BUS 446 week 1 dicussion 1
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School
University Of Arizona *
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Course
446
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
3
Uploaded by livingelevated
The organization I have chosen is Lumen Technologies.
Lumen's
Products, Services and Companies
Lumen Technologies, formerly CenturyLink, is a global technology company specializing in IT
services, communications, network services, and cloud solutions. Their vast portfolio ranges
from content delivery and cybersecurity solutions to adaptive networking and edge cloud
services(
Product Finder | Lumen
. n.d.). Lumen's services are geared towards businesses and
residential customers, although their emphasis has shifted to enterprise-level solutions in recent
years.
Mission, Mission Statement, Goals, Strategies, and Tactics
Lumen's mission revolves around facilitating the 4th Industrial Revolution. Their mission
statement, "To further human progress through technology"
(About us | Lumen
. n.d.) is a
testament to their commitment to improving how businesses operate, communicate, and thrive in
this digital age. An example of Lumen's growth is their latest product, Network As A Service or
NAAS. NAAS allows customers to define intervals of network consumption, allowing the
customer to turn up new services for a set amount of time. (Dugan, A. 2023)
Lumen’s Goals are very clear
1. Lead the market in terms of technological offerings.
2. Continuously evolve with the digital landscape.
3. Provide unparalleled customer experiences.
To achieve these, Lumen has implemented various strategies:
- Investment in high-speed fiber networks to support the increasing demand for
bandwidth.
- Diversification of cloud-based services to meet the diverse needs of businesses.
- Expansion of edge computing capabilities to bring applications closer to the user.
Competitiveness, Effectiveness, and Efficiency
Lumen is competitive in technology, especially with its extensive fiber network infrastructure.
Their pivot from traditional telecommunication services to more advanced technological
solutions has ensured they remain relevant in a rapidly evolving industry. Lumen introduced a
Customer Experience or CX program that saw customers who moved from passive to promoter
increase their spend by 16% on average(Guest, S. 2021). Lumen Technologies network is the
number one peered network in the world. The network grew 38% year over year in 2021 and a
16% year over year in 2022(Technologies, L. 2023).
Productivity and Resource Management
In terms of effectiveness, Lumen has successfully expanded its global presence by tapping into
emerging markets and offering solutions tailored to the needs of different regions. Their ability to
integrate acquired technologies seamlessly into their portfolio is a testament to their strategic
prowess.
Productivity, in a business context, can be defined as production efficiency. It measures how
effectively resources (like labor, capital, and materials) are used to produce outputs (goods or
services). Higher productivity indicates that an organization produces more outputs with the
same amount of resources or uses fewer resources to produce the same amount of outputs.
To ensure the effective use of resources, Lumen uses several measures:
1. Network uptime: A key performance indicator (KPI) for any tech company. Higher uptime
percentages mean the network is reliable and efficient.
2. Customer experience (CX) directly reflects how well services meet or exceed customer
expectations.
3. Return on Investment (ROI): Evaluate the profitability of investments or actions.
4. Operational efficiency metrics: Measures like the average handling time for customer issues or
the time taken to deploy new network nodes.
Reference:
About us | Lumen
. (n.d.).
https://www.lumen.com/en-us/about.html
Dugan, A., & Dugan, A. (2023, July 29). What is NAAS? - Lumen.
Lumen - Lumen's Blog
.
https://blog.lumen.com/what-is-naas/
Guest, S. (2021, February 2). Doubling Down on Experience: How Lumen Turned Measurement
into Action And Customers into "Movers."
Forbes
.
https://www.forbes.com/sites/sap/2021/02/02/doubling-down-on-experience-how-lumen-
turned-measurement-into-action-and-customers-into-movers/?sh=2917168e7d81
Product Finder | Lumen
. (n.d.).
https://www.lumen.com/en-us/resources/product-finder.html
Technologies, L. (2023, April 19).
Lumen takes on massive internet traffic growth with 400g IP
transit ports
. Lumen Takes on Massive Internet Traffic Growth with 400G IP Transit Ports.
https://www.prnewswire.com/news-releases/lumen-takes-on-massive-internet-traffic-
growth-with-400g-ip-transit-ports-301801433.html
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