Google Analytics 4 Flood It! Instructions for Students
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School
Seneca College *
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Course
MKM915
Subject
Information Systems
Date
Feb 20, 2024
Type
docx
Pages
3
Uploaded by Faaiz_123
GOOGLE ANALYTICS 4: FLOOD IT! MOBILE APP
Overview
LEARNING OBJECTIVES
●
Practice navigating Google Analytics 4.
●
Answer business questions using Google Analytics 4 data.
●
Interpret mobile app analytics and provide performance insights.
RECOMMENDED STUDENT PREPARATION
●
Read Chapter 11: “Mobile App Analytics.”
BACKGROUND
Mobile apps are an integral component of owned media. Mobile app marketing technology tools collect critical digital marketing data. Armed with mobile app analytics data, s drive better results for businesses.
For this assignment, have students explore the popular mobile app analytics tool Google Analytics 4 via a demo account. The demo account reports actual mobile app analytics data for the mobile app Flood It! (
Android
and iOS
). Students should explore both the Google Analytics 4 demo account and the Flood It! mobile app to better understand how data flows from a mobile app into Google Analytics 4.
Instructions
Set the due date for this assignment after students have read “Digital Marketing Analytics” Chapter 11. Have the students follow the instructions for this assignment available in the “Student Resources” section of this chapter in Edify. Below are the student instructions for your reference.
You have been hired as a digital marketing for Flood It!. Please get familiar with your employer by exploring their mobile app, Android
and iOS
.
Flood It! is a real puzzle game in which you have to flood the whole game board with one color in fewer than the allowed steps. Flood It! has Google Analytics 4 implemented. The mobile app data is
flowing to the Google Analytics 4 demo project. The data available is typical of what you might see for a gaming app with in-app purchases.
Step 1
Gain access to a Google Analytics 4 demo account for Flood It!. Instructions for accessing this demo account
are available from Google. Make sure when you access the demo account you navigate to the Property ‘GA4 - Flood-It!’ (see image below).
Step 2
Your manager is interested in the mobile app performance for Flood It! for the month of December 2023 (December 1-December 31). Provide an answer for each of the questions below. (Rounding numbers to the nearest hundred)
Use Games reporting to answer questions 1-7
1. How many New Users (in thousands) did the Flood It! mobile app have?
25k
2. Which delivered more New Users–Paid Search or Organic Search?
3.3k- Paid
3. How many Returning Users (in thousands) did the Flood It! mobile app have?
27k
4. In minutes and seconds, what was the Average Engagement Time?
9m46s
5. How many post_score events occurred?
168k
6. Which Event name had the highest count?
Screen view – 2.1M
7. Flood It! uses first opens as a proxy for app installs. What was the first_open Event count?
19,566
Use Life cycle to answer questions 8-11
8. What was the Total Revenue?
$31.60
9. Total Revenue is made up of two variables. What are the two variables and how much did each contribute to Total Revenue?
In app purchase - $31.52
Total ad revenue - $0.08
10. Which Product generated the most Product revenue?
Extra_step_pack_2 = $12.31
11. Calculate the Average Purchase Revenue per Purchaser?
$2.63
Use User to answer question 12
12. Looking at User data on geographic location, does anything stand out about one of the countries? Use data to support your answer.
Assignment Format
Use these instructions/this document as a worksheet to calculate your answers
When you’re done, enter them into the ”test” in the LMS to be marked by the faculty
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