Report_instructions

Assessment progression The innovation you pick will carry over and be the basis for the whole semester, including any group assignments. To ensure even distribution, there will be a quota of how many students can choose each innovation in a class. You will be required to register your chosen innovation with your class teacher. Assignment Structure and Ingredients Below is the recommended structure of the assignment and what should be included in each section. We encourage you to be creative and you are welcome to insert images, figures, and graphs to support your document. Introduction  Start with a short summary of the chosen (or assigned) innovation, the company that launched it, and (if relevant) the innovation’s position within the company’s product portfolio  Provide key information and/or data about the industry where the innovation competes in.  We expect to see robust usage of data and/or statistics from reliable and reputable industry reports in this section Innovation Space  Present your analysis of the innovation using the “4P Innovation Space” framework. Marketing Mix  Present your findings on the innovation’s most current marketing mix using the appropriate framework (4P for goods, 7P for services)  This section should be supported by strong evidence including (but not limited to): links, pictures, screenshots, references, etc. Competitor Report  Present a positioning map that lists at least two other main competitors of your chosen innovation.  Present a justification/analysis about the chosen X and Y axis of your positioning map. Note that your chosen competitors may not even be from the same industry depending on the axis you choose  Present a summary report on each competitor to your innovation and more importantly, your judgment why you think they are your innovation’s main competitors  As always, we expect to see strong reasoning, evidence, and justification for your judgment Innovation Analysis  Open with the BCG matrix relating to your innovation and a S.W.O.T table containing key summaries.  Follow with sections that justify the placement of the innovation in the matrix  Then elaborate and/or justify each of the four sections of your SWOT table

Marketing Mix Does the section: - Use the appropriate framework? - Show accurate and detailed reporting of the marketing mix? - Use rich and convincing evidence in its reporting? All of: - All components present in a way that shows mastery beyond what can be expected from learners at this level - Shows comfort and skill in synthesizing different sources of credible evidence to arrive at deep insights - Uses credible evidence from data gathered beyond cursory research All of: - All or most components present in a way that shows excellent understanding - Shows sparks of insights from synthesizing different sources of credible evidence Either: - Most components present in a way that shows more than surface-level understanding - Components present but (1) does not go beyond the basics of what was given and/or (2) done using questionable assumptions unsupported by reasonable evidence. Either: - Only two of three components present or done in a way that is of minimum expected standard. - All components present but shows minimum effort, or does not use concepts and theories that demonstrate learning At least two out of three components are missing or done in a way that is significantly below the expected standard Does not sufficiently show understanding of the instructions (e.g inaccurate understanding of concepts) Competitor report Does the section: - Provide a robust and thorough reporting of competitors? - Justify its selection of the positioning map axis? - Provide compelling argument and justifications about the innovation’s main competitor. - Use rich and convincing evidence in its reporting? All of: - All components present in a way that shows mastery beyond what can be expected from learners at this level - Shows comfort and skill in synthesizing different sources of credible evidence to arrive at deep insights - Uses credible evidence from data gathered beyond cursory research All of: - All or most components present in a way that shows excellent understanding Shows sparks of insights from synthesizing different sources of credible evidence Either: - Most components present in a way that shows more than surface-level understanding Components present but (1) does not go beyond the basics of what was given and/or (2) done using questionable assumptions unsupported by reasonable evidence. Either: - Only two of three components present or done in a way that is of minimum expected standard. All components present but shows minimum effort, or does not use concepts and theories that demonstrate learning At least two out of three components are missing or done in a way that is significantly below the expected standard Does not sufficiently show understanding of the instructions (e.g inaccurate understanding of concepts) Innovation analysis Does the section: - Provide a clear and compelling summary of relevant factors? - Draw from a rich selection of micro & macro factors in its analysis? - Use robust and convincing evidence in its reporting? All of: - All components present in a way that shows mastery beyond what can be expected from learners at this level - Shows comfort and skill in synthesizing different sources of credible evidence to arrive at deep insights - Uses credible evidence from data gathered beyond cursory research All of: - All or most components present in a way that shows excellent understanding - Shows sparks of insights from synthesizing different sources of credible evidence Either: - Most components present in a way that shows more than surface-level understanding - Components present but (1) does not go beyond the basics of what was given and/or (2) done using questionable assumptions unsupported by reasonable evidence. Either: - Only two of three components present or done in a way that is of minimum expected standard. - All components present but shows minimum effort, or does not use concepts and theories that demonstrate learning At least two out of three components are missing or done in a way that is significantly below the expected standard Does not sufficiently show understanding of the instructions (e.g inaccurate understanding of concepts)