. What is this called?
a)
Mere exposure effect b)
Availability heuristic c)
Confirmation bias d)
Framing 93)
Which of the following is not an example of promoting involuntary attention? a)
Size b)
Contrast c)
Density d)
Price 94)
Costco places their rotisserie chickens in the back of the store due to which technique? a)
To encourage need recognition of other items b)
To ensure commitment and consistency of interest in buying the chicken c)
To reduce choice overload d)
To minimize the change consumers buy it since they lose money on each chicken 95)
Which of the following statements is true about the research on happiness? a)
Men report to be happier than women b)
Religious people reported to be happier than non-religious people c)
American parents reported more happiness than Americans without kids d)
Getting married makes you happier than being single Answers: 1-10: B,B,B,A,B,B,C,B,D,A 11-20: C,C,A,C,B,A,B,A,B,B 21-30: C,B,A,B,D,B,B,B,B,C 31-40: E,A,A,A,C,B,B,B,A,D 41-50: C,D,C,D,B,B,B,D,A,B 51-60: A,B,A,B,B,C,A,C,A,B 61-70: C,D,B,C,A,D,A,A,C,C 71-80: D,B,C,A,B,B,C,C,C,B 81-90: A,B,B,E,C,D,C,A,C,A 91-95: D,A,D,A,B
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