HA 575 Unit 8 Assignment (1)

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Dhwani Patel HA575 Marketing Concepts and Strategies in Health Care Unit 2 Assignment

1. A detailed explanation of the name, mission, and vision of your fictitious health care institution. a. Taking Charge of Your Health Journey b. The company would concentrate on all-encompassing healthcare, including mental health as well as general care. c. Our passion is to repair unseen wounds because not all wounds are visible. Omnis Health was founded on the belief that everyone should have access to integrated healthcare services, which is why we offer both behavioral and general care under one roof. As part of our communication and therapy, we are committed to being discreet, sensitive, and available. d. For the individuals and communities we serve, our goal is to be the uncontested leader in whole-body health care. 2. A detailed description of a health care program or service that you are marketing. a. Comprehensive behavioral health therapies include individual and group therapy, psychoeducation and skills groups, therapeutic movement, social support, and ongoing treatment planning. b. Psychiatric medication management is the process by which a doctor decides the best meds for you and your symptoms while also examining current prescriptions for physical disorders. c. Primary care services would be comprehensive, providing patients with a network to assist them in improving their overall health through more effective health care. 3. A look at five major quantitative marketing tactics.

a. Marketing objectives and objectives: You must develop realistic and quantifiable marketing goals that cover the whole calendar year and are consistent with your business plan. The common goals of a marketing strategy are increased product sales and customer growth. Your approach will aid you in accomplishing your goals. As you build your company, you should evaluate the kind of things or services you sell, how and where you sell them, and the level of client awareness surrounding it (Buttle, 2021). i. Patient expansion means growing the number of existing patients we service. ii. The number of professionals providing primary and mental health care is growing as a result of provider growth. iii. Increase the number of 5-star reviews on Google and Yelp. iv. Reduce typical office wait times – Reduce average wait times for patients visiting the practice. v. The term "multi-platform marketing" refers to expanding the number of platforms via which the activity is marketed. 1. From traditional (billboards, television, radio, newspapers, and magazines) to digital (Google pay-per-click advertising, Facebook and Twitter social media campaigns, and so on), vi. Keep an eye on the competition and stay up to speed on new tactics and channels that our target audience is using. 4. These five marketing approaches' measurement methods are presented.

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a. Patient growth may be calculated by looking at the current patient population and evaluating if there is an increase or decrease. b. Provider growth may be measured by first identifying the present provider workforce and then adding to it through recruiting and sign-on incentives. c. Grow and keep reviews - The PatientRelations Coordinator can keep track of patient reviews on Google.com, Healthgrades.com, and by conducting phone surveys with patients. d. Improve office wait times - At the intake desk, waiting timers with digital sign-in through iPad stations will be established, and each patient will sign in and their wait durations will be tracked. These timings will be collected and evaluated to look for trends and possible improvements. e. Multi-platform marketing may be tracked by noting which platforms are already being pushed and then expanding on them. f. Monitor the competition - This may be done by keeping track of the current competitor's ratings, marketing activities, target audience, and services. 5. An explanation of how marketing segmentation is employed in each strategy. a. Patient expansion necessitates demographic segmentation, since more patients allow us to serve a larger population. b. Growth in providers implies demographic segmentation since having more doctors available allows us to offer more sessions and extended office hours to patients who work a traditional business day. c. Increase and maintain reviews - This includes psychographic segmentation, which involves classifying patients based on their ideas.

d. Improve office wait times - This incorporates behavior segmentation since the patient will be pleased if the wait time is reduced. e. Because younger generations sometimes lack access to traditional marketing platforms, multi-platform marketing incorporates behavioral segmentation. 6. A detailed description of your target market. a. The target market would be those who are currently visiting two doctors for physical and mental health or who are unable to obtain sufficient mental health treatment due to just having a main physician. 7. An analysis of the demographics and geographical location of your target market. a. Persons aged 18 and above, all genders, LGBTQ+ specialist workers, and individuals with lower socioeconomic status are among the demographics that would be addressed. b. Geographically, the broader Albuquerque and Rio Rancho regions would be targeted. 8. An examination of segmentation variables. a. Marketers investigate segmentation variables while creating a marketing segmentation strategy. Market segmentation factors allow marketers to establish segmentation groupings based on four primary characteristics: i. Geographic: The target audience is determined by their geography or location. Customers in California, for example. ii. These qualities consider the customers' lifestyles and personality. Targeting clientele who are self-assured and confident is one example.

iii. Demographic factors include quantitative characteristics such as gender, age, educational level, family structure, and income. In this case, single male university graduates aged 22-27 are an example. iv. The behavioral variable focuses on the product's customers' expectations and requests. Customers, for example, may be classified based on their shopping habits. b. Marketing segmentation factors can help marketers acquire a full grasp of their target consumers. The variables provide a framework for businesses to align their goals. Marketing segmentation elements must be addressed in order to establish a marketing plan that appeals to all market segments. 9. Any anticipated challenges in marketing to this demographic, as well as solutions for overcoming those challenges. a. Because of the large number of homeless or economically disadvantaged people, using technology and digital marketing may be problematic. b. To overcome this barrier, we may collaborate with homeless shelters and low- income employers to display banners and brochures for our office.

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References Approaches, Strategies & Examples - Video & Lesson Transcript. (2022, July 12). Study.com. Retrieved February 6, 2023, from https://study.com/learn/lesson/segmentation-variables-marketing-approaches-strategiese xamples.html Buttle, R. (2021, January 12). Five Essential Elements Of A Marketing Plan For A Small Business. Forbes. Retrieved February 6, 2023, from https://www.forbes.com/sites/rhettbuttle/2021/01/12/five-essential-elements-of-amarketin g-plan-for-a-small-businesses/?sh=3bcf8b0c259c Segmentation Variables in Marketing |

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