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Southern New Hampshire University *

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MBA 645 OP

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Marketing

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Feb 20, 2024

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docx

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Uploaded by SuperHumanBoulderWildcat34

References (2019). How to identify target markets [Video]. Sage Knowledge. https://doi.org/10.4135/9781529702538 Clark, J. (2022, February 6). Mangold consultancy: Do you know how to identify a crisis? . Do You Know how to Prepare for and Manage a Crisis? https://www.brandwatch.com/blog/identify-a-crisis/ Frese, M. (2020, April 22). Virtual class | COVID-19 crisis management: Understanding the psychology of a crisis | ASB . YouTube. https://www.youtube.com/watch? v=_u4OXBXV7DI Gould, M. (2023). Pricing Strategies. Salem Press Encyclopedia . Kelley, K. (2016). Multi-Generational Marketing: A Must For Any Brand. Brand Quarterly , 21 , 54–58. King, P. (2018). Target different generations in your marketing. Wyoming Business Report , 19 (3), 3–19. Marketing Research. (2023). Salem Press Encyclopedia . McKinley, M. (Ed.). (2011). Ethics in marketing and communications : Towards a global perspective . Palgrave Macmillan UK. Newton, K. (2023, March 23). How to prepare for and manage a crisis . How to Prepare for and Manage a Crisis. https://www.brandwatch.com/blog/crisis-management/ Online Customer Journey: Ensure Your Target Market Finds You. (2020, October 20). Philippines Daily Inquirer [Makati City, Philippines], NA. https://link-gale-

com.ezproxy.snhu.edu/apps/doc/A638988802/GRNR?u=nhc_main&sid=bookmark- GRNR&xid=007c2dbb Quantzig: Marketing Pricing Strategies Play a Pivotal Role in Determining Marketing Success. (2020, February 23). Entertainment Close-up , NA. https://link-gale- com.ezproxy.snhu.edu/apps/doc/A614779361/GBIB?u=nhc_main&sid=bookmark- GBIB&xid=75e5bc60 Salamat Ullah Bhuiyan, S. M., & Banik, S. (2013). Amusement Marketing: A Few Dimensions of Amusement Parks. International Journal of Business Insights & Transformation , 7 (1), 36–41. Sater, G. J., & Alexander, B. (2011, February 1). Four legal issues stare down social marketing planners. Response , 19 (5). Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transylvania University of Brasov, Series V: Economic Sciences , 9 (1), 51–56. Walters, G., & Mair, J. (2012). The Effectiveness of Post-Disaster Recovery Marketing Messages—The Case of the 2009 Australian Bushfires. Journal of Travel & Tourism Marketing , 29 (1), 87–103. https://doi- org.ezproxy.snhu.edu/10.1080/10548408.2012.638565

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