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BMI3C Name: _________________ 8.3 – Selecting a Channel QUESTION STRATEGY #1 – Is the channel directed at an industrial/institutional consumer? #2 – What is the income level of the target market? #3 – How large is the local market? #4 – What are the buying habits of the consumers? #5 – Will the channel reach enough consumers #6 – Is it a seasonal or high fashion item? #7 – Can the channel become a competitive advantage? #8 – Is the product custom made? #9 – Will the product spoil? #10 – What is the unit of value of the product? #11 – How large or heavy is the product? #12 – Does it come with a warranty? #13 – Is the product price sensitive? QUESTION: Determine the best way to distribute a snow shovel. __________________________________________________________________________________________ ___________________________________________________________________________

BMI3C Name: _________________ 8.4 – Logistics  Logistics is the process of… _________________________________________________________  A supply chain consists of ____________________  Involves __________________, __________________, _________________, and ________________ 4 Main Factors to Determine Transportation Method: Description 1. Destination 2. Weight 3. Volume 4. Type of Goods Type of Transportation Description Trucks Trains Plans Ships Pipelines 8.5 – Inventory Management  Inventory management controls the _________ once they are within the ____________ 4 main areas: Definition Importance Control Overstocks Out-of-stocks Shrinkage Turnover Info from: StatsCan

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