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Organization performance in MNEs
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PART A
Using the performance prism, critically discuss the key areas of performance which are
important for HSBC holdings. Give specific examples of these areas of performance and justify
your choices.
Introduction
An organization's performance management involves combining various set strategic goals with
enhanced competencies. It's done to instil performance improvement among employees.
Consequently, it's quite a broader spectrum encompassing rewards maintenance, empowerment
from managers and goal reinstating to motivate workers. This can also be done by using
professional development and continuous Learning. Through this, various multinational
companies will reach their objectives and be successful in terms of financial performance
(
Calzolari, Genovese,& Brint,2021).
In this domain, the Performance Prism has been deemed as a model that evaluates the company's
performance over five interrelated perspectives. It comprises stakeholder satisfaction, techniques,
and procedures,capacities and how these contribute to overall performance.HSBC is considered
the largest investment bank, translating to a multinational enterprise globally. Since it is a
worldwide financial organization, it requires some areas of improved performance.This includes
the following:
Stakeholder Satisfaction: This area showcases how well HSBC meets the existing requirements
and the anticipation of management and other stakeholders. Hence, these stakeholders comprise
clientele bases, workers, shareholders, regulators, and diverse locale societies. This particular
MNE mostly revolves around the satisfaction of all stakeholders, and it is typically critical that
the MNE balances its interests.
Example: For instance, HSBC's digital banking services have been welcomed by consumers as
the institution has immensely invested in improvements of both online and mobile platforms. In
the case year 2021, HSBC mobile banking app won the Best Digital Banking Experience award.
This was accomplished at the venue 2021 Global Retail Banking Innovation Awards. Therefore,
the move pinpoints the bank's utmost commitment when dispensing optimal and great client
service delivery, creating consumer experience and meeting the ever-changing customer
preference.
Strategies: strategic perspective primarily dictates the efficacy of the bank's strategies in
accomplishing its long-term goals and objectives This is significant for the MNE to comprehend
target customers, and global markets, establish competitive advantage and its mission.
Example: According to Cazan (2017),HSCB holding reported its clear plan to channel its
business operations towards Asia in 2020.It has a strong presence, and to reduce its operations in
other locales. The entire move showcases the MNE's focus on enhancing the growth
opportunities in Asia hence expanding economies and aligning with its strengths in the area.
Processes: This aspect basically analyses how HSBC's internal processes are efficient regarding
its risk management and compliance processes.As seen, this is done to enable the bank to work
in a conducive, safe and secure way while meeting regulatory requirements.
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Example: In 2021, HSBC holdings were at the top, especially in the Bloomberg Gender-Equality
Index ranking order (Ho 2016). Thus, this recognition is a testament to the effectiveness of
HSBC's diversity and inclusion policies and processes in promoting gender equality and ensuring
an inclusive work environment for all employees.
Capacity: This particular capability of the bank evaluates its ability to create technological
advancement, adapt to new trends and learn in recognition of internal and external changes. This
needs the bank to focus on investing in its people, processes, and technology to stay ahead of the
curve.
Example: HSBC has been investing in fintech startups and digital technology to enhance its
capabilities and respond to changing customer needs. For example, in 2021, the bank maximized
its investment decisions and funds towards Fintech company Cutover to improve its operational
resilience .From the long term grid, it has done to improve business-critical events (
Adel, &
Anis, 2022).
Therefore, as seen, these key performance areas are fundamental to HSCBC holding successful
endeavours in intensifying long-term sustainability. They ensure that the organization meets
client needs and aligns with its strategic aims.
Target setting wheel
The target-setting wheel involves a visual delineation of distinct stages for setting and achieving
a specific target. The following are the 10 steps of designing a target-setting wheel for HSBC
Holding. It aims to pinpoint how to lower carbon emissions in the environment.
1.
Target definition: this is the first important step. It involves minimizing the organization's
carbon emissions by 50% by 2030, compared to a 2019 target.
2.
Evaluation of the underlying circumstance: Another key step is to analyze the current
situation regarding HSBC holding carbon emissions. As seen, it comprises collecting
information and dataset regarding the firm's current emissions and highlighting the sources of
those emissions.
3.
Identification of Key Drivers: This third step involves detraining the vital drivers that will
enable the bank to accomplish the target aim. Therefore, significant drivers may include more
than investment in renewable energy, optimizing energy efficacy and lowering business
travel.
4.
Creating Milestones: over the years,this specific stage revolves around tracking progress
towards achieving the target. For instance, HSBC could set a milestone to reduce emissions
by 10% by 2022.
5.
Funds set aside: there is a need to allocate adequate resource for this objective.It might thus
comprises of investing in new innovation specs or recruiting other employees.
6.
Plan creation: A plan of action developed must comprise of certain actions to be taken,
timelines, and duties. This is necessary for the bank to achieve targets in a timely manner.
7.
Communicate the target via online platforms: There is need to amplify communication
channels of ideas to reach all organizational stakeholders. They include
workers,creditors,agencies employees, customers, and investors.It can be done through
channels like emails and social media platfoms.as seen it serve the immense purpose of
enhancing support for the target and encourage stakeholders to take action to help achieve it.
8.
Closely monitoring the progess.There is utmost requirement to continually monitor progress
of certain project.HSCBC holding management ought to ensure tracking emissions data is
completed on daily basis reviewing the effectiveness of actions taken, and making
adjustments as necessary.
9.
Reward success: in every organization there is need to reward the team when target is hit.
This is done to motivate all the stakeholders or encourage them to hit even higher targets in
future.
10.
Embed Learning: the last stage in this case is embed Learning from the procedures of setting
and achieving the target.Typically,it revolves around determining what worked well, in the
entire process what didn't, and utilizing this information knowledge to undertake corrective
course of action, inform future targets and initiatives.
Therefore, by setting target-setting wheel for reducing its carbon emissions, HSBC holding can
be committed to ensure that it takes a comprehensive and structured way to achieve ng this
significant objective. Following these stages well, the bank can diversify and maximize its
chances of success and demonstrate its commitment to sustainability and responsible business
practices.
3
Here are three key performance indicators (KPIs) for HSBC Holdings MNE and an analysis of
their performance over the last three years:
Return on Equity (ROE): HSBC holding can utilize this particular KPI to indicate a measure of a
company's profitability that compares net income to shareholder equity. Over the last 4 years, the
bank's ROE comprised of the following values 7.2% in 2018, 8.6% in 2019, and 6.8% in 2020.
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2018-7.4%
2019-8.7%
2020-6.9%
2020-7.2%
The decrease in ROE in 2020 and 2021 can be explained due to the facet of corona virus on the
international economy. This is because it brought forth declined interest rates and minimal
demand for banking services. In as much as there has been a decline, the bank is committed in its
strategics to increase its overall ROE by lowering expenses incurred and reallocating capital to
businesses with higher returns.
Cost-to-Income Ratio (CIR): This involve measuring a bank's efficiency that contrast operating
expenses to total income. The following is the CIR for HSBC's holdings CIR over the last three
years has been as follows: 62.5% in 2018, 61.8% in 2019, and 63.1% in 2020. The increase in
CIR noted is 2020 is due to higher expenses related to the COVID-19 disease.Therefore,it can be
explained in terms of minimal provision for unsettled debts and investing in innovations and
other digital aspects. On the other hand, in order to control this, the MNE has re[ported a project
to lower CIR to below 54% by 2023 by reducing costs and improving operational efficiency.
Customer Satisfaction: Conversely, this is a vital KPI for any service-based organization
especially the banking sector. For example, in the year 2020, the firm was ranked no 11 as one of
the giant bank institution .This ranking was because HSBC was considered to offer high
customer satisfaction from their immediate feedbacks. In addition, it is imperative to note that
the bank has announced plans to elevate customer satisfaction by use of diverse investment in
digital solutions. It will also enhance clients' rewards and offerings. To achieve customer
satisfaction,HSBC holding has invented a chat bot to be mainly used tackling problems and
responding to customer complains.Additionally,it has introduced a digital banking platform for
small and medium-sized enterprises.
References
Adel, N., & Anis, J. (2022). The Impact of Corporate Social Responsibility on Financial
Performance: The Case of United Kingdom’s Companies.
European Research Studies
Journal
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10
(4), 41-54.
Bell, B., Bukowski, P., & Machin, S. (2019). Rent sharing and inclusive growth.
Calzolari, T., Genovese, A., & Brint, A. (2021). The adoption of circular economy practices in
supply chains–An assessment of European Multi-National Enterprises.
Journal of
Cleaner Production
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312
, 127616.
Cazan, S. A. (2017). Brexit implications over the England banking system–An event study
approach.
Journal of Public Administration, Finance and Law
, (11), 81-92.
Grădinaru, C., Nica, L., & Georgescu, A. A. T. (2021). The performance of companies in today's
globalized world.
Manager
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Green, E., & Lampe, J. (2017). Under Western Eyes: Foreign Banks’ Archives Relating to
Central and Eastern Europe Between the Wars Edwin Green (HSBC Holdings plc,
London). In
Crisis and Renewal in Twentieth Century Banking
(pp. 69-79). Routledge.
Ho, H. (2016). A case study of true and fair view override in financial reporting.
Nang Yan
Business Journal
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5
(1), 13-19.
Johannes, R., Dedy, D., & Muksin, A. (2018). The Preparation of Banking Industry in
Implementing IFRS 9 Financial Instruments (A Case Study of HSBC Holdings Plc Listed
on London Stock Exchange of Year 2015–2017).
International Journal of Economics and
Financial Issues
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Kaspina, R. G., Kaspin, L. E., & Molotov, L. A. (2016). The IFRS impact on the effectiveness of
a company’s economic security system. In
Social Sciences and Interdisciplinary
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(pp. 83-88). CRC Press.
Odom, G., & Hyams-Ssekasi, D. (2022). An Exploration of the Implications of Human
Resources Analytics for Workforce Planning.
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Oyelere, P., & Mahama, H. Faculty Research in Practice.
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Valls Martínez, M. D. C., Cruz Rambaud, S., & Parra Oller, I. M. (2020). Sustainable and
conventional banking in Europe.
PloS one
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