HW4 solution
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Duke University *
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Course
620
Subject
Economics
Date
Jan 9, 2024
Type
Pages
21
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Exercise
14.4
Business
Application:
Brand
Names
and
Franchise
Fees:
Suppose
you
are
cur-
rently
operating
a
hamburger
restaurant
that
is
part
of
a
competitive
industry
in
your
city.
A:
Your
restaurant
is
identical
to
others
in
its
homothetic
production
technology
which
employs
labor
¢
and
capital
k
and
has
decreasing
returns
to
scale.
(a)
In
addition
to
paying
for
labor
and
capital
each
week,
each
restaurant
also
has
to
pay
recurring
weekly
fees
F
in
order
to
operate.
Illustrate
the
average
weekly
long
run
cost
curve
for
your
restaurant.
Answer:
This
is
illustrated
in
panel
(a)
of
Exercise
Graph
14.4
where
the
long
run
average
cost
curve
for
your
restaurant
is
U-shaped
because
of
the
combination
of
a
recurring
fixed
cost
and
decreasing
returns
to
scale
in
production.
fl
(Q)
Exercise
Graph
14.4
:
MacWendy’s
Franchise
Deal
(b)
On
a
separate
graph,
illustrate
the
weekly
demand
curve
for
hamburgers
in
your
city
as
well
as
the
short
run
industry
supply
curve
assuming
that
the
industry
is
in
long
run
equilibrium.
How
many
hamburgers
do
you
sell
each
week?
Answer:
This
is
illustrated
in
panel
(b)
where
the
market
supply
curve
SM
is
simply
all
short
run
restaurant
supply
curves
added
together.
This
has
to
intersect
demand
at
p*
which
lies
at
the
lowest
point
of
the
AC
curve
in
panel
(a).
It
is
only
at
that
price
that
long
run
profits
for
restaurants
are
zero
and
thus
no
incentives
for
entering
or
exiting
the
industry
exist.
At
this
price,
you
will
sell
hamburgers
so
long
as
p*
is
greater
than
long
run
average
cost
—
and
we
know
that
MC
crosses
the
AC
curve
at
its
low-
est
point.
Thus,
you
will
produce
x*
as
indicated
in
panel
(a)
of
Exercise
Graph
14.4.
(c)
As
you
are
happily
producing
burgers
in
this
long
run
equilibrium,
a
rep-
resentative
from
the
national
MacWendy's
chain
comes
to
your
restaurant
and
asks
you
to
convert
your
restaurant
to
a
MacWendy'’s.
It
turns
out,
this
would
require
no
effort
on
your
part
—
you
would
simply
have
to
al-
low
the
MacWendy's
company
to
install
a
MacWendy'’s
sign,
change
some
of the
furniture
and
provide
your
employees
with
new
uniforms
—
all
of
which
the
MacWendy's
parent
company
is
happy
to
pay
for.
MacWendy's
would,
however,
charge
you
a
weekly
franchise
fee
of
G
for
the
privilege
of
being
the
only
MacWendy's
restaurant
in
town.
When
you
wonder
why
you
would
agree
to
this,
the
MacWendy's
representative
pulls
out
his
marketing
research
that
convincingly
documents
that
consumers
are
willing
to
pay
$y
more
per
hamburger
when
it
carries
the
MacWendy'’s
brand
name.
If
you
accept
this
deal,
will
the
market
price
for
hamburgers
in
your
city
change?
Answer:
The
market
price
for
hamburgers
in
your
city
would
remain
un-
changed
at
p*
since
the
industry
is
competitive
and
thus
a
single
firm’s
actions
cannot
change
prices.
However,
the
price
you
can
charge
for
a
MacWendy’s
hamburger
will
be
p*
+
y.
(d)
On
your
average
cost
curve
graph,
illustrate
how
many
hamburgers
you
would
produce
if
you
accepted
the
MacWendy's
deal.
Answer:
You
would
produce
where
p*
+ y
intersects
your
marginal
cost
curve.
In
the
long
run,
we
would
use
the
long
run
marginal
cost
curve
which
is
illustrated
in
panel
(a)
of
Exercise
Graph
14.4.
Output
at
your
restaurant
would
then
increase
from
x*
to
x'.
(If
capital
is
fixed
in
the
short
run,
your
initial
increase
in
output
would
be
less
since
the
short
run
MC
curve
is
steeper
—
and
you
would
fully
adjust
to
x’
only
once
you
can
adjust
your
level
of
capital.)
(e)
Next,
for
a
given
y,
illustrate
the
largest
that
G
could
be
in
order
for
you
to
accept
the
MacWendy's
deal.
Answer:
This
is
done
in
panel
(c)
of
Exercise
Graph
14.4
where
the
long
run
average
and
marginal
cost
curves
are
drawn
once
again.
We
know
that
you
will
be
able
to
sell
your
MacWendy’s
hamburgers
at
the
price
p*+y,
and
we
know
you
will
sell
x’.
That
makes
your
revenue
equal
to
the
box
(p*
+
y)x'.
We
also
know
you
will
incur
average
costs
AC'
—
or
total
long
run
costs
AC’
times
x’,
the
smaller
rectangular
box.
The
difference
between
these
two
boxes
(a+
b+
c)
is
the
long
run
profit
that
you
can
make
(per
time
period)
from
being
a
MacWendy'’s
not
counting
the
franchise
fee
G.
Thus,
a
+
b
+
c is
the
most
you
would
be
willing
to
pay
per
time
period
for
the
franchise
fee.
(f)
If
you
accept
the
deal,
will
you end
up
hiring
more
or
fewer workers?
Will
you
hire
more
or
less
capital?
Answer:
Since
neither
the
wage
nor
the
rental
rate
has
changed,
and
since
the
production
technology
is
homothetic,
we
know
your
labor
to
capital
ratio
will
not
change
as
you
produce
more
output
(because
all
cost
mini-
mizing
input
bundles
lie
on
the
same
ray
from
the
origin
in
the
isoquant
graph).
We
know
from
what
we
did
above
that
you
will
produce
more
—
thus
you
will
hire
more
labor
and
more
capital.
(8)
Does
your
decision
on
how
many
workers
and
capital
to
hire
under
the
MacWendy's
deal
depend
on
the
size
of
the
franchise
fee
G?
Answer:
No
—
once
you
accept
the
Wendy’s
deal,
it
is
a
fixed
cost
that
has
no
impact
on
the
MC
curve.
It
therefore
has
no
impact
on
how
much
you
will
produce
—
and
thus
no
impact
on
how
many
workers
and
capital
you
hire.
(h)
Suppose
that
you
accepted
the
MacWendy's
deal and,
because
of
the
in-
creased
sales
of
hamburgers
at
your
restaurant,
one
hamburger
restaurant
in
the
city
closes
down.
Assuming
that
the
total
number
of
hamburgers
consumed
remains
the
same,
can
you
speculate
whether
total
employment
(of
labor)
in
the
hamburger
industry
went
up
or
down
in
the
city?
(Hint:
Think
about
the
fact that
all
restaurants
operate
under
the
same
decreas-
ing
returns
to
scale
technology.)
Answer:
If
my
increased
production
drove
one
restaurant
out
of
busi-
ness
and
the
overall
number
of
hamburgers
sold
in
the
city
remains
un-
changed,
it
must
mean
that
production
by
the
other
restaurant
that
was
driven
out
of
business
went
down
by
x*
while
your
production
went
from
x*
to
2x*.
With
decreasing
returns
to
scale,
however,
the
other
restaurant
needed
to
use
less
labor
and
capital
to
produce
x*
than
you
need
to
use
to
increase
your
output
from
x*
to
2x*.
Thus,
overall
employment
in
the
restaurant
sector
of
the
city
increases.
B:
Suppose
all
restaurants
in
the
industry
use
the
same
technology
that
has
a
long
run
cost
function
C(w,r,
x)
=
0.028486(w"°
r%°x'-2%)
which,
as
a
function
of
wage
w
and
rental
rate
r,
gives
the
weekly
cost
of
producing
x
hamburgers.!
(a)
Suppose
that
each
hamburger
restaurant
has
to
pay
a
recurring
weekly
fee
of
$4,320
to
operate
in
the
city
in
which
you
are
located
and
that
w
=
15
and
r
=
20.
If
the
restaurant
industry
is
in
long
run
equilibrium
in
your
city,
how
many
hamburgers
does
each
restaurant
sell
each
week?
Answer:
If
the
industry
is
in
long
run
equilibrium,
each
restaurant
makes
zero
long
run
profit
and
thus
operates
at
the
lowest
point
of
its
AC
curve.
Given
w
=
15
and
r
=
20,
the
average
cost
function
is
4320
AC(x)
=
=0.4934x%%
+
—
(14.4.1)
0.028486(15°°20°°
x1-2%)
s
4320
X
X
The
lowest
point
of
this
AC
curve
occurs
where
the
derivative
with
respect
to
x
is
zero
—
i.e.
where
dAC(x)
_
0.12335
4320
—0
dx
-
x0.75
x2
-
IFor
those
who
find
unending
amusement
in
proving
such
things,
you
can
check
that
this
cost
function
arises
from
the
Cobb-Douglas
production
function
f(#,
k)
=
30£%-4
k04,
(14.4.i1)
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Solving
this
for
x,
we
get
x =
4320.
Thus,
each
restaurant
sells
4,320
ham-
burgers
per
week.
(b)
At
what
price
do
hamburgers
sell
in
your
city?
Answer:
Plugging
4,320
into
the
AC
function
in
equation
(14.4.i),
this
gives
us
the
lowest
point
of
the
AC
curve
on
the
vertical
axis
—
which
is
also
equal
to
the
long
run
equilibrium
price.
That
priceis
p
=5.
(c)
Suppose
that
the
weekly
demand
for
hamburgers
in
your
city
is
x(p)
=
100,040
—
1000p.
How
many
hamburger
restaurants
are
there
in
the city?
Answer:
At
a
price
of
$5
per
hamburger,
the
total
demand
will
be
x
=
100,040
—1000(5)
=
95,040
hamburgers
per
week.
With
each
hamburger
restaurant
producing
4,320
per
week,
this
implies
that
the
number
of
such
restaurants
in
the
city
is
95040/4320
=
22.
(d)
Now
consider
the
MacWendy's
offer
described
in
A(c)
of
this
exercise.
In
particular,
suppose
that
the
franchise
fee
required
by
MacWendy'’s
is
G
=
5,000
and
that
consumers
are
willing
to
pay
94
cents
more
per
hamburger
when
it
carries
the
MacWendy'’s
brand
name.
How
many
hamburgers
would
you end
up
producing
if
you
accept
MacWendy's
deal?
Answer:
Since
you
would
be
able
to
sell
your
MacWendy’s
hamburgers
for
$5.94
instead
of
$5,
we
need
to
determine
how
many
you
would
pro-
duce
from
your
long
run
marginal
cost
curve.
Given
the
cost
function
C(w,
r,x)
=
0.028486(w’°
r%°x'2%)
that
becomes
C(x)
=
0.493392x'?°>
when
evaluated
at
the
input
prices
w
=
15
and
r
=
20,
this
is
0C(x)
MC(x)
=
=0.61674x%%.
(14.4.iii)
(Note
that the
fixed
cost
is
irrelevant
for
the
marginal
cost
curve
which
is
why
we
did
not
need
to
include
it
in
the
C(x)
function
we
differentiated.)
You
will
produce
until
price
is
equal
to
marginal
cost
—
i.e.
until
p
=
5.94
=
0.61674x%%°.
Solving
this
for
x,
we
get
that
you
will
produce
x
=
8,605
hamburgers
per
week.
(e)
Will
you
accept
the
MacWendy's
deal?
Answer:
Yes,
you
will
—
because
your
long
run
profit
is
now
positive.
We
just
determined
that
you
will
sell
8,605
hamburgers
per
week
at
a
price
of
$5.94
—
which
gives
you
total
revenue
of
about
$51,114.
Your
weekly
cost
is
given
by
the
cost
function
that
includes
the
fixed
cost
and
franchise
fee:
C
=0.493392(8605'
%)
+
4320
+
5000
=
50,211.
(14.4.iv)
Subtracting
costs
from
revenues,
we
get
a
long
run
profit
of
$903
per
week.
(f)
Assuming
that
the
total
number
of
hamburgers
sold
in
your
city
will
re-
main
roughly
the
same,
would
the
number
of
hamburger
restaurants
in
the
city
change
as
a
result
of
you
accepting
the
deal?
Answer:
Since
you
are
selling
roughly
twice
as
many
hamburgers
(8,605
versus
4,320)
as
a
MacWendy’s
hamburger
restaurant,
you
will
in
effect
drive
one
restaurant
out
of
the
market. The
total
number
of
hamburger
restaurants
therefore
falls
to
21
—
20
of
the
general
kind
and
1
MacWendy’s.
(g)
What
is
the
most
that
the
MacWendy's
representative
could
have
charged
you
for
you
to
have
been
willing
to
accept
the
deal?
Answer:
Since
you
are
making
$903
in
weekly
profit
when
you
are
paying
a
$5,000
weekly
franchise
fee,
the
most
that
the
MacWendy’s
representative
could
have
charged
is
$5,903
per
week.
(h)
Suppose
the
average
employee
works
for
36
hours
per
week.
Can
you
use
Shephard’s
Lemma
to
determine
how
many
employees
you
hire
if
you
ac-
cept
the
deal?
Does
this
depend
on
how
high
a
franchise
fee
you
are
paying?
Answer:
Applying
Shephard’s
Lemma
to
the
function
C(w,
r,
x)
=
0.028486(w°-°
r%°x!-2%),
we
get
the
conditional
labor
demand
function
0.5,1.25
e(w,r,x)
=
20D
0.014243('—5—).
(14.4.v)
w
w05
After
becoming
a
MacWendy’s,
you
are
producing
8,605
hamburgers
per
week.
Plugging
in
x
=
8605
and
the
input
prices
w
=
15
and
r
=
20,
we
therefore
get
that
you
will
hire
20058605125
1505
=
0.014243(
)
~
1,363
(14.4.vi)
hours
of
labor.
With
the
average
employee
working
36
hours
per
week,
this
implies
37.86
workers.
Note
that
the
franchise
fee
is
irrelevant
to
this
because
it
is
a
fixed
cost
—
as
long
as
you
accept
it,
you
will
hire
about
38
workers.
(i)
How
does
this
compare
to
the
number
of
employees
hired
by
the
competing
non-MacWendy's
hamburger
restaurants?
In
light
of
your
answer
to
(f),
will
overall
employment
in
the
hamburger
industry
increase
or
decrease
in
your
city
as
a
result
of
you
becoming
a
MacWendy's
restaurant?
Answer:
Your
competitors
face
the
same
input
prices
w
=
15
and
r
=
20
but
produce
only
4,320
hamburgers
per
week.
Plugging
these
values
into
equation
(14.4.v),
we
get
20&54320125
1
50.5
{=
0.014243(
)
=576
(14.4.vii)
hours
of
labor
per
week.
At
an
average
work
week
of
36
hours,
this
im-
plies
16
workers
per
week.
Given
that the
number
of
restaurants
will
decrease
by
1
as
a
result
of
you
becoming
a
MacWendy’s,
the
city will
lose
16
hamburger
restaurant
jobs
—
but
it
will
gain
about
22
jobs
in
your
MacWendy’s
(since
you
employed
16
workers
before
becoming
a
MacWendy’s
and
about
38
afterwards).
Thus,
there
is
a
net
increase
of
6
hamburger
restaurant
jobs
in
the
city
as
a
result
of
you
becoming
a
MacWendy’s
restaurant.
Exercise
14.6
Business
and
Policy
Application:
Capital
Gains
Taxes:
Taxes
on
capital
gains
are
applied
to
income
earned
on
investments
that
return
a
profit
or
“capital
gain”
and
not
on
income
derived
from
labor.
To
the
extent
that
such
capital
gains
taxes
are
taxes
on
the
return
on
capital,
they
will
impact
the
rental
rate
of
capital
in
ways
we
will
explore
more
fully
in
a
later
chapter.
For
now,
we
will
simply
investigate
the
impact
of
a
capital-gains-tax-induced
increase
in
the
rental
price
of
capital
on
firms
within
an
industry.
A:
Suppose
you
are
running
a
gas
station
in
a
competitive
market
where
all
firms
are
identical.
You
employ
weekly
labor
¢
and
capital
k
using
a
homothetic
de-
creasing
returns
to
scale
production
function,
and
you
incur
a
weekly
fixed
cost
of
F.
(@)
Begin
with
your
firm’s
long
run
weekly
average
cost
curve
and
relate
it
to
the
weekly
demand
curve
for
gasoline
in
your
city
as
well
as
the
short
run
weekly
aggregate
supply
curve
assuming
the
industry
is
in
long
run
equi-
librium.
Indicate
by
x*
how
much
weekly
gasoline
you
sell,
by
p*
the
price
at
which
you
sell
it,
and
by
X*
the
total
number
of
gallons
of
gasoline
sold
in
the
city
per
week.
Answer:
This
is
illustrated
in
Exercise
Graph
14.6
where
the
long
run
av-
erage
cost
curve
for
a
gasoline
station
in
panel
(a)
is
U-shaped
given
the
fixed
cost.
The
market
demand
and
supply
curves
must
intersect
at
a
price
that
causes
gasoline
stations
to
make
zero
long
run
profit
—
which
occurs
at
the
lowest
point
of
the
AC
curve.
This
is
indicated
by
the
out-
put
price
p*
and
results
in
each
firm
producing
x*
in
panel
(a)
(because
the
marginal
cost
curve
crosses
AC
at
its
lowest
point)
and
in
the
industry
producing
X*
in
panel
(b).
Exercise
Graph
14.6:
A
tax-induced
increase
in
the
rental
rate
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(b)
Now
suppose
that
an
increase
in
the
capital
gains
tax
raises
the
rental
rate
on
capital
k
(which
is
fixed
for
each
gas
station
in
the
short
run).
Does
anything
change
in
the
short
run?
Answer:
Since
capital
is
fixed
in
the
short
run
and
the
expense
on
capital
is
not
a
short
run
cost,
it
does
not
impact
short
run
marginal
cost
curves
and
thus
does
not
impact
the
market
supply
curve
S¥.
Thus
neither
the
short
run
supply
curve
nor
the
demand
curve
change
—
implying
p*
re-
mains
unchanged,
as
do
x*
and
X*.
(c)
What
happens
to
x*,
p*
and
X*
in
the
long
run?
Explain
how
this
emerges
from
your
graph.
Answer:
Because
of
the
increased
rental
rate,
the
AC
curve
will
shift
up
and
firms
would
make
negative
long
run
profits
if
they
all
continued
to
behave
as
before.
Some
firms
will
exit
in
the
long
run,
which
causes
the
supply
curve
SM
to
shift
to
the
left.
That
leftward
shift
raises
output
price
until
the
price
reaches
the
new
point
of
the
new
average
cost
curve.
Thus,
we
know
price
will
increase
—
which
implies
that
output
in
the
indus-
try
as
a
whole
will
fall.
Whether
x*
—
each
gasoline
station’s
output
—
increases
or
decreases
depends
on
whether
the
lowest
point
of
the
new
AC
curve
lies
to
the
right
or
left
of
x*.
Without
knowing
more
about
the
underlying
technology
of
the
firm,
we
can’t
be
sure.
(d)
Is
it
possible
for
you
to
tell
whether
you
will
hire
more
or
fewer
workers
as
a
result
of
the
capital
gains
tax-induced
increase
in
the
rental
rate?
To
the
extent
that
it
is
not
possible,
what
information
could
help
clarify
this?
Answer:
We
can
be
sure
that,
for
any
given
output
level,
each
gasoline
sta-
tion
will
shift
away
from
capital
and
toward
labor.
(Put
differently,
within
the
isoquant
graph,
the
cost
minimizing
input
bundles
will
lie
on
a
shal-
lower
ray
(assuming
k
is
on
the
vertical
axis)
from
the
origin
—
with
a
higher
labor
to
capital
ratio
regardless
of
how
much
the
gasoline
station
sells.)
We
cannot,
however,
be
sure
whether
the
lowest
point
of
the
AC
curve
shifts
to
the
right
or
left
—
and
thus
we
cannot
be
sure
whether
output
in
each
gasoline
station
will
increase
or
decrease
in
the
new
equi-
librium.
Even
if
it
decreases,
the
fact
that
we
are
switching
to
a
higher
labor
to
capital
ratio
may
imply
that
the
gasoline
stations
will
hire
more
workers
as
they
hire
less
capital
—
and
the
possibility
that
the
lowest
point
of
the
AC
curve
could
lie
to
the
right
of x*
only
reinforces
this
possibility.
It
is
more
likely
that
the
increase
in
the
rental
rate
will
cause
an
increase
in
the
equilibrium
number
of
workers
in
each
gasoline
station
if
capital
and
labor
are
relatively
substitutable
because,
as
we
showed
in
chapter
13,
it
is
then
more
likely
that
the
cross-price
labor
demand
curve
(with
respect
to
the
rental
rate)
is
upward
sloping
even
without
an
equilibrium
increase
in
output
price.
(e)
Is
it
possible
for
you
to
be
able
to
tell
whether
the
number
of
gasoline
sta-
tions
in
the
city
increases
or
decreases
as
a
result
of
the
increase
in
the
rental
rate?
What
factors
might
your
answer
depend
on?
Answer:
Suppose
the
gasoline
sold
in
the
city
decreases
by
x%
and
the
gasoline
sold by
each
firm
decreases
by
y%.
Then
if
x
=
y,
the
number
of
gasoline
stations
remains
constant.
If
x
<
y,
however,
the
number
of
gasoline
stations
increases
and
if
x
>
y,
the
number
of
gasoline
stations
falls.
Since
we
cannot
be
sure
how
x
and
y
are
related
to
one
another
from
what
is
given
in
the
exercise,
we
cannot
be
sure
whether
the
total
number
of
gasoline
stations
increases
or
decreases.
It
depends
on
how
the
lowest
point
of
AC
curves
shifts
and
by
how
much.
(f)
Can
you
tell
whether
employment
of
labor
in
gasoline
stations
increases
or
decreases?
What
about
employment
of
capital?
Answer:
It
is
not
possible
to
tell
from
the
information
here
whether
la-
bor
employment
in
gasoline
stations
will
increase
or
decrease.
The
fact
that
gas
stations
will
substitute
toward
labor
for
any
output
level
implies
it
is
possible
that
labor
employment
will
increase
if
overall
sales
of
gaso-
line
do
not
fall
sufficiently
to
offset
this.
It
is,
however,
possible
to
predict
that
less
capital
will
be
employed
in
the
gasoline
stations
sector.
This
is
because
we
know
that
overall
output
in
the
industry
declines
(because
of
the
higher
output
price)
and
that
firms
will
substitute
away
from
capital
for
any
output
level.
B:
Suppose
that
your
production
function
is
given
by
f(¢,k)
=
30£%4k%4,
F
=
1080
and
the
weekly
city-wide
demand
for
gallons
of
gasoline
is
x(p)
=
100,040
1,000p.
Furthermore,
suppose
that
the
wage
is
w
=
15
and
the
current
rental
rate
is
32.1568.
Gasoline
prices
are
typically
in
terms
of
tenths
of
cents
—
so
express
your
answer
accordingly.
(a)
Suppose
the
industry
is
in
long
run
equilibrium
in
the
absence
of
capital
gains
taxes.
Assuming
that
you
can
hire
fractions
of
hours
of
capital
and
produce
fractions
of
gallons
of
gasoline,
how
much
gasoline
will
you
pro-
duce
and
at
what
price do
you
sell
your
gasoline?
(Use
the
cost
function
derived
for
Cobb-Douglas
technologies
given
in
equation
(13.45)
in
exer-
cise
13.5
(and
remember
to
add
the
fixed
cost).)
Answer:
The
cost
function
for
a
Cobb-Douglas
production
process
f
(¢,
k)
ACKF
is
Cw,r,x)=(a+p)
warpx
1/(a+fi)
-
(14.6.1)
Aa®pBh
Evaluating
thisat
@
=
f
=
0.4,
A=
30,
w
=15
and
r
=
32.1568,
and
adding
the
fixed
cost
of
$1,080,
this
gives
us
C(x)
=0.62562x%°
+1080.
(14.6.ii)
From
this,
we
can
derive
the
AC
function
1
AC(x)
=
0.62562x%-%°
+
?.
(14.6.iii)
To
determine
where
this
reaches
its
lowest
point (and
where
long run
profit
is
thus
zero),
we
set
the
derivative
with
respect
to
x
to
zero,
dAC(x)
0.156405
1080
dx
x075
x2
and
then
solve
for
x.
This
gives
us
a
weekly
output
of
x
=
1,178.524
gal-
lons
of
gasoline.
Evaluating
AC(x)
at
this
output
level,
we
get
a
long
run
equilibrium
price
of
$4.582
per gallon.
0,
(14.6.iv)
(b)
How
many
gasoline
stations
are
there
in
your
city?
Answer:
To
determine
the
total
weekly
gasoline
demand
in
the
city
when
p
=
4.582,
we
evaluate
the
demand
function
x(p)
=
100,040
-
1,000p
at
p
=
4.582
to
get
x =
95,458.
With
each
gas
station
producing
1,178.524
gallons,
this
implies
a
total
number
of
gas
stations
of
95,458/1178.524
=
81.
(c)
Now
suppose
the
government’s
capital
gains
tax
increases
the
rental
rate
of
capital
by
24.39%
to
$40.
How
will
your
sales
of
gasoline
be
affected
in
the
new
long
run
equilibrium?
Answer:
Evaluating
the
cost
function
in
equation
(14.6.i))
at
a
=
f
=
0.4,
A
=30,
w=15and
r
=
40,
and
adding
the
fixed
cost
of
$1,080,
we
get
C(x)
=
0.6977554x
%
+1080.
(14.6.v)
This
gives
us
an
average
cost
function
of
1080
AC(x)
=
0.6977554x%°
+
—
(14.6.vi)
whose
first
derivative
set
is
dAC(x)
0.17443885
1080
B
=
(14.6.vii)
dx
05
x2
Setting
this
to
zero
and
solving
for
x,
we
then
get
weekly
sales
of
x
=
1,080
gallons
of
gasoline,
down
from
the
previous
1,178.524.
(d)
What
is
the
new
price
of
gasoline?
Answer:
Evaluating
the
AC(x)
function
at
x
=
1080,
we
get
a
long
run
equilibrium
price
of
$5
per
gallon.
(e)
Will
you
change
the
number
of
workers
you
hire?
How
about
the
hours
of
capital
you
rent?
Answer:
We
can
either
derive
the
conditional
labor
and
capital
demands
by
using
Shephard’s
Lemma
and
evaluating
the
demands
at
the
output
level,
or
we
can
use
the
unconditional
labor
and
capital
demand
func-
tions
derived
from
profit
maximization.
Either
way,
you
should
get
that
the
quantity
of
labor
hired
remains
constant
at
144
worker
hours,
but
the
quantity
of
capital
employed
falls
from
67.17
units
to
54
units.
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(f)
Will
there
be
more
or
fewer
gasoline
stations
in
the
city?
How
is
your
answer
consistent
with
the
change
in
the
total
sales
of
gasoline
in
the
city?
Answer:
At
the
new
price
of
$5
per
gallon,
the
total
amount
of
gasoline
demanded
in
the
city
is
x
=
100,040
—1,000(5)
=
95,040
—
down
from
the
initial
95,458.
With
each
gas
station
producing
1,080
gallons
per
week,
this
implies
that
the
total
number
of
gas
stations
is
95040/1080=88
—
up
from
the
initial
81
gas
stations.
Thus,
7
new
gas
stations
enter
the
market,
but
each
gas
station
produces
sufficiently
less
such
that
the
total
amount
of
gasoline
sold
in
the
city
declines.
(g)
What
happens
to
total
employment
at
gasoline
stations
as
a
result
of
the
capital
gains
tax?
Explain
intuitively
how
this
can
happen.
Do
you
think
this
is
a
general
result
or
one
specific
to
the
set-up
of
this
problem?
Answer:
Initially
we
had
81
gasoline
stations,
each
employing
144
worker
hours.
In
the
new
equilibrium,
we
have
88
gasoline
stations
—
each
also
employing
144
worker
hours.
Thus,
the
new
equilibrium
has
1,008
more
labor
hours
employed
in
gasoline
stations
as
a
result
of
the
capital
gains
tax.
This
occurs
because
each
gasoline
station,
while
employing
the
same
number
of
workers
as
before,
is
now
selling
less
gasoline
and
hiring
less
capital.
Thus,
the
labor
to
capital
ratio
in
each
gasoline
station
has
in-
creased
—
as
we
would
expect
when
firms
substitute
from
the
more
ex-
pensive
capital
toward
labor
for
any
given
output
level.
While
the
indus-
try
as
a
whole
is
selling
slightly
less
gasoline
at
the
new
higher
price,
it
is
producing
that
gasoline
using
this
higher
labor
to
capital
ratio
—
result-
ing
in
an
increase
in
employment.
(h)
Which
of
your
conclusions
do
you
think
is
qualitatively
independent
of
the
production
function
used
(so
long
as
it is
decreasing
returns
to
scale),
and
which
do
you
think
is
not?
Answer:
Since
average
costs
increase,
the
conclusion
that
price
will
in-
crease
is
independent
of
the
production
function
employed
in
the
anal-
ysis.
This
also
implies
that
the
conclusion
that
the
industry
will
reduce
output
is
independent
of
the
production
function.
Because
each
firm
will
substitute
away
from
the
more
expensive
capital
and
toward
labor
for
any
given
output
level,
we
know
that
it
must
be
the
case
that
the
labor
to
cap-
ital
ratio
increases
for
each
firm.
However,
the
lowest
point
of
the
aver-
age
cost
curve
could
in
principle
shift
to
the
left
—
causing
each
firm
to
produce
more
rather
than
less,
which
further
implies
that
the
number
of
gasoline
stations
might
decrease
(rather
than
increase).
If
production
in
each
firm
were
to
increase,
it
is
in
principle
possible
for
capital
to
also
in-
crease
(rather
than
decrease
as
we
calculated)
even
though
the
labor
to
capital
ratio
increases.
Similarly,
the
amount
of
labor
used
by
each
gaso-
line
station
might
increase
or
decrease
—
depending
not
only
on
whether
overall
output
by
each
station
increases
but
also
on
the
relative
substi-
tutability
of
capital
and
labor
in
production.
(Even
if
output
decreases
at
each
gas
station,
labor
might
also
decrease
if
capital
and
labor
are
rela-
tively
complementary
in
production).
Exercise
15.2
Business
Application:
Disneyland
Pricing
Revisited:
In
end-of-chapter
exercise
10.10,
we
investigated
different
ways
that
you
can
price
the
use
of
amusement
park
rides
in
a
place
like
Disneyland. We
now
return
to
this
example.
Assume
throughout
that
consumers
are
never
at
a
corner
solution.
v
=
.
-
a
e
.-
A:
Suppose
again
that
you
own
an
amusement
park
and
assume
that
you
have
the
only
such
amusement
park
in
the
area
—
i.e.
suppose
that
you
face
no
com-
petition.
You
have
calculated
your
cost
curves
for
operating
the
park,
and
it
turns
out
that
your
marginal
cost
curve
is
upward
sloping
throughout.
You
have
also
estimated
the
downward
sloping
(uncompensated)
demand
curve
for
your
amusement
park
rides,
and
you
have
concluded
that
consumer
tastes
appear
to
be
identical
for
all
consumers
and
quasilinear
in
amusement
park
rides.
(@)
Illustrate
the
price
you
would
charge
per
ride
if
your
aim
was
to
maximize
the
overall
surplus
that
your park
provides
to
society.
Answer:
This
is
illustrated
in
panel
(a)
of
Exercise
Graph
15.2
where
de-
mand
intersects
the
MC
curve
at
output
x*
and
price
p*.
The
price
p*
maximizes
the
total
surplus
—
because,
for
all
quantities
below
x*,
the
marginal
benefit
(measured
by
the
MW
TP
curve)
exceeds
the
marginal
cost
of
production.
(The
demand
curve
is
equal
to
the
MW
TP
curve
be-
cause
of
the
quasilinearity
of
rides
in
consumer
tastes.)
MC
b
)
(=Mw7e)
‘
(*MwTP)
vides
x¥*
rioles
x
»
Exercise
Graph
15.2:
Amusement
Park
Rides
(b)
Now
imagine
that
you
were
not
concerned
about
social
surplus
and
only
about
your
own
profit.
Illustrate
in
your
graph
a
price
that
is
slightly
higher
than
the
one
you
indicated
in
part
(a).
Would
your
profit
at
that
higher
price
be
greater
or
less
than
it
was
in
part
(a)?
Answer:
This
is
illustrated
in
panel
(a)
using
the
price
p.
At
the
original
price
p*,
profit
is
equal
to
(d
+
e).
At
the
new
price
p,
profit
is
equal
to
(b+d).
Since
b
is
greater
than
e,
profit
is
higher
at
the
higher
price.
This
is
because,
while
you
give
up
some
profit
from
not
producing
as
much,
you
more
than
make
up
for
it
by
being
able
to
sell
what
you
do
produce
at
a
higher
price.
(c)
True
or
False:
In
the
absence
of
competition,
you
do
not
have
an
incentive
to
price
amusement
park
rides
in
a
way
that
maximizes
social
surplus.
Answer:
This
is
true
(as
already
illustrated
above).
Note
that
social
surplus
falls
from
(a+
b+
c+d
+
e)
under
p*
to
(a+
b+
d)
under
p.
Thus, while
profit
increases,
social
surplus
falls
because
consumers
lose
more
than
the
increase
in
profit.
(d)
Next,
suppose
that
you
decide
to
charge
the
per-ride
price
you
determined
in
part
(a)
but,
in
addition,
you
want
to
charge
an
entrance
fee
into
the
park.
Thus,
your
customers
will
now
pay
that
fee
to
get
into
the
park
—
and
then
they
will
pay
the
per-ride
price
for
every
ride
they
take.
What
is
the
most
that
you
could
collect
in
entrance
fees
without
affecting
the
number
of
rides
consumed?
Answer:
This
is
illustrated
in
panel
(b)
of
Exercise
Graph
15.2.
At
price
p*,
consumers
get
a
total
consumer
surplus
of
area
f.
That
is
the
most
they
would
be
willing
to
pay
to
enter
the
park
and
face
a
price
per
ride
of
p*.
You
could
therefore
charge
a
per-consumer
entrance
fee
of
area
f
divided
by
the
number
of
consumers.
(e)
Will
the
customers
that
come
to
your
park
change
their
decision
on
how
many
rides
they
take?
In
what
sense
is
the
concept
of
“sunk
cost”
relevant
here?
Answer:
No,
once
they
pay
the
fee,
they
will
continue
to
consume
as
many
rides
as
before.
In
essence,
once
they
pay
the
entrance
fee,
that
fee
is
a
sunk
cost
—
and
it
does
not
affect
decisions
in
the
park.
(This
is
technically
true
in
this
example
only
because
of
the
quasilinearity
of
rides
in
consumer
tastes.
If
rides
were
not
quasilinear,
then
the
entrance
fee
would
alter
the
income
available
for
consumption
of
rides
and
other
goods
—
which
would
produce
an
income
effect
in
addition
to
the
substi-
tution
effect.
But,
since
rides
are
quasilinear,
there
is
no
income
effect.)
(f)
Suppose
you
collect
the
amount
in
entrance
fees
that
you derived
in
part
(d).
Indicate
in
your
graph
the
size
of
consumer
surplus
and
profit
assum-
ing
you
face
no
fixed
costs
for
running
the
park?
Answer:
By
charging
the
maximum
entrance
fee
derived
in
(d),
you
are
in
essence
taking
all
the
consumer
surplus.
Thus,
in
addition
to
earning
the
profit
g
from
selling
rides
in
the
park,
you
are
also
earning
the
revenue
f
from
the
entrance
fees
—
causing
your
total
profit
(in
the
absence
of
fixed
costs)
to
be
the
area
(f
+
g).
(8)
Ifyou
do
face
a
recurring
fixed
cost
FC,
how
does
your
answer
change?
Answer:
If
you
face
recurring
fixed
costs
FC,
your
(long
run)
profit
will
be
(f+g-FQC).
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(h)
True
or
False:
The
ability
to
charge
an
entrance
fee
in
addition
to
per-ride
prices
restores
efficiency
that
would
be
lost
if
you
could
only
charge
a
per-
ride
price.
Answer:
This
is
true
—
total
surplus
will
now
be
back
to
what
it
was
in
panel
(a)
of
the
Graph
when
price
p*
was
charged
—
except
that the
con-
sumer
surplus
appears
as
profit
instead
of
consumer
surplus.
(i)
In
the
presence
of
fixed
costs,
might
it
be
possible
that
you
would
shut
down
your
park
if
you
could
not
charge
an
entrance
fee
but
you
keep
it
open
if
you
do?
Answer:
Yes.
Suppose
that
recurring
fixed costs
were
greater
than
the
area
g
in
panel
(b)
of
the
graph.
Then
youwould
earn
profitif
you
could
charge
an
entrance
fee
and
possibly
not
if
you
cannot
charge
an
entrance
fee.
(We
don’t
know
yet
until
we
talk
about
monopolies
later
on
in
the
text
ex-
actly
how
high
fixed
costs
would
have
to
be
in
order
for
you
not
to
be
able
to
operate
without
an
entrance
fee
—
because,
as
we
illustrated
earlier
in
the
problem,
you
can
in
fact
increase
profit
by
charging
a
price
higher
than
p*
if
you
cannot
charge
an
entrance
fee.)
B:
Suppose,
as
in
exercise
10.10,
tastes
for
your
consumers
can
be
modeled
by
the
utility
function
u(xy,
xp)
=
10x‘1"5
+
X2,
where
x)
represents
amusement
park
rides
and
x
represents
dollars
of
other
consumption.
Suppose
further
that
your
marginal
cost
function
is
given
by
MC(x)
=
x/(250,000).
(a)
Suppose
that
you
have
10,000
consumers
on
any
given
day.
Calculate
the
(aggregate)
demand
function
for
amusement
park
rides.
Answer:
Each
consumer’s
demand
function
is
calculated
by
solving
the
problem
gcna}cx
IOx?'5
+
X2
subjectto
I
=
px;+x
(15.2.1)
1,42
which
gives
the
demand
function
x,
(p)
=
25/
p?.
Multiplying
by
10,000,
we
get
the
aggregate
demand
function
250,000
..
X(p)
=
2
(15.2.11)
(b)
What
price
would
you
charge
if
your
goal
was
to
maximize
total
surplus?
How
many
rides
would
be
consumed?
Answer:
Inverting
the
aggregate
demand
function
gives
us
the
aggregate
demand
curve
p =
500/(x%).
Total
surplus
is
maximized
where
this
in-
tersects
the
marginal
cost
curve.
This
implies
that
we
have
to
solve
the
equation
500
x
x05
"~
250,000
which
gives
us
x
=
250,000.
Plugging
this
back
into
the
demand
curve
p
=
500/
(x%>),
we
get
a
per-ride
price
of
p
=
1
at
which
each
consumer
would
demand
25
rides.
(15.2.1ii)
(c)
In
the
absence
of
fixed
costs,
what
would
your
profit
be
at
that
price?
Answer:
At
that price,
your
total
revenues
would
be
$250,000.
Your
costs
would
be the
area
under
the
MC
curve
—
which
is
$125,000.
(This
is
easy
to
calculate
since
the
MC
curve
is
linear
and
thus
just
half
the
total rev-
enues.
More
generally,
you
would
calculate
this
as
the
integral
of
the
MC
curve.)
Thus,
your
profit
(in
the
absence
of
fixed
costs)
is
$125,000.
(d)
Suppose
you
charged
a
price
that
was
25%
higher.
What
would
happen
to
your
profit?
Answer:
If
you
charged
a
price
of
$1.25
per
ride
(rather
than
the
$1
per
ride
you
just
calculated),
the
number
of
rides
demanded
would
be
250,000
X(2)
=
=160,
000.
15.2.iv
(2)
1
252
(
)
This
implies
that
your
revenue
would
be
160,000(1.25)
=
$200,000.
Your
marginal
cost
at
160,000
would
be
MC(160,000)
=
160,000/250,000
=
0.64.
This
implies
that
your
total
costs
would
be
0.64(160,000)/2)
=
$51,200
—
which
implies
your
profit
would
be
200,000
—
51,200
=
$148,800.
This
is
an
increase
in
profit
from
the
$125,000
we
calculated
for
the
per-ride
price
of
$1.
(e)
Derive
the
expenditure
function
for
your
consumers.
Answer:
We
first
have
to
solve
the
expenditure
minimization
problem
;nigl
px1
+
x2
subjectto
u=
IOx(l)‘5
+
Xo
(15.2.v)
1,42
which
gives
us
the
compensated
demand
functions
25
50
.
x1(p)=—
and
x(p,u)
=u—-—.
(15.2.vi)
p
p
Using
these,
we
can
then
derive
the
expenditure
function
E(p,u)
=
p(z—g)
+
(u—
@)
=u-
2—5
(15.2.vii)
p
p
p
(f)
Use
this
expenditure
function
to
calculate
how
much
consumers
would
be
willing
to
pay
to
keep
you
from
raising
the
price
from
what
you
calculated
in
(b)
to
25%
more.
Can
you
use
this
to
argue
that
raising
the
price
by
25%
is
inefficient
even
though
it
raises
your
profit?
Answer:
The
amount
that
each
consumer
is
willing
to
pay
to
avoid
this
price
increase
is
E(1.25,u)—-E(1,u)
=
(fl—
12—5)
-
(fi—
—)
=
$5.00,
(15.2.viii)
where
we
can
leave
the
utility
amount
u
unspecified
since
it
cancels
out.
(You
could
also
assume
some
sufficiently
high
income,
calculate
the
util-
ity
the
consumer
gets
at
the
initial
price,
and
then
us
it
to
derive
the
Exercise
15.8
Policy
Application:
Markets,
Social
Planners
and
Pollution:
One
of
the
condi-
tions
we
identified
as
important
to
the
first
welfare
theorem
is
that
there
are
no
ex-
ternalities.
One
of
the
most
important
externalities
in
the
real
world
is
pollution
from
production
(which
we
will
explore
in
detail
in
Chapter
21).
A:
Suppose
that
we
consider
the
production
of
some
good
x
and
assume
that
consumers
have
tastes
over
x
and
a
composite
good
y
where
x
is
quasilinear.
(@)
Illustrate
the
market
equilibrium
in
a
graph
with
x
on
the
horizontal
and
the
price
p
of
x
on
the
vertical
axis.
Assume
that
the
supply
curve
is
upward
sloping
—
either
because
you
are
considering
the
short
run
in
the
industry
or
because
the
industry
is
composed
of
firms
that
differ
in
their
cost
curves.
Answer:
This
is
illustrated
in
panel
(a)
of
Exercise
Graph
15.8
where
the
demand
curve
D
is
also
equal
to
the
MW
TP
curve
because
of
the
quasi-
linearity
of
x.
The
market
will
produce
output
quantity
x™
and
price
pM.
’
(=)
P
(b)
P
(<)
X"
X
X
xm
x
>
xm
Exercise
Graph
15.8
:
Pollution
in
Production
(b)
On
your
graph,
indicate
the
consumer
surplus
and
producer
profit
(or
pro-
ducer
surplus).
Answer:
Consumer
surplus
is
indicated
as
CS
and
producer
profit
—
or
producer
surplus
—
is
indicated
as
area
PS
in
panel
(a)
of
the
graph.
(c)
In
the
absence
of
externalities,
why
is
the
market
equilibrium
output
level
the
same
as
the
output
level
chosen
by
a
social
planner
who
wants
to
max-
imize
social
surplus?
Answer:
In
the
absence
of
externalities,
the
demand
curve
represents
the
marginal
benefit
society
gets
from
each
unit
of
x
and
the
supply
curve
represents
the
marginal
cost
incurred
by
society.
The
difference
between
these
is
positive
for
all
x
less
than
x¥
—
implying
that
social
surplus
is
produced
for
each
unit
of
output
until
we
reach
x™.
For
all
output
units
above
x™,
however,
the
marginal
social
benefit
(as
measured
by
the
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MW
TP
curve)
is
less
than
the
marginal
social
cost
(as
measured
by
the
supply
curve)
—
which
implies
we
would
incur
a
negative
social
surplus
for
any
unit
of
output
above
x™.
Thus,
a
social
planner
that
wishes
to
maximize
social
surplus
would
choose
to
produce
x.
(d)
Now
suppose
that,
for
every
unit
of
x
that
is
produced,
an
amount
of
pol-
lution
that
causes
social
damage
of
6
is
emitted.
If
you
wanted
to
illustrate
not
just
the
marginal
cost
of
production
(as
captured
in
supply
curves) but
also
the
additional
marginal
cost
of
pollution
(that
is
not
felt
by
produc-
ers),
where
would
that
“social
marginal
cost”
curve
lie
in
your
graph?
Answer:
This
is
illustrated
in
panel
(b)
of
Exercise
Graph
15.8
where
the
social
marginal
cost
curve
SMC
lies
§
above
the
supply
curve
—
because,
for
every
unit
of
output,
society
now
incurs
not
only
the
marginal
cost
faced
by
producers
(as
represented
in
the
supply
curve)
but
also
the ad-
ditional
marginal
cost
§
of
pollution.
(e)
In
the
absence
of
any
non-market
intervention,
do
firms
have
an
incentive
to
think
about
the
marginal
cost
of
pollution?
Will
the
market
equilibrium
change
as
a
result
of
the
fact
that
pollution
is
emitted
in
the
production
process?
Answer:
Firms
have
no
incentive
to
take
the
cost
of
pollution
into
account
because
they
do
not
have
to
pay
for
it.
Thus,
the
market
equilibrium
will
remain
unchanged
and
will
continue
to
occur
at
the
intersection
of
sup-
ply
and
demand
—
resulting
in
output
x.
(f)
Would
the
social
planner
who
wishes
to
maximize
social
surplus
take
the
marginal
social
cost
of
pollution
into
account?
Illustrate
in
your
graph
the
output
quantity
that
this
social
planner
would
choose
and
compare
it
to
the
quantity
the
market
would
produce.
Answer:
Since
the
social
planner
wants
to
maximize
the
total
social
sur-
plus,
he
would
want
to
take
into
account
the
cost
of
pollution.
Thus,
the
social
planner
would
want
to
produce
so
long
as
SMC
is
below
MW
TP
—
or
until
x*
in
panel
(b)
of
Exercise
Graph
15.8.
(8)
Re-draw
your
graph
with
the
following
two
curves:
The
demand
curve
and
the
marginal
social
cost
curve
(that
includes
both
the
marginal
costs of
producers
and
the
cost
imposed
on
society
by the
pollution
that
is
gener-
ated).
Also,
indicate
on
your
graph
the
quantity
x*
that
the
social
plan-
ner
wishes
to
produce
as
well
as
the
quantity
x™
that
the
market
would
produce.
Can
you
identify
in
your
graph
an
area
that
is
equal
to
the
dead-
weight
loss
that
is
produced
by
relying
solely
on
the
competitive
market?
Answer:
This
is
drawn
in
panel
(c)
of
Exercise
Graph
15.8.
If
the
so-
cial
planner’s
production
level
x*
is
produced,
the
total
surplus
would
be
equal
to
area
a.
If
the
market
produces
x¥
instead,
we
would
still
get
the
area
a
of
social
surplus
but
we
would
incur
a
negative
social
surplus
for
the
output
units
between
x*
and
x™.
That
negative
area
is
equal
to
b
in
the
graph
—
giving
us
an
overall
surplus
under
the
market
of
(a
—
b).
Thus,
the
deadweight
loss
from
the
overproduction
in
the
market
is
equal
to
area
b.
(h)
Explain
how
pollution-producing
production
processes
can
result
in
in-
efficient
outcomes
under
perfect
competition.
How
does
your
conclusion
change
if
the
government
forces
producers
to
pay
§
in
a
per-unit
tax?
Answer:
Pollution
producing
production
processes
result
in
inefficient
market
outcomes
if
firms
are
not
forced
to
face the
marginal
cost
of
caus-
ing
pollution.
If
the
government
charges
the
firms
§
per
output
unit,
it
is
in
effect
forcing
firms
to
take
the
cost
of
pollution
into
account.
As
a
result,
the
supply
curve
would
shift
up
by
é
(because
the
marginal
cost
of
production
has
increased
by
§).
As
a
result,
the
new
supply
curve
would
intersect
demand
at
x*
—
thus
restoring
efficiency
in
the
market.
B:
In
exercise
15.2,
you
should
have
derived
the
aggregate
demand
function
XP
(p)
=
250,000/
p?
from
the
presence
of
10,000
consumers
with
tastes
that
can
be
rep-
resented
by
the
utility
function
u(x,y)
=
10x°°
+
y.
Suppose
that
this
accu-
rately
characterizes
the
demand
side
of
the
market
in
the
current
problem.
Sup-
pose
further
that
the
long run
market
supply
curve
is
given
by
the
equation
X5
(p)
=
250,000p.
(a)
Derive
the
competitive
equilibrium
price
and
quantity
produced
in
the
market.
Answer:
The
competitive
equilibrium
occurs
where
demand
intersects
supply
—i.e.
where
250,000
p2
xPp)
=
=250,000p
=
X°(p).
(15.8.i)
Solving
for
p,
we
get
the
market
price
pM
=
1.
At
that
price,
both
the
supply
and
demand
functions
tell
us
that
the
competitive
market
output
will
be
xM
=
250,000.
(b)
Derive
the
size
of
consumer
surplus
and
profit
(or
producer
surplus).
Answer:
The
consumer
surplus
is
250,000
f
©0
250,000
1
250,000
p?
-
)
=250,000.
(15.8.i)
The
producer
surplus
(or
profit)
is
equal
to
total
revenues
minus
costs.
Total
revenues
are
1(250,000)
=
$250,000,
and
total
costs
are
half
that
(given
the
linear
supply
curve).
More
generally,
the
costs
are
just
the
area
under
the
supply
curve
—
which
is
1
f
250000p
dp
=
125000p?|§
=
125000
—
0
=
125,000.
(15.8.iii)
0
Producer
surplus
is
then
equal
to
250,000
—
125,000
=
$125,
000.
Exercise
16.2
Consider
again,
as
in
exercise
16.1,
a
2-person/2-good
exchange
economy
in
which
person
1
is
endowed
with
(e{,
e%)
and
person
2
is
endowed
with
(ei',
e%)
of the
goods
X1
and
x;.
A:
Suppose
again
that
tastes
are
homothetic,
and
assume
throughout
that
tastes
are
also
identical.
(a)
Draw
the
Edgeworth
Box
and
place
the
endowment
point
to
one
side
of
the
line
connecting
the
lower
left
and
upper
right
corners
of
the
box.
Answer:
This
is
done
in
panel
(a)
of
Exercise
Graph
16.2.
\
X
(a)
CATY
(b)
&<
<
Qe
|
5
)
Y
o~
2
Mb
I
~
N
¢
\
\
[
/
Core
\
\
\
\
-y
c‘
-
’
-‘
-
-
--u
e\,
2
€
.
5
g
-
o8
x‘
xl
contract
corvn
v
V&
X:_
S(oflt
-I:
Xy
Exercise
Graph
16.2
:
Core
and
Equilibria
with
Identical
Homothetic
Tastes
(b)
Illustrate
the
contract
curve
(i.e.
the
set
of
efficient
allocations)
you
derived
in
exercise
16.1.
Then
illustrate
the
set
of
mutually
beneficial
trades
as
well
as
the
set
of
core
allocations.
Answer:
These
are
also
illustrated
in
panel
(a)
of
Exercise
Graph
16.2
where
%'
and
%?
are
the
utility
levels
obtained
by
individuals
1
and
2
in
the
absence
of
trading
—
i.e.
when
they
just
consume
their
endowment.
(c)
Why
would
we
expect
these
two
individuals
to
arrive
at
an
allocation
in
the
core
by
trading
with
one
another?
Answer:
The
allocations
in
the
core
satisfy
two
properties:
(1)
both
indi-
viduals
are
better
off
than
at
their
endowments
and
(2)
there
are
no
fur-
ther
gains
from
trade
—
i.e.
no
further
reason
to
trade.
We
would
expect
the
individuals
to
trade
until
(2)
is
satisfied,
and
we
would
expect
neither
to
agree
to
trade
unless
he/she
is
better
off.
Thus,
it
is
in
the
region
where
(1)
and
(2)
are
satisfied
that
we
would
expect
trading
to
stop.
(d)
Where
does
the
competitive
equilibrium
lie
in
this
case?
Illustrate
this
by
drawing
the
budget
line
that
arises
from
equilibrium
prices.
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Answer:
This
is
illustrated
in
panel
(b)
of
Exercise
Graph
16.2
where
the
budget
line
(with
slope
—p;/p>)
through
the
endowment
point
E
causes
the
two
individuals
to
trade
from
E
to
A.
(e)
Does
the
equilibrium
lie
in
the
core?
Answer:
Yes,
it
does,
as
illustrated
in
panel
(b)
by
the
fact
that
Alies
on
the
section
of
the
contract
curve
that
falls
between
the
(dotted)
indifference
curves
which
pass
through
the
endowment
E.
(f)
Why
would
your
prediction
when
the
two
individuals
have
different
bar-
gaining
skills
differ
from
this?
Answer:
When
individuals
behave
competitively
(as
they
do
in
reaching
A),
they
essentially
have
the
same
bargaining
skills
(in
the
sense
that
they
are
not
bargaining
but
simply
taking
prices
as
given).
In
an
economy
with
only
two
individuals,
however,
such
“competitive”
or
“price
taking”
be-
havior
is
not
necessarily
to
be
expected.
Rather,
individuals
would
em-
ploy
their
bargaining
skills
to
get
to
the
best
possible
allocation
in
the
core.
If
individual
1
has
greater
bargaining
power,
for
instance,
the
bar-
gaining
process
would
lead
to
an
allocation
that
lies
between
A
and
B
on
the
contract
curve,
whereas
if
person
2
has
greater
bargaining
skills,
we
would
expect
to
end
up
between
A
and
C.
B:
Suppose,
as
in
exercise
16.1,
that
the
tastes
for
individuals
1
and
2
can
be
described
by
the utility
functions
u'
=
x*x\'~%
and
u?
=
xf
xél_p
"
(where
a
and
B
both
lie
between
0
and
1).
(a)
Derive
the
demands
for
x;
and
x,
by
each
of
the
two
individuals
as
a
func-
tion
of
prices
py
and
p»
(and
as
a
function
of
their
individual
endow-
ments).
Answer:
Solving
the
usual
utility
maximization
problems
(with
income
represented
by
the
value
of
endowments),
we
get
a(prel
+
pzel)
(1-a)(pie]
+
p2e))
xi
(p1,
p2)
=
.
and
x;(p1,p2)
=
:
(16.2.1)
for
individual
1
and
X}
(p1,
p2)
=
Plprer
+
pacy
and
x5
(p1,p2)
=
(=
P)(prci
+
paey
:
(16.2.11)
for
individual
2.
(b)
Let
p;
and
p;
denote
equilibrium
prices.
Derive
the
ratio
p;
|
p;
.
Answer:
In
equilibrium,
the
sum
of
the
demands
for
good
1
has
to
be
equal
to
the
supply
(or
economy-wide
endowment)
of
good
1.
(The
same
has
to
be
true
for
good
2,
but
we
only
have
to
solve
one
of
the
“demand
equal
to
supply”
equations
because
of
Walras’
Law.)
Put
differently,
the
equilibrium
prices
have
to
satisfy
the
condition
that
X1
(p1,
p2)
+
X2
(p1,
p2)
=
€]
+
€.
(16.2.iii)
Using
the
demand
equations
derived
in
part
(a),
we
can
write
this
as
aipie;
+p2e))
Bpre}
+p2€))
P1
P1
which
can
be
solved
for
p»/p;
to
give
the
equilibrium
price
ratio
=
e}
+
¢
(16.2.iv)
p;
(1-ae+1-pef
=
(16.2.v)
Py
ae;
+fes
(c)
Derive
the
equilibrium
allocation
in
the
economy
—
i.e.
derive
the
amount
of
x1
and
x;
that
each
individual
will
consume
in
the
competitive
equilib-
rium
(as
a
function
of
their
endowments).
Answer:
The
demand
equations
from
part
(a)
can
be
re-written
in
terms
of
relative
prices
—
x%(pl,pz)
=
ae}
+
ae%
(%)
and
x%(pl,pz)
=(1-
a)e{
(p_;)
+(1-
a)e%
(16.2.vi)
for
individual
1
and
x%(pl.pz)=fle%+fie§(§)
and
xf(m,pz)=(l—fi)e%(%)fll—fl)e%
(16.2.vii)
for
individual
2.
Substituting
in
our
equilibrium
price
ratio
from
equation
(16.2.v)
(or
its
inverse
when
called
for),
these
become
¥
=ae}+ae;(
(1-a)el
+(1-p)e?
ae)
+
fes
16.2.viii
(1-a)el
(ael
+
Be?)
6.2
xl
—
1
2
2
+(1-
a)el
27
(l-wel
+1-pel
2
for
individual
1
and
(1-a)el
+(1-p)e?
2=t
peg
e
P
ae,
+Pe,
(16.2.ix)
(1-B)é?
(ae}
+
Bed)
(1-ae}
+(1-pe?
X5
=
+(1-p)e
for
individual
2.
(d)
Now
suppose
that
a
=
f
—
i.e.
tastes
are
the
same
for
the
two
individuals.
From
your
answer
in
(c),
derive
the
equilibrium
allocation
to
person
1.
Answer:
Replacing
f
in
the
equations
of
expression
(16.2.viii),
we
get
1
1
1
e{
%
1
1
[
Ex
xp=ae;+(l-a)e,
|
T——
|=ae
+(1-a)e,
(—)
(16.2.x)
82
82
EZ
and
1
1
1
e2+e§
1
1(E2)
1
-
=qe
+(1l-a)e;,=ae;
|
—
|+
(1—a)e,.
(16.2.x1)
x2
l(ei+e%
2
1
El
2
(e)
Does
your
answer
to
(d)
satisfy
the
condition
you derived
in
exercise
16.1B(b)
for
pareto
efficient
allocations
(i.e.
allocations
on
the
contract
curve)?*
Answer:
Yes.
Plugging
equation
(16.2.x)
in
for
x;
in
our
expression
for
the
contract
curve,
we
get
won=(2]
2\A1)
=
E;
1
1(E1
1
[
E2
1
.
ae;
+(1-a)e,
=ae;
+(1-a)e;,
(16.2xii)
E>
E;
which
is
equal
to
the
equilibrium
allocation
of
good
2
to
individual
1
de-
rived
in
expression
(16.2.xi).
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