Food Now Please Marketing Technology Stack

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South Piedmont Community College *

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220

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Marketing

Date

Feb 20, 2024

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docx

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Uploaded by ChancellorMoleMaster282

Food Now Please Marketing Technology Stack Marketing Attribution 3Cloud Solutions Keap Toucan Google Tag Manager

Food Now Please Marketing Technology Stack  Why did you select each marketing technology tool? (150-250 words) o I selected Keap as “Food Now Please’s” marketing CRM because Keap is rated 4.2 stars out of 5 and has a cheap monthly cost of $79 but they are currently having a promotion for 20% off bumping the price down to $63 per month. I chose Google Tag Manager as the tag manager for “Food Now Please” because the service is free which is beneficial as “Food Now Please” is a startup company with a low budget. Google Task Manager is also rated 4.6 stars out of 5 based on 384 reviews making it a more trustworthy source. 3Cloud Solutions was chosen as the data storage platform because it is rated 3.5 stars out of 5 and it is a Microsoft services partner focused on cloud management for data storage. I chose Toucan for data visualization because it had higher ratings, plenty of reviews, and offered flexible pricing for the client. I chose Marketing Attribution as the attribution for the company because the reviews describe it as being user friendly.  What additional information would have supported your selection process? (100-200 words) Additional information that would have supported my selection process would have been clearer pricing options for data storage, CRM, Tag Manager, Attribution, and Data Visualization. There were not many obvious pricing options for the components of the MarTech stack, CRM had the most detailed account, but the others were not as obvious. Some businesses chosen for the MarTech did not have as many reviews ands therefore had more skewed results that did not give a clear enough image to the extent of the services.

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