Adidas Horizon

pptx

School

East Tennessee State University *

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Course

MISC

Subject

Information Systems

Date

Oct 30, 2023

Type

pptx

Pages

Uploaded by CoachCrown4309

The Meta Horizon Adidas This Photo by Unknown Author is licensed under CC BY-NC

Marketing in the Meta Horizon Meta Horizon Personalized Characters Customers play virtual reality Welcoming prize/ and journey experience: Multiplayer virtual, Players move and interact with eachother Host Sales parties, games, and social activities Meta Horizon- Offer services that help customers mitigate risk and increase competitive edge

Unique Meaningful Environments and Immersive Experiences Adidas Horizon, Adidas meta horizon is going to be all about adidas. It will be centered around the player, unique locations, their plans to engage with Adidas products, and a safe space with their peers/other players The Adidas Horizon has many “branded” locations worldwide; players can visit and take virtual walkthroughs in many places like headquarters., famous locations, and iconic Adidas stores worldwide. Examples are Stadiums across the world, or Porte de la Chapelle in Paris Adidas will also be a digital hangout for peers and friends, where they can try on clothes, shoes and accessories virtually as a way of shopping in reality During hangout or any of the famous adidashorizon locations, players can wear endless clothing combinations to show off their style and freshness and accumulate popularity across the NFTs and digital collections

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Person to person STOREFRONT Visitors: In storefronts, Users will get an experience similar to being in a physical store. Users will be able to interact with virtual Adidas employees or Adidashorizon guides. Virtual employees: Qualified users are eligible for jobs at the virtual Adidas, where they interact with visitors/customers and help them. Virtual employees could be paid with Adidas Money, a virtual currency useful for any purchases.

PAYMENTS AND PHYSICAL WORLD CONNECTIONS • Users could purchase off-the-shelf adidas products in Adidashorizon and have it delivered to them at home or for curbside pickup in the physical world. For example, Adidas money can be used for trade in for discounts. • As users travel around real locations, points to there accounts from real sales that can be used in them to dress their character.