Two_Men_and_a_Truck_

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Central Texas College *

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Management

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Feb 20, 2024

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Suppose that after owning a TWO MEN AND A TRUCK franchise for five years, you decided to go out on your own with a new moving company called Four Movers. What kinds of legal issues would you face? Four Movers would have to avoid using any proprietary information from Two Men and a Truck. You would have to respect their intellectual property rights, which includes intangible assets. Intellectual property rights like patents and copyrights, a well-known brand, a positive reputation, and an entrepreneur's personal network of contacts and relationships are examples of intangible assets (Longnecker et. al., 75). The logo would have to be totally different from the one that Two Men and a Truck uses in order to avoid copyright infringement. Furthermore, the trademark should be descriptive, simple to say and recall, protected by law, open to various uses in advertising, and appropriate for use across a range of goods. It should also result in a reasonably priced domain name acquisition (Longnecker et. al., 413). One of the typical limitations that franchise agreements place on franchisees is the limitation of sales territory. Four Movers would probably have to operate in areas where Two Men and a Truck wasn't operating, which would involve doing extensive research on where the customers of Two Men and a Truck lived (Longnecker et. al., 413). Four Movers would have to have a completely different uniform than the one used by Two Men and a Truck. This is called Trade dress, and it is a valuable intangible asset that refers to the components of a company's unique operating image that are not expressly covered by a patent, trademark, or copyright. It is the "look" that a company develops to establish its competitive edge (Longnecker et. al., 405).

Longnecker, Justin, et al. Small Business Management Launching: Launching and Growing Entrepreneurial Ventures. Cengage, 2023

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