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1 Annotated Bibliography: Marketing Assignment Faizan Malik Liberty University October 31 st , 2021

2 Deloitte Insights. 2020. “Global Marketing Trends: Bringing authenticity to our digital age.” Retrieved from https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consultancy/ deloitte-ukconsulting-global-marketing-trends.pdf In this study, researchers identified seven trends that would help businesses understand macrotrends by focusing on “humans.” These trends include the purpose and human experience, along with fusion, trust, participation, talent, and agility. Finn, G. 2016, June 20th. “Understanding How Macro and Micro Forces Influence Marketing. Chief Marketers.” Retrieved from https://www.chiefmarketer.com/understanding-how-macro- and-micro-forces-influencemarketing/ In this article, the researchers discussed some of the main areas of sentiment amongst consumers which in uncertainty of the status quo changing, risk aversion in terms of the future, and dissatisfaction with the current environments. They then offer suggestions for mitigating solutions with include authenticity, customer engagement, ensuring solutions matter, and using data while focusing on the person. PricewaterhouseCoopers. 2021, June 14th. “Preparing for tomorrow’s consumers today: The future of consumer markets.” Retrieved from https://www.pwc.com/gx/en/consumer-markets/future-of-consumer-markets/future-of-consumer- markets-report-2021.pdf In this article, the researchers identified five consumer market macro trends that were occurring prior to Covid-19 and have since been accelerated in a post-pandemic world. These include the store of the future, which will combine the physical and digital worlds. As technology revolutionizes the online and physical experience, traditional “brick and mortar” experiences will begin to become obsolete, brand relevance, as consumers will

3 actively seek brands that align with their values. Brands can no longer rely solely on their goods and services, but rather offer transparency into various fields such as climate change and sustainability, the digital supply chain, in which the supply chain of the future will be nearly autonomous and more responsive to consumer needs. Omnichannel shopping and multiple fulfillment points will be needed, along with transparency for the supply chain management, the future of food, as consumers will demand healthier options and expect transparency from the suppliers of their food, and ESG ascendance, or the focus on environmental, social, and governance factors, in an attempt to create long-term value. Sinha, K. 2008, November. “New Trends and their Impact on Business and Society.” Journal of Creative Communications 3:3: 305–317. Retrieved from https://journals-sagepub- com.ezproxy.liberty.edu/doi/pdf/10.1177/097325861000300304 In this article, researchers discussed current trends and their potential impact on business and society. These include democratic creativity, consciousness of climate change, the power of crowds, being the “best,” and evoking consumer senses. They concluded that it is important for brands to identify new trends early and those who are able to do are the most successful. Tokic, D. 2020, June 8th. “Long-term consequences of the 2020 coronavirus pandemics: Historical global-macro context.” Retrieved from https://onlinelibrary-wiley- com.ezproxy.liberty.edu/doi/full/10.1002/jcaf.22448 In this article, researchers discussed the long-term impact of the Covid19 pandemic in a historical and global-macro context. They highlighted three potential consequences which included deglobalization, de-dollarization, and monetary policy and financial bubbles.

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4 Winters, D. 2019, April 30th. “Macrotrends.” Retrieved from https://www.darrenwinters.com/macro-trends/ In this article, the author defined macrotrends and how they can be described in terms of their life span, based on their economic life cycles, and how they are key for investors in long term investment opportunities.

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