D081 Task 1 Attempt 1

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D081

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Management

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Feb 20, 2024

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Renee Peavy 009415833 D081 Task 1 Attempt 1 A1. Company Culture According to the Competing Values Framework, the company described in the given scenario is a clan culture. They typically allow everyone to help in the decision-making as well as have a voice throughout the process. They strongly emphasize supporting a collaborative environment by channeling growth and innovation. The company follows a more decentralization approach and avoids the rigidity that accompanies a hierarchal structure. With decentralization in place, the company offers the best of the best to themselves as well as the clients involved. When members are allowed to collaborate and coordinate on a non-positional wave. When approaching the market entry strategy, the company complies with the chosen strategy. They bring innovation and collaboration to the forefront. The concept if innovation will be widely represented. A2. Organizational Structure With a flat, decartelized organizational structure in place the company has an advantage in terms of entering a new market accompanied by the constant innovation of products. The company tends to depend heavily on their own well-trained employees. They are required to be productive in terms of carrying job role weight. They must make decisions in conjunction with working well with others, insuring the company functions in a streamlined nature. Avoiding multilevel management will help with keeping communication open between all team members/ levels. With this communication in place the company can quickly address issues and implement new solutions. Collaboration between the local fisherman and employees will lead to much faster production than the opposing hierarchal structure. By not allowing an information bottleneck to for the company is able to avoid what could be catastrophic Free- flowing information is imperative in success of the company. A3. Decision Making  Company Culture The company is a clan culture meaning, the organization is collaborative in terms of opinions. If the opinions are considered relevant, they are then considered in the decision- making process. With this type of culture in place the decision making is mainly affected in the discovering solutions portion of the process. This is because the company looks to all members to consider ideas, as opposed to going to just the leaders or founders. Often than not, studies show that the most viable of solutions typically come from those working at the base/ bottom levels. Evidence shows this is because these employees are working the most hands-on with the service or product. On the contrary someone from a different department that the one with the current issue could have a viable idea that hadn’t been brought to the table yet. This is due to the fact their role may carry a different perspective.  Organization Structure 1

Renee Peavy 009415833 D081 Task 1 Attempt 1 When looking at the organizational structure this company is decentralized. With no hierarchy present information, I not required to travel in s specific path before reaching my destination. The impact of this is most prominent. ley seen in the discovery process. For example, if an issue presents itself, it does not have to work its way through all the various levels of management before getting noticed from one department to another. With doing this a streamline system is insured during resolution.  Strategic direction The mission statement states that the newfound company wants to serve their customers in the best and most growth potential ways via newly innovative technology. In the vision statement one can see just how committed to leading the sustainability industry the company really is. B1: Emerging Market Characteristics  One Emerging market characteristic is that specifically in agriculture and fishing are considered primary along the coast. In fact, the fishing industry serves roughly 6.56% of the export markets. Noting this is positive in terms od the origami boat will be introduced into a steady and already established industry. Budding fisher men have a leg up in this specific industry due to the easy to use, low cost for potential growth.  Another beneficial characteristic that the laws particularly in India regulate and even favor production of products that will help in preserving the areas ecosystems. With the origami boat being non-motorized its carbon footprint is subsequently low. Th  e boat will be much more bio-degradable than other variations. The government will readily welcome such an innovation into India. By creation of an economically friendly solution to the concern of preservation while creating a positive economic influx. B2: Product Design Change  Tailoring and expanding these fishing boats to be functional to a specific category of fishing would be the most ideal. By having a research team to gather information on boat size versus fish size would help in development of boat structure. The team would need to reach out to various local fishermen to gather data on various breeds, strength, and capability of the types of fish in the local area. The company would than design various boat modifications based on quantity data received from the findings.  With the expansion of opening a new production plant in the strategic location of India the company would take another step in their commitment to sustainability. The company’s newfound production plant would be in the heart of a geographic area with this type of industry at the forefront. Supplies for production would be kept at not only a low coat but a 2

Renee Peavy 009415833 D081 Task 1 Attempt 1 low transportation footprint as well. Employment to many local workers would help in boosting the nation’s economic standpoint. With the company able to stay on the good side of the government they will subsequently be more willing to work and help the company in their path of development. Design thinking stages 1. Empathize- The company will need to send reps to interact with the government employees as well as local fisherman to gain knowledge on what works versus what doesn’t as well as to find where the gaps lie in the market. By shadowing fishermen who work with more than one breed of fish the representatives would be able to expand their knowledge of what essentials are needed and how to implement changes to making the process as effective as possible. The reps will then need to converse with government officials to find out the specific thresholds of sustainability and the future of the industry. 2. Define- The company will need to sit down as a whole in order to lay out the order of importance. By looking at all information gathered from the government employees as well as local fisherman the company will then be able to determine which aspects should be coordinated into the plan first. 3. Ideate-With what items are essential in the design determined the company will need to take into consideration all variables. They will proceed by looking various challenges as; cost, quality, gathering of materials. The company will need to consider all accommodations needed to support the new changes both economically and sustainably. 4. Prototype- The company would then need to create a final design plan and formulate a rough draft of the product to introduce to the market. This process will allow the company to gain a better understanding of cost and the process of creating the items. Streamline production would then become ever prevalent when taking into consideration the expansion of mass product production. All major kinks would become resolved during this step, that would have not been detectable prior to testing. 5. Test- The company will use the test phase to send off the newly manufactured prototype for evaluation. Commissioning a small test group of fishermen to take protypes of for a test to see how they yield catches would be ideal. This would also give the company a chance to have the boat taken for test drive so that the fishermen can see how improvements can be made to a product. 6. Implement- Finally the company would introduce the product to the market with all final adjustments made. With an established production location, distribution channels, and selling strategies in place. Marketing is the most imperative at this step. This is where the company will use ads, giveaways and other variations to sustain interest. Design Thinking Aspects 3

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Renee Peavy 009415833 D081 Task 1 Attempt 1  There would be a positive effect on the emerging market culture of India. With fishing as a leading industry in the company the demand for fishing boats is already steadily expanding. The novelty of an origami boat industry would also help to satisfy the markets currant gap. The government is keen on sustainability the company honors through their mission statement. Affordability and easy transportation are also on the company’s side due to the non-motorized feature. The fisherman as well as the communities trust will need to gain in terms of durability of the boats.  With streamline communication being a leading characteristic of the clan culture the design- thinking process would benefit from this communication style. Innovation and inclusivity are imperative with clan culture as well. Quickly being able to adapt in monumental in this innovated environment. There is less room for internal drama with no hierarchy present.  The company’s ethics would be work well with the requirements of the emerging markets. This helps in manifesting their goal, creating sustainability for the environment and customers. The ideate phase will be the most influenced from their own ethics out of the design thinking process. During this stage the company will decide the most sustainability sufficient ways of manufacturing the product. The company will have to take a deep look where, what materials, and affordability in terms of ensuring sustainability from all aspects. C. Ethical Statement The main objective of the company’s ethical statement boils down to sustainability above all else. Ensuring sustainability amongst the clients, environment, and though not voiced, themselves. By keeping sustainability at the forefront, the government and community will be on their side. With government backing the company will have minimal restrictions and be able to access and gain privilege much easier. The functionality of the non-motorized boats will help in gaining the respect of local fishermen due to preservation of the ecosystem. With entering an existing market and specific government parameters already in place the company has the potential to do very well in this industry. 4

D081 Task 1 Attempt 1

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