Unit 1 Milestone - 20

JPG

School

American Public University *

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Course

120

Subject

Marketing

Date

Nov 24, 2024

Type

JPG

Pages

1

Uploaded by streetmod28

Report
The manager of a food company wants to conduct a survey to find out whether consumers like or dislike a new brand of soup that was recently launched. Which of the following data collection methods is mostly likely to get unbiased results? Ask customers who visit the grocery store nearest to the manager's O house which soup they like the best. O Ask the sales team for the manufacturer which soup is best. Ask customers from every region of the state which soup is the ° O best. O Ask the employees in the company which soup is the best. RATIONALE In order to get the best understanding of which soup is the most popular, they want to get a sense of what brands in general customers like. By asking customers from all around the state will better capture responses in general than simply asking those who are near the company headquarters or those who live near the manager.
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