BAILY'S FUDGE GRADED RUBRIC

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University of Missouri, St. Louis *

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4614

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Economics

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Feb 20, 2024

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docx

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1

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Criteria Ratings Pts SWOT Diagram 2 / 2 pts SWOT Narrative Comments : What is important about seasonality is exactly what you said...that it can cause a cash flow problem. 4 / 4 pts Competitive Advantage Comments : good...Ruth has created a competitive advantage based on differentiation Describes competitive strengths and resources: Cost: Provide offerings at the lowest price. Differentiation: Provide offerings that are superior in quality, service, or features Specialization: Provide offerings narrowly tailored to a focused market 2 / 2 pts Value Proposition One sentence: Valuable, Differentiated, Substantiated The value proposition is usually ONE sentence that explains the full value (tangible and intangible) that a company delivers to its customers. 0 / 2 pts Target market(s) Comments : Bailey's does have a wide market of customers. Tell me more about these people...For example, is it middle class moms who live within 20 miles of the store? Men with a significant other and modest to high discretionary income? See the difference and level of detail? 1.5 / 2 pts Go-To-Market Word of mouth is probably Ruth's most powerful tool to leverage...which could do through referrals, etc. And social media is just starting to be a thing... 1.5 / 2 pts Option for Next Step Comments : seasonal sales at WalMart 1 / 1 pts Rationale for next step Comments : Any cost analysis? 4 / 5 pts Supplemental Strategic Elements Of these strategies, which one would benefit Bailey's the most in the near future? It would be challenging to do all of them at the same time 3.5 / 4 pts Conclusion 1 / 1 pts Overall Writing & Formatting Comments : nicely organized and easy to read 3 / 3 pts Total Points: 25
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