Kyle Jones Evaluating Tools for Improving the New Product Development Process

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Jan 9, 2024

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RUUNNING HEAD: Evaluating Tools for Improving the New Product Development Process Evaluating Tools for Improving the New Product Development Process Kyle Jones IT-515 Innovation in Information Technology Professor Syed Southern New Hampshire University June 4, 2023
Evaluating Tools for Improving the New Product Development Process 2 Developing a new product to bring to market is an expensive and arduous process that takes considerable time, money, and resources. There are tools available that can help facilitate decision-making when working through a project, the Stage-Gate Process, Quality Function Deployment, Design for Manufacturing, Failure Modes and Effects Analysis, and Computer- Aided Design/Engineering/Manufacturing. The Stage-Gate Process is a tool that involves having the team break the project up into stages that are separated by gates. At each gate, a decision must be made whether to continue with the project or to kill it, also known as a go/kill gate. Stage 1 involves scoping the project, stage 2 is research justification, stage 3 begins design, development, and testing, stage 4 is more testing along with validation of the project, ending with a launch at stage 5. The HYPERVSN holodeck project would be a great candidate for utilizing the Stage-Gate Process as it can easily be broken down into steps that fit the stages well. For example, stage 1 would be a discussion on the feasibility of adopting the HaptoClone project as the technology for integrating with the holodeck, then a discussion on further research to pass gate 2. Then onto further research on how to adapt the HaptoClone for use in the Holodeck customer experience project, and so on from there. The next possible tool for helping develop the Holodeck project is the Quality Function Deployment tool or QFD. The QFD is a matrix whose aim is to weigh the goals of the project against customer requirements. At the intersection of each goal and requirement, a weight is given to represent the strength of the relation of the customer requirements to that attribute, and below the matric, an importance is assigned for each requirement. The QFD is a possible tool to use for the Holodeck project only if the QFD is used from the beginning of the project. If used at
Evaluating Tools for Improving the New Product Development Process 3 the beginning, it would be more useful to help facilitate the decision on which technology to go with for the holodeck, rather than determining the technology’s fit with the project. The Design for Manufacturing tool defines manufacturing guidelines for a cheaper and more streamlined manufacturing process. When considering the manufacturing process at the beginning of the product design process, abundant costs can be saved from the onset. One example of a manufacturing guideline is documenting the allowable tolerance for a product. When knowing the goal tolerance for the manufacturing process ahead of time, time and money can be saved by meeting the tolerance goals starting with the prototype. It is possible that there will be some manufacturing involved adapting the HaptoClone to work with the Holodeck project, so it may have some merit to incorporate the Design for Manufacturing tool when planning out the design process, however, the other tools may hold more value to the project. Failure Modes and Effects Analysis or FMEA, is a design tool that puts risk at the forefront of the design process. Potential failures are identified and documented along with their likelihood of occurrence to obtain a risk factor for each potential failure identified by multiplying the severity of the risk by the likelihood of occurrence. Once a risk matrix has been created for the project, design features that address the risk in order of their risk factor are prioritized in order to address said risk. Designing in such a way can help reduce the likelihood or impact of a resulting failure because it was prioritized directly in the design process, rather than as a reactionary measure to a catastrophe. It is possible that the HaptoClone integration project may benefit from FMEA. However, similar to the Design for Manufacturing tool, it would likely benefit more had it been used at the beginning of the Holodeck project as a whole, rather than for the integration project. One example failure for the holodeck may be technical failures in
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Evaluating Tools for Improving the New Product Development Process 4 holographic displays. A possible operational contingency may be backup displays or maintenance on site. Computer-aided Design, Engineering, and Manufacturing (CAD, CAE, CAM) is a design process that leverages computing to aid in the design, engineering, and manufacturing process. Workers skilled at using CAD software are able to fully model products virtually to come up with design ideas and prototypes with exact measurements. Utilizing CAD and CAE would be a great benefit to the HaptoClone integration project as the HaptoClone will likely need to be adapted in order to be commercialized for the Holodeck project. Designers and engineers can design and test on computers to generate the most viable product before ever going to the manufacturing step.