Module 3 - Social media in your organisation

29/10/2023, 21:56 Module 3 - Social media in your organisation – S-INF206_... https://interact2.csu.edu.au/webapps/blackboard/content/listContentEditable.jsp?content_id=_6147462_1&course_id=_68654_1&mode=reset 1/5 Digital library - making it work Library 2.0 and Digital library - making it work in your organisation. Read (https://doi-o rg.ezproxy.cs u.edu.au/10.1 177%2F09610 00618788725) This TEDx talk promotes a commercial solution for libraries, however there are some valid ideas about reaching out to clients. We have looked broadly at the concepts behind social media use. In this module we will explore further the impact and use of social technologies in organisations. The Library 2.0 movement began in 2005. With the emergence of social networking sites came the concept of Library 2.0, where libraries and information agencies harness not just the Web 2.0 technologies but the underlying principles (or 4Cs) of Web 2.0: collaboration, conversation, community, and content creation (or co- creation). Thus, participatory library service became viewed as the new service model for library and information agencies. While Library 2.0 may seem like an outdated term now, it is important as it marked the change to a more participatory culture in information organisations. Take a look back at where it began. The following articles capture the information profession's point-of-departure in terms of the development of the Library 2.0 concept. Miller, P. (2005, October 30). Web 2.0: Building the new library . Ariadne. https://www.ariadne.ac.uk/issue/45/miller/ (https://www.ariadne.ac.uk/i ssue/45/miller/) Casey, M. & Savastinuk, L. (2010, May 21). Library 2.0. (https://web-s-ebscohost-com.ezproxy.csu.edu.au/ehost/detail/detail?vid=0&sid=09211ba0-dc63-4b6d-a88 e-11a95963f450%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=22171693) Library Journal, 131 (14). Ultimately Library 2.0 has encouraged the information profession to find new ways to connect with their clients, both existing and prospective individuals and user groups. Libraries and information agencies who have embraced a Library 2.0 ethos seek out those social networking sites and platforms their clients use to connect with people, information, and ideas. Has this collaborative way of engaging been successful in all cases? Obviously many factors are involved in any organisational initiative. Williams (2018) outlines some of the challenges in one library environment. Read Williams, M. L. (2018). The adoption of Web 2.0 technologies in academic libraries (https://doi-org.ezproxy.csu.edu.au/10.1177%2F0961000618788725) : A comparative exploration. Journal of Librarianship and Information Science, 52 (1) . (https://doi-org.ezproxy.csu.edu.au/10.1177%2F0961000618788725) https://doi.org/10.1177/0961000618788725 Watch: Cole, L. (2016). BiblioTech as the re-imagined public library: Where will it find you? [Video file]. YouTube. http://www.youtube.com/watch? v=PnYDl66YfQ0 (http://www.youtube.com/watch?v=PnYDl66YfQ0) OLJ Task 6: Embracing a Library 2.0 ethos Consider the services discussed by Laura Cole in the video in relation to a library or information agency that you know (as an employee or user). Select four key points made by the speaker, and consider how these may be applied to a library or an organisation you are familiar with to help it embrace a Library 2.0 ethos. Write 300 - 400 words. We have been hearing the term 'Digital library' more frequently than 'Library 2.0' recently. Library 2.0 is a concept that emphasises user engagement, collaboration, and the use of Web 2.0 technologies to enhance the overall library experience. Digital libraries, on the other hand, are collections of digital resources designed to provide easy and organised access to a wide range of digital materials. While they are not synonymous concepts, libraries can incorporate Library 2.0 principles within their digital library systems to create a more interactive and user-centric experience. Why use social media in your organisation?

29/10/2023, 21:56 Module 3 - Social media in your organisation – S-INF206_... https://interact2.csu.edu.au/webapps/blackboard/content/listContentEditable.jsp?content_id=_6147462_1&course_id=_68654_1&mode=reset 2/5 Why use social media in your organisation? Read With the emergence of tools such as Twitter, Facebook, blogs, wikis, LinkedIn, virtual reality, and more, it has become important to offer a more customer-driven, socially rich, and collaborative model of service and content delivery from our libraries. Social media has few barriers. It is not about budget or acquiring the necessary tools. In all organisations, new initiatives usually require significant amounts of dollars to kick-start new projects. Libraries and information agencies are no exception. However, working towards a collaborative approach does not necessarily require major start-up funding, but it does require support from management for individuals and/or teams to invest some of their time into exploring the potential application of social technologies. Sometimes it takes convincing arguments to help people see the value in social media tools. Here are just a few reasons why organisations should be taking advantage of these technologies. These set the framework - and through further work in this subject, you will be able to develop a deeper understanding of the issues, choices, and processes involved in getting your organisation involved. Cannelli, B., & Musso, M. (2022). Social media as part of personal digital archives: exploring users’ practices and service providers’ policies r egarding the preservation of digital memories. (https://primo.csu.edu.au/discovery/openurl?institution=61CSU_INST&vid=61CSU_INST:61CSU&sid=google&auinit =B&aulast=Cannelli&atitle=Social%20media%20as%20part%20of%20personal%20digital%20archives:%20exploring%20users%E2%80%99%20practices%20and%20servic e%20providers%E2%80%99%20policies%20regarding%20the%20preservation%20of%20digital%20memories&id=doi:10.1007%2Fs10502-021-09379-8&title=International%2 0journal%20on%20recorded%20information&volume=22&issue=2&date=2022&spage=259&issn=1389-0166) Archival Science , 22 (2), 259-283. https://doi.org/10. 1007/s10502-021-09379-8 (https://doi.org/10.1007/s10502-021-09379-8) Hicks, D., Cavanagh, M. F., & VanScoy, A. (2020). Social network analysis: A methodological approach for understanding public libraries and their communities (https://ezproxy.csu.edu.au/login?url=https://doi.org/10.1016/j.lisr.2020.101029) . Library & Information Science Research, 42 (3), 101029. https://doi.org/https://doi.org/10.1016/j.lisr.2020.101029 Manca, S. (2021). Digital memory in the post-witness era: How Holocaust museums use social media as new memory ecologies (https://www.m dpi.com/2078-2489/12/1/31) . Information, 12 (1), 31. Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organizations. (http s://ezproxy.csu.edu.au/login?url=https://doi.org/10.1016/j.jbusres.2018.05.005) Journal of Business Research, 94, 264-272. doi:https://doi.org/10.1016/j.jbusres.2018.05.005 Facebook Activity 5: How is your organisation, or an organisation you are familiar with, involved in the social world? Do you think they have a successful social presence? Share your experiences and examples in our Facebook group. Implementation of a social media program or project Implementation of a social media program or project Read Explore Like any initiative in an organisation, social media implementation should be driven by the needs and goals of the organisation and should include an initial identification of your audience or stakeholders. By aligning your activities to the needs of your organisation and your clients, you can help to ensure that precious resources such as time and budget are not wasted on tools and strategies that are the wrong fit for your organisation. Using a project management approach can help an organisation define the rationale, processes, and activities that will contribute towards success. Analysing what goals you are trying to reach and who your audience is before you begin will help you to determine the most effective tools for your particular situation. Admon, A. J., Kaul, V., Cribbs, S. K., Guzman, E., Jimenez, O., & Richards, J. B. (2020). Twelve tips for developing and implementing a medical education Twitter chat (https://ezproxy.csu.edu.au/login?url=https://doi-org.ezproxy.csu.edu.au/10.1080/0142159X.2019.1598553) . Medical Teacher, 42 (5), 500- 506. https://doi.org/10.1080/0142159X.2019.1598553 Mon, L., & Koontz, C. (2020). Marketing and mission, goals, and objectives (Chapter 2) (https://ebookcentral.proquest.com/lib/csuau/reader.action?docID =6416382&ppg=26) . In Marketing and Social Media: A guide for libraries, archives, and museums . Rowman and Littlefield. Identifying stakeholders and examining the impact of the project on different groups allows organisations to build a complete picture of the effects of their actions. This simple stakeholder analysis toolkit for a helpful rationale and some examples. Stakeholder analysis and management (n.d.). Stakeholder analysis toolkit. https://www.alnap.org/system/files/content/resource/files/mai n/Stakeholder-analysis-toolkit-v3.pdf (https://www.alnap.org/system/files/content/resource/files/main/Stakeholder-analysis-toolkit-v3.pdf) This publication has some useful tips. As you explore the examples, try to translate the concepts to an information organisation that you are familiar with. Roach, A., Rahe, M., & Reijmer, N. (2021). Harnessing social media to build your business. https://extension.missouri.edu/publications/g622 9 (https://extension.missouri.edu/publications/g6229) Why have a strategy?

29/10/2023, 21:56 Module 3 - Social media in your organisation – S-INF206_... https://interact2.csu.edu.au/webapps/blackboard/content/listContentEditable.jsp?content_id=_6147462_1&course_id=_68654_1&mode=reset 4/5 Information professional 2.0 Information professional in the digital era Watch: Read Read Explore Even with well defined strategies and tools, no social media project will reach its full potential without dedicated staff and champions behind it to give momentum to ideas and concepts. So what skills might you need as an information professional in the contemporary online environment? Is the traditional skill set still a valid base for entering the profession? Or are there new attributes that are essential to the contemporary workplace? This manifesto created by Laura Cohen is as relevant now as it was as the time of its creation in 2006. A Librarian's 2.0 Manifesto (https://www.youtube.com/watch?v=ZblrRs3fkSU) Created by Laura Cohen (2006) Media cannot be printed. Changing the Conversation About Librarians - Mark Ray (https://www.youtube.com/watch?v=ZblrRs3fkSU) Media cannot be printed. Akwang, N. E. (2021). A study of librarians' perceptions and adoption of Web 2.0 technologies in academic libraries in Akwa Ibom State, Nige ria. (https://ezproxy.csu.edu.au/login?url=https://doi.org/10.1016/j.acalib.2020.102299) The Journal of Academic Librarianship, 47 (2), 102299. Ayinde, L., & Kirkwood, H. (2020). Rethinking the roles and skills of information professionals in the 4th Industrial Revolution (https://doi-org.ez proxy.csu.edu.au/10.1177/0266382120968057) . Business Information Review, 37 (4), 142-153. https://doi.org/10.1177/0266382120968057 (https://doi.or g/10.1177/0266382120968057) Burton, S. (2019). Future skills for the LIS profession (http://ezproxy.csu.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=iih&AN=13548 0307&site=ehost-live) . Online Searcher, 43 (2), 42-45. OLJTask 8: Defining information professional in the digital era Based on your examination of the resources above, and your own research, define what you believe to be the essential knowledge, skills, and attributes of an information professional in the digital era. Write up your definition as a post (of no more than 350 words) in your OLJ. Ongoing professional development and active participation are vital for sustaining the vitality and relevance of our information profession. In the era of Web 2.0, a multitude of online professional communities have flourished. As a result, effective networking has emerged as a crucial skill within the toolkit of a contemporary information specialist. Luo, T., & Hostetler, K. (2020). Making professional development more social: (https://ezproxy.csu.edu.au/login?url=https://doi.org/10.1016/j.acalib.2020.1 02193) A systematic review of librarians' professional development through social media. The Journal of Academic Librarianship, 46 (5), 102193. doi.org/10.1016/j.acalib.2020.102193 Smith, D. L. (2021). 11 - Social media as a professional development tool for academic librarians. (https://ezproxy.csu.edu.au/login?url=https://doi.or g/10.1016/B978-0-12-822144-0.00011-2) In D. Baker & L. Ellis (Eds.), Future Directions in Digital Information (pp. 175-189). Chandos Publishing. https://doi.org/https://doi.org/10.1016/B978-0-12-822144-0.00011-2 Sturm, E., & Quaynor, L. (2020). A window, mirror, and wall: How educators use Twitter for professional learning (https://ressat.org/index.php/ress at/article/download/439/76) . Research in Social Sciences and Technology, 5 (1), 22-44. Utecht, J. (2008). Stages of PLN adoption . The Thinking Stick. https://www.thethinkingstick.com/stages-of-pln-adoption/ (https://www.thethink ingstick.com/stages-of-pln-adoption/)

29/10/2023, 21:56 Module 3 - Social media in your organisation – S-INF206_... https://interact2.csu.edu.au/webapps/blackboard/content/listContentEditable.jsp?content_id=_6147462_1&course_id=_68654_1&mode=reset 5/5 For those of you who are educators, you might also wish to view Lisa Nielsen's post 5 Things You Can Do to Begin Developing Your Personal Learning Network (http://theinnovativeeducator.blogspot.com/2008/04/5-things-you-can-do-to-begin-developing.html) (PLN) on her Innovative Educator blog (http://theinnovativeeducator.blogspot.com/) which also features an excellent YouTube interview with Will Richardson on the importance of teachers developing a PLN, as well as the need for teachers to acknowledge that school students are also developing their own PLNs. Facebook Activity 6: Share your preferred method or tool for keeping your professional knowledge up to date. OLJ Task 9: PLN adoption Based on Utecht's 5 stages of PLN adoption, identify which stage you currently see yourself experiencing and how this impacts on your personal and working lives. Also identify any 'gaps' in your existing PLN (ie. areas which you feel you would like to develop further/in the future). Write around 400 words.