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Harvard University *
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Subject
Information Systems
Date
Nov 24, 2024
Type
docx
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Uploaded by SuperHumanArtFalcon36
Remember, the following are important activities of any online business
Key considerations
in an online
business
include:
Inventory and warehouse management (depending on scale)
Customer service
Online marketing (including content and product marketing)
Order fulfillment
Systems administration and integration
Analytics (it is important to learn from data and use it to continually improve)
Actually selling things online
Critically discuss the importance of 1) organisational knowledge, 2)
knowledge transfer and 3 ) cross functional co-operation in order to
analyse and assess 4)ninnovation capability and 5) blockages.
Innovation Capability (SUCCESSES )
This is anything that that organization knows about, transfers
information about or collaborates to get
innovation
done
(in relation
to online retail )
It is any innovation ideas, action or partnerships that the company
does
It can lead to advancement in the area of online retail
of the
company
Could be new products sold online , could be the way to sell online ,
could be a change to ecommerce sites Or anything related to online
business activities
Anything that can happen to the organization’s online business
activities
that can help it advance, gain market shares or
gain profits
Innovation Blockage
(FAILURES )
-
This is the opposite of innovation
capability
-
This is where the company fails, makes mistakes, loses market shares,
angers customers,
losses to the competition, loses a partnership with
some other people or customers, does not know how to use
something properly
-
This is the result of mistakes that the company makes
-
This results In lack of innovation or a failure
-
When you make
mistakes, then you cannot succeed therefore, there is
innovation blockage
-
It is a sign that the company is doing something not right.
Organizational knowledge
-
Anything that the
company knows, learns of , does research and
development on
-
Anything that it finds out from market research, from customers,
from the competition, from employees, from social media, from
governments, or any other source of information
-
Anything that your company
knows about
,
from any source,
from
its
business environment
-
Either internally or externally
-
It is information that is provided
from any
stakeholder
of the
company
Knowledge transfer
-
Any knowledge that enters the company
-
Any in manner, it can be from the competition, from research and
development, from the market, from the consumers, from social
media, from the news, from investors, business investigations, and
from governments
-
Someone takes information and passes it on to your company
-
Either internally or externally
-
For example,
internally
your company can have an effective
communication system that helps spread knowledge
-
The focus on these examples is where the knowledge was
transferred from/how it was transferred
Cross functional cooperation
-
This is basically any
partnership/collaboration/team work or alliance
that a company has to do its business better
-
This could be an
internal or external collaboration
-
Internally it can happen between different departments
-
Externally it can happen with other companies /governments/even
competitors
Innovation Capability
Innovation Blockage
Organizational
knowledge
Knowledge transfer
Cross functional
cooperation
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Blue is horizontal
Red is vertical
Innovation Capability
This is always related to
SUCCESS WHEN YOU SEARCH
ON GOOGLE
Innovation
Blockage
THIS IS ALWAYS
RELATED TO
FAILTURE WHEN
YOU SEARCH ON
GOOGLE
Organizatio
nal
Knowledge
Here talk about what the
company
did
know
that lead
to innovation
What knowledge your
company
had and how that
helped it innovate
Find an example about your
company where there was
organizational knowledge
that lead to
innovation
capability
-
-
Here talk about
what the
company did
NOT know
, and
this lead to
problems for the
company
(innovation
blockage )
Back in April of
202
-
For example, your
company did research
and development
and
came up with a new
ecommerce product ? or
anything related to
online business activities
https://www.esquireme.com/
content/46190-coca-cola-
says-its-plastic-bottles-will-be-
biodegradable-by-2023
Earlier in 2023 , The
Mcdonald’s smartphone
application was unavailable to
be used by customers .
McDonald’s customers went
to Twitter to complain about
this issue and try to seek
information from other
application users .They
complained that the
application was not letting
them sign in or was
unresponsive .
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Mcdonald’s received
organizational knowledge
from users this issue.
In this way McDonald’s is
trying to achieve
innovation
capability
by addressing user
concerns and getting the
application running as fast as
possible
https://piunikaweb.com/2023
/07/11/mcdonalds-app-down-
not-working-or-wont-let-you-
sign-in-youre-not-alone-fix-in-
the-works/
Harvard ref
Knowledge
Transfer
The company alphabet
received
knowledge transfer
from a consumer group by the
name of BEUC, After this
group filed a complaint
against Google and its parent
company with the European
Commission and consumer
Microsoft
received
knowledge
transfer
from
Microsoft 363
users that these
cloud services
were down and
authorities .
The company now has to
implement stricter crypto
Advertising policies on its
social media sites .
This
prevents influencers from
being able to deceive
consumers on Google sites
Regarding Crypto investments
Following these laws and
regulations that protect
customers from deceptive
advertising regarding
cryptocurrency helps Google
to achieve
innovation
capability
and keeps humor
protection and ethical
advertising
unresponsive to
customers .
This issue
affected the
following
applications
Microsoft teams ,
SharePoint, and
outlook.
The famous
logging website
called Down
Detector noticed
that there was an
increase in the
number of
customers
complaining
about this issue .
others went to
reddit to
complain about
this issue.
This knowledge
transfer from
customers let
Microsoft to
realize that there
was
innovation
blockage
maintaining
effectively
functioning
Azure cashing
infrastructure
Cross
functional
Cooperation
(also means
partnership
)
Alibaba carried out
cross-
functional cooperation
with
many of its partners in order
to achieve
innovation
capability
in fighting fraud .
Alibaba created the
Alibaba
Original Designs Protection To
protect over 800 million
photos and 56,000 videos
from copyright infringements .
The company ultimately
ended up protecting 10,000
merchants on its websites
The company supported about
2000 investigations of
fraudulent behavior on its
website leading to the
conviction about 2700
criminals
https://www.alizila.com/aliba
ba-ipr-fight-fraud-
https://telecom.econ
omictimes.indiatime
s.com/news/lg-ends-
nexus-smartphone-
partnership-with-
google/51141644
LG has ended its
cross functional
cooperation
with the
organization google.
It has opted out of
the google nexus
mobile phone
program
This leads to
innovation blockage
in maintaining a
partnership with one
of the biggest and
largest IT companies
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counterfeits-intellectual-
property/
in the world and
reduces the
outreach of LG
https://telecom.econ
omictimes.indiatime
s.com/news/lg-ends-
nexus-smartphone-
partnership-with-
google/51141644
another example
about Toyota
Back in the year
2010 Toyota was
known for having
a very poor
website running
its online
business . It was
uninteresting for
customers to
look at , had poor
presentation,
And simply
stated facts
about the cars
the company was
selling
The company
website does
little to engage
with customers ,
And does little to
create
cross-
functional
cooperation
between
customers and
the brand name
Toyota
This results in
innovation
blockage
in
creating a
website that is
actually useful to
customers . The
website does
little to manage
customer queries
especially about
topics like
product recalls
Innovation Capability
Innovation Blockage
Organi
zationa
l
Knowl
edge
Amazon
has little
organizational knowledge
in
how to create a visual
shopping platform, the likes
of Instagram
The company started a new
visual shopping platform
called Spark, but had to shut
it down
As customers did not
seem
to use this application a lot
This lead to
innovation
blockage i
n being
competitive in the area of
visual online shopping
Knowle
dge
transfe
r
There was knowledge transfer from
the young customers of Mercedes
benz to the organization
The company was able to attract
In1985 , there was
lack of
knowledge transfer from the
fans of coca cola
to the
company regarding what
tastes they liked.
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some younger generations
to its
products because It has reduced
CO2 emissions
Therefore this achieves
innovation
capability
in
achieving profits,
improving environmental conditions
and bettering the brand image
https://media.daimler.com/marsMe
diaSite/en/instance/ko/Mercedes-
Benz-attracts-younger-customers-A-
success-story.xhtml?oid=16452452
The new recipe of coka cola
made customers angry and
outraged. Coca cola had to
discontinue this new product
This
results innovation
blockage
in satisfying their
consumers and wasting
money on the wrong recipe
https://www.businessinsider.
com/soda-brands-that-
failed-2016-3-24#new-coke-
3
Cross
functio
nal
cooper
ation
Netflix ha carried out
cross
functional cooperation
with the
company Samsung
This partnership allows there to be
special content on galaxy (Samsung
customers )
This leads to
innovation capability
for Netflix in fighting off some of
the ne w competition In the online
streaming industry
https://telecom.economicti
mes.indiatimes.com/news/lg
-ends-nexus-smartphone-
partnership-with-
google/51141644
LG has ended its
cross
functional cooperation
with
the organization google.
It has opted out of the
google nexus mobile phone
program
This leads to
innovation
blockage
in maintaining a
partnership with one of the
biggest and largest IT
companies in the world and
reduces the outreach of LG
https://telecom.economicti
mes.indiatimes.com/news/lg
-ends-nexus-smartphone-
partnership-with-
google/51141644