Lincy Blanco | Marketing 260- Section JC | 000900195
MINI CASE #2
1. The 3 things required to build brands which most successful brands are obsessed with (10 Marks) As a Marketing Consultant to ALEXO RESTAURANT these are the three C’s, the Competitive Advantage
this restaurant has an advantage and become one of the largest restaurant chains in Canada with over 200 franchise outlets across the country and they also considering to expand in the US, Mexico and the Caribbean markets. The product itself of this restaurant has been recognized by many of its customers specifically the International Students and the new comers who are just migrated from Ethiopia to Canada. Communication
I would offer a solution to create a website platform so that we can also target the people who are internet user and they love to browse on the internet. This website must be updated
from time to time so that all of the vital information about the product price and promotion are properly
set and also the Logo of the company must be unique and very attractive to the community so that it could easily recognizable that this logo is for ALEXO RESTAURANT. Having a logo must also have a meaning or a story from where the company started and to the success of its business. Contribution
as part of the company success we must have to contribute to the community by providing environmentally
friendly advocacy. We will do tree planting in every place that we have a branch and making sure that our product use for take out food materials must be 100% recyclable and environmentally friendly. This approach must be included in our goals and this can also affect to the community that our company is Socially Responsible to the community, we return what we earn. This will have a big impact on the society because a lot of customers will eventually share what they positively see from ALEXO RESTAURANT.
