In the recent era of bio and weapons war, Supply chain disruption is faced by many major
sectors that also contributed to inflation elevation. The inefficient supply chain is caused by
time delays, labour shortages, congested transportation routes and an increase in customs
formalities. The direct effect of this is economic loss for a country and companies. As per the
rule, the supply chain problem is only effective if the demand is less than the supply. The
Russia-Ukraine war has aggravated challenges for the supply chain for many companies and
heightened inflation in many countries (Kim et al., 2023). Many U.S. industries have faced
the evil of war in terms of food, energy, semiconductors etc. A similar effect on the economy
was noticed during the pandemic. This worldwide crisis has shut down many small business
organizations and impacted the supply chain of large organizations. However, companies
evolved their strategies to go through difficult times like wars and pandemics. The
organization found their silver lining in technology and expedited its use. Although they were
equipped to use the latest technologies their insight to go digital completely was not
envisioned (Kim et al., 2023). Many businesses have responded with ingenious pivots that
have propelled them into new markets. Instead of closing down or taking a break, many great
corporations are undergoing major modifications in order to remain alive and
relevant.
Unilever
is a classic example of a multinational reorganising its supply chain in the
midst of a rapid-fire crisis. The company sponsoring many brands made adjustments to their
products by switching to their new production lines with new product ranges considering the
demand. One product that was sold in ignorable amounts earlier, became the reason for the
company to earn 1 billion euros (Perry, 2023). Unilever converted its deodorant facility in
Leeds, as well as others around the world, to create hand gel at scale in weeks - expanding
capacity 600 times. As a consequence of the shift, the firm was able to launch the brand in 50
new regions in less than 100 days. In addition, the Anglo-Dutch company has evolved its 20-
