E-Commerce Enhancements for Maybelline's Field Employees

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University of Kentucky *

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1103

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Information Systems

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Nov 24, 2024

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MINICASE 1: E-COMMERCE SUPPORTS FIELD EMPLOYEES AT MAYBELLINE Student's Name Institutional Affiliation Instructors Name Date

ADVANTAGES OF IVR SYSTEMS OVER OLDER SYSTEMS • IVR systems allow faster report gathering. • They also allow faster report processing. • IVR systems completes tasks very frequently, usually on nightly basis. • No delays experienced for transmission of reports through postal mail. • Also no delays in accessing the reports stored on the system (Maybelline, 83).

ADVANTAGES OF THE NEW SYSTEM OVER THE IVR SYSTEM • The new system is faster, highly reliable, and more accurate. • Reps no longer have to traverse through long menus, submitting a response for each. • Data from the PDA is uploaded and downloaded on a daily basis (Maybelline, 84). • They offer a high flexibility for item tracking. • Allow a huge range of items to get tracked. • Allows a quick access and output of reports. • Allow for easy access, and editing of reports.

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WHY MAYBELLINE’S NEW REPORTING SYSTEM IS AN E-COMMERCE APPLICATION • The Mabelline’s new system allows the electronic transfer of data and information. • The information aids in their ecommerce enterprise. • Ecommerce does not only involve sale of items, but also the exchange of information and data (Maybelline, 83). • This use of information is applied in the Mabelline’s system, therefore, making it an ecommerce system.

WOULD YOU RECOMMEND A WIRELESS SYSTEM TO MAYBELLINE? WHY OR WHY NOT? • No, I would not recommend Maybelline be enhanced to a wireless system. • This is because; • Decision made on Mabelline are not needed on a daily basis. • There is no need since processes are quite irregular. • Wireless connectivity is more expensive than the wired. • However, in a highly volatile market, the wireless technology can be adopted, to sustain a competitive advantage (Maybelline, 84).

CONTI’ • Volatile market involve real-time pricing. • Wireless connectivity becomes very crucial in such markets to achieve a competitive advantage. • However, in the non-volatile industries its not necessary, item ordering and delivery is irregular (Maybelline, 84). • Business men in such markets, willingly wait for the inventory.

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APPLICATION OF VOICE PORTALS AT MABELLINE • Voice portals give access to information through verbal commands and responses. • When integrated with the IVR systems, functionality is bound to improve immensely. • Their application in the telecommunication industry is could turn around how the Mabelline offers their services.

REFERENCES • Maybelline. “ E-Commerce Supports Field Employees a. t Mabelline. ” 83-84

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