Study Guide for Mid term 001 group

pdf

School

Valencia College *

*We aren’t endorsed by this school

Course

2010

Subject

Information Systems

Date

Oct 30, 2023

Type

pdf

Pages

Uploaded by ChancellorBookOstrich5

Study Guide for Mid-Term Test You will take your exam on 9th October in the testing center. The test will be for 75 minutes. The test will have 40 multiple-choice questions (each 2 Points) and 5 Short answer questions (4 points each): 100 points. Additionally, there will be an optional long-answer question. I will grade this question only if a student scores extremely low on multiple-choice questions. I will open the past quiz for viewing. You also please complete quizzes 4,5 and 6. I will post an additional practice quiz. We covered the following. Chapter Topics Covered/ focus Suggested Action Digital Marketing Effectiveness Technical Terms, AIDA Model, Purpose of Websites, Traffic, Primary and Secondary Conversions and Revenue Check Glossary terms. Study the book and lecture slides. Look over questions of Quiz 1 Web Design Elements Of Good Web Design, Conventions, and Best Practices, Three Questions Principles. Page Elements, Landing Page Design and Types Study the book and lecture slides. Look over the questions of Quiz 2. Analytics Metrics, Key Performance Indicators and Attribution Study the book and lecture slides. Look over the questions of Quiz 3. [ Note- DO NOT spend time on the Case study of this section.] On-Site SEO Maximizing Relevance, Choosing Target Search Phrases, Creating High Quality Web Pages, Other SEO Considerations and Local Search Rankings Check Glossary terms. Study the book and lecture slides— answer quiz 4. Off Site SEO Links, Popularity Metrics, Link Building and Content Marketing Check Glossary terms. Study the book and lecture slides— answer quiz 5. Paid Search Marketing Writing Ad Copy, Buying Ad Space and Analyzing Results. Check Glossary terms. Study the book and lecture slides— answer quiz 6. Expert Videos and Expert Quiz Optional But Strongly Recommend Going Through and Answering At Least 3 Expert Quizzes from The First 6 Chapters. Focus Chapters 4 To 6. Go Knights! Charge on!

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