Week 3 Journal
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School
Wilmington University *
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Course
SOC-318
Subject
Communications
Date
Feb 20, 2024
Type
docx
Pages
2
Uploaded by brcarter05
1. Within the context of Ritzer's discussion of the term, what is efficiency
? Can it be characterized as merely “good” or “bad”? Or is it more complicated? Explain. Efficiency in the context of McDonaldization refers to the organization's focus on minimizing time. George Ritzer's definition of efficiency emphasizes achieving the fastest way to satisfy a McDonald's customer's hunger. The system's practice of rationalizing its irrational actions to justify demands for increased efficiency can be seen as ethically questionable. By creating the perception that quantity equals quality, these organizations attempt to convince customers that purchasing a large quantity of products at a lower price is a good deal. However, the evaluation of workers is based on the speed of delivery rather than the quality of their work, which can be considered unethical as it prioritizes efficiency over basic human values. These systems devalue the rational thinking of both their employees and the people they serve. Additionally, it is noteworthy how these systems contribute to further irrationality, resulting in negative impacts such as health problems, environmental degradation, dehumanization, loss of enchantment, and standardization.
2. In your experience, does a smartphone, an iPad, a Kindle, or similar technology make your life more efficient? Which ones might you have used in the past day? How likely are you to purchase these technologies based on efficiency
?
Certainly. Internet devices enable us to establish a connection to the online realm, granting us access to a vast amount of information. This ability to obtain knowledge effortlessly is a recent achievement for society. It offers us the opportunity to acquire any desired knowledge at any given time, allowing us to peruse a wide range of reading materials as well. The smartphone is something I used in the past day and the device is widely utilized by individuals daily. Its effectiveness is evident in its ability to facilitate communication, provide entertainment, and enhance productivity. Given its diverse range of functions, the probability of acquiring a smartphone is considerable. When considering the purchase of technology,
efficiency is not the only determining factor. Other considerations, such as cost, personal needs, and preferences, also come into play.
3. If you needed to talk to someone, how would you prefer to do this (in person, over the phone, via e-
mail, by text messaging, etc.)? Does it depend on the person? The topic? What type of communication mechanism do you feel is most efficient? Under what circumstances would you choose the most efficient method of communication? Why?
I rely heavily on text messaging for about 90% of my communication. When I need to communicate with someone, I generally prefer doing so through text messages. However, the mode of communication I choose depends on the specific situation. For instance, if I have a simple question for a friend, I would send a text message. On the other hand, if it pertains to work or business, I prefer using email to maintain a record of the conversation. When it involves matters concerning my children, I opt for a phone conversation as it allows for clearer communication. Lastly, for important discussions, I believe it is best to have them face-to-face to avoid any confusion or misunderstandings.
4. What is calculability
? How is it related to scientific management? How is it related to the McDonaldization of work?
Calculability is about the quantitative qualities of the fast-food business model. In a McDonaldized world,
quantitative qualities, meaning big, cheap, and quick, supersede quality. The concept of "Calculability" is related to scientific management because it is characterized by a focus on measurable, countable, and quantifiable elements. Quantification emphasizes quantity over quality, often associating quality with large quantities. McDonald's, an American fast-food chain, has effectively expanded its business globally. The company has incorporated the Fordist management approach, which operates on an assembly line system, into its operations. The McDonaldization of workplaces great importance on calculability, focusing on quantity rather than quality. It aims to promote efficiency and cost-effectiveness, leading to standardization and control. Additionally, it fosters a culture where performance is constantly measured.
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