Gleyse Operational planning As2
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Maseno University *
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Nov 24, 2024
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Operational Planning
Assessment 2.
Question 1: You have been approached by the procurement manager who proposed that you may save
operating costs by using one product key of MS Window and Microsoft Office package to
multiple computers in the office. Do you accept the procurement manager’s idea?
No, using one product of MS Window and Microsoft Office package will put various
computers at risk of losing data if they are not configured to accommodate the same type of
product key of MS Window, thus it may cost much to repair. Furthermore, security of vital
information that has to be shared between the management will be lost as everyone who can
access the computers will be able to access the information too, which they could do damage that
will be costly to the Store. Therefore I do not support the procurement manager’s idea.
Question 2:
Required
:
a.
Assess whether the store can achieve the targeted monthly sales ($1,000,000).
Looking at the trend analysis, when the number of staff no shows was low at 3 and the
rate of customer satisfaction was high at 8.9, the monthly sales were high at $940,000.
That shows that if the store can focus on reducing the number of staff no shows and
increase customer satisfaction, the targeted monthly sales of $1000, 000 can be achieved.
b.
Assess whether there is a relationship between customer satisfaction and the
number of staff no shows.
The trend analysis depicts that when the customer satisfaction was low at 7.4, the number
of staff no shows was high at 12, and when the customer satisfaction was high at 8.9, the
number of staff no shows was low at 3. Indeed there is a direct relationship between the
two.
c.
Assess whether the company’s net profit ratio can achieve the targeted net profit in
the scenario.
In the trend analysis, whenever the store reduced the number of staff shows, the customer
level increased and the net profit ratio also went up, for example when the number of
staff no shows was 3, the customer satisfaction was at 8.9 and the net profit ratio was
13%. That shows that if the store can focus on minimizing the number of staff no shows
then it is possible to achieve the targeted net profit of 15%. Question 3: You are using the Gantt chart to organize all tasks in operational plans. Explain the
benefits and drawbacks of the Gantt chart. (KE 6)
The benefits of Gantt chart are:
Gant chart has a visual format style that is to understand, it shows the overview of
various tasks and the time they need to be performed.
They organize tasks and subtasks into categories showing the starting and ending time of
the tasks.
There is break down of activities and thus able to set realistic time frames.
It improves communication during project work as every team member is able to
comprehend their scope of work.
The drawbacks are:
All tasks cannot be represented in one spreadsheet
It requires regular updating which is time consuming
It is complex when used for larger project
Question 4:
Required: Recommend to the operating manager how to handle this issue? (PC 3.2 PE 3 KE 10.1)
The operating manager should introducing two more check out points to reduce the
amount of time spend by customers in the long waiting queues so as to ensure that they get the
discount before time elapses at the POS. The manager can also introduce other times such as 7pm to 8pm to also be a discount time so
that those who miss the discount at 2pm can get another chance to enjoy the discount at the store.
Question 5:
Required: Complete the following table.
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No
Issues
Benefits
Drawbacks
1
Customers must use
their smartphones to
enter the store and to
purchase goods.
Many customers are
techno-savvy
thus
they will be happy
about it and hence
make more purchases
which will be to the
advantage of the store.
Elderly customers and
those that don’t have
smartphones will be
disadvantages
thus
they will seek other
places
to
make
purchases hence the
store will lose clients.
2
Customers safety may
not be guaranteed Customers will now
plan their schedules to
come early to the
store
and
make
purchases which will
reduce the congestion
experienced
during
the late hours.
Customers
that
usually have time to
make purchases at the
store during the late
hours
will
seek
somewhere else to
shop thus the store
will lose clients
3
The investment funds
for the system can be
recovered in a 6-
months period The investments funds
recovered can be used
to invest in other areas
such as marketing
Where the system
does not perform as
expected, then those
funds will have been
lost which will drag
the store behind and it
will take a long time
to recover the funds.
4
Customers may feel
freedom as no staff
watching over them Customers will be
confident to make
more purchases as
they are not afraid or
feel shy and tensed.
Customers may waste
a lot of time choosing
among
several
products thus causing
congestion at the
store.
5
No concerns for staff
no shows, sick calls The management will
be relieved to now
concentrate with other
issues that are a
priority to the store
instead of worrying
about staff no shows.
There
is
no
interpersonal
relationship between
the management and
staff
thus,
the
management does not
have touch with the
staff.
6
Do not have to
manage staff roster the time spend to
manage duty roster
can be spend in other
productive tasks at the
store
There is no one on
one
interaction
between
the
management, staff and
customers
hence
immediate feedback is
difficult to achieve.
7
Security of the system
must be upgraded on a
regular basis Upgrading
the
security of the system
will ensure that it
functions
smoothly
thus
customer
satisfaction will be
increased.
Upgrading of the
system
is
time
consuming and during
this time, services
need to be stopped
thus customers will
feel frustrated and
will go to shop
somewhere else.
8
Other shift staff may
feel low job security
The staff will be
motivated to perform
better so as to secure
their job which will be
good for the store
The staff may opt to
leave and look for job
vacancy somewhere
else
where
job
security is guaranteed.
Question 6:
From your answers for Question 2 and 5, you are required to conclude whether you will
implement the unmanned operating system. Provide reasons.
The unmanned operating system will be implemented because it will minimize the time spend by
customers in long waiting queues , increase customer satisfaction which will have a ripple effect
of increasing sales for the store thus achieving the target net profit ratio of 15%. Moreover, the
funds used for the system of $545,000 can be recovered in 6 month period thus it will also enable
the store to smoothly pay the redundancy settlement fee of $1,070,000 at $98167 per month.
.
Question 7:
Required: With the above steps, you are required to complete developing the customer
feedback evaluation processes. Complete the following table.
Step 1
Receive feedback from the customers and
finalize the feedback by the end of each
month.
Step 2
Record all feedback onto each staff file.
Step 3
Evaluate customer satisfaction against each
staff
Step 4
Reflect the evaluation
against their
performance reviews.
Award/ Reward
Support
Inform the staff who
received excellent feedback
Step 5
Confidential meeting with
the
staff
who
need
improvement.
Celebrate the award in the
staff newsletter.
Step 6
Identify shortfall skills to be
improved
Award/Reward the excellent
service provider.
Step 7
Organize relevant training for
the staff.
N/A
Step 8
Evaluation of the training and
the staff.
Question 8
:
Required: Explain the benefits of social media marketing
Social media marketing is a method of product promotion and advertising where it uses social
media platforms like Instagram Twitter and Facebook and television to woe customers and
potential clients.
The benefits of social media marketing include:
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Social media marketing increases customer satisfaction as there is one on one interaction
between the sales representatives and customers in the social media platforms.
Social media marketing is relatively cheap compared to traditional marketing thus saves
costs which can be used in other sectors in the store.
Social media marketing increases brand awareness and create brand loyalty which is
important in attracting and retain customers.
The business is on top of other competitors as it able to know the trends of the market in
real time basis.
Also most millennial are techno savvy and when the store is on social media, it is able to
tap on this market and attract more customers.
Question 9:
Required: Write an email to the CEO, and in your email, the following must be explained.
Cost benefits analysis for the unmanned operating system The benefits of social media marketing activities How the customer service monitoring is processed Email
From: projectmgt@7/24Aus.store
To: ceo@7/24Aus.store
Subject: Implementation of the unmanned Operating system, Social media marketing activities,
and Customer Service monitoring process.
Dear Ceo,
I hereby write to inform you that the project team has decided to implement the
unmanned system, Customer service monitoring process and social media marketing activities.
The social media marketing activities will be implemented because it will increase brand
awareness that will attract and retain customers and make the store have a competitive advantage
over its competitors. The other reason is because it is cost effective compared to the traditional
marketing method and there is one on one interaction between customers and the company’s
sales representatives which allows for immediate feedback and improves customer satisfaction.
Implementation of the unmanned operating system will also take place since it minimizes
the long queues of customer waiting to be served and increase efficiency of time management as
there is no need to manage staff duty roster. Furthermore, it is cost-effective in the long run as
the investment funds for the system can be recovered in a 6-month period and thereafter
continues realizing profits. The team will also implement the Customer service monitoring process. The process
works by first collecting customer feedback each month and records onto each staff file;
evaluation of customer satisfaction is done against each staff; reflection of the evaluation against
their performance reviews, staff who receive excellent feedback are congratulated and awarded,
they are then celebrated in the staff newsletter; those that need improvement will be called for a
meeting to identify the shortfall skills they need; trainings will be done for them and the training
evaluated to see if they met the required needs.
Hence the store will be able to make more profits and cut down costs if the three
processes are implemented. Therefore, we seek for your approval sir.
Regards,
Project manager- 7 Twenty four Australia.