1936 task name
docx
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School
University of New South Wales *
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Course
485
Subject
Communications
Date
Nov 24, 2024
Type
docx
Pages
9
Uploaded by ChancellorElectron10813
VIDEO SCRIPT
Contents
Part 1:
.........................................................................................................................................
1
Part 2:
.........................................................................................................................................
3
Part 3:
.........................................................................................................................................
6
Part 1:
To see the video, click here
: https://www.instagram.com/reel/Cv7RZKdswHH/?hl=en
Dissecting the Video's Script:
Video 1 (0:01:04 in length)
The film starts out with a blank black screen.
The word "McDonald's" appears on the monitor.
- A rousing drumroll may be heard in the background.
Video clip 2 (from 0:05:07)
A McDonald's restaurant scene gets replaced with a new one.
After a brief black screen, the words "I made a movie about the as featured in meal" emerge,
and upbeat instrumental music plays in the background.
Clip 3 (from 0:08 seconds to 0:10)
The camera then zooms in on the highlighted McDonald's meal.
- The screen displays no text.
The background instrumental music plays on indefinitely.
Part 4 (from 0 minutes, 11 seconds)
The camera shifts to a collage of shots showcasing the As Featured In meal's burger, fries,
and beverage.
- The screen displays no text.
The background instrumental music plays on indefinitely.
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Part 5 (from 0 minutes, 16 seconds)
The scene shifts to an up-close look at the McDonald's logo.
There is no on-screen text.
The background instrumental music plays on indefinitely.
From 0:18 seconds to 0:20 seconds is the sixth clip.
The scene shifts to a vehicle where the McDonald's As Featured In meal is being devoured.
- The screen displays no text.
- Sounds: The song continues on in an instrumental fashion
Clip 7 runs for a total of 0 minutes, 21 seconds.
The scene shifts to a close-up of a person chowing down on the featured dish.
- The screen displays no text.
The background instrumental music plays on indefinitely.
Clip 8 (from 0:25 seconds to 0:28 seconds)
The scene shifts to the drive-thru menu of McDonald's.
- The screen displays no text.
The background instrumental music plays on indefinitely.
Time-stamped Clip 9 (from 0:29 to 0:32)
A close-up of a happy individual eating the As Seen In dish is shown instead.
- The screen displays no text.
- Sounds: The song continues on in an instrumental fashion.
The duration of Clip 10 is 0:33 to 0:36.
A shot of the "Try it now!" sign from McDonald's follows the action.
- There is no on-screen text.
The background instrumental music plays on indefinitely.
Time-stamped Clip 11 runs from 0:37:40.
A last shot of the McDonald's As Featured In meal is shown, demonstrating its deliciousness.
- The screen displays no text.
The background instrumental music plays on indefinitely.
Video segment 12 (0:41:45).
At the conclusion of the film, there is a black screen.
- There is no on-screen text.
It seems like the instrumental music is drawing to a close.
Every segment of the video ends with a recommended call to action. The last frame of the
commercial displays the words "Try it now!" to encourage viewers to visit McDonald's and
purchase the As Featured In meal for themselves. Throughout the film, the McDonald's As
Featured In meal is discussed and shown via close-ups and a montage highlighting its many
components.
Part 2:
TikTok video script with a similar tone:
Short (1 second to five seconds)
The movie starts out with a rapid transition effect.
As a teaser, the screen reads, "The ultimate McDonald's taste test challenge!"
- Sound: Instrumental music that is cheerful and vivacious.
Clip 2 (from 0:06:10 to 0:10:10)
The camera zooms in on a McDonald's Happy Meal.
- "Pick your favourite!" says the writing on the screen.
Sound: The upbeat score continues to play in the background.
The camera shifts to a split-screen effect in which two diners sample several courses from the
highlighted dinner.
- You may choose between "Team Burger" and "Team Fries" on the screen. Sound: Upbeat
music plays in the background.
Time-limited excerpt #4 (0:16:20)
The camera pans in on a person's face as they chow down on the burger.
- "Juicy and flavorful!" reads the writing on the screen.
Sound: The upbeat score continues to play in the background.
Video clip 5 (from 0:21:25)
The scene shifts to an extreme close-up of someone munching on a bag of chips.
- "Crispy and addicting!" reads the lettering on the screen.
Sound: The upbeat score continues to play in the background.
The sixth excerpt is 0 seconds long.
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- A close-up of a happy individual holding the "As Featured In" dish then appears.
- The on-screen lettering reads, "Satisfy your cravings!"
Sound: The upbeat score continues to play in the background.
Duration: 0:31:35 Clip 7
As the scene shifts, we see both Team Fries and Team Burger tucking into their respective
meals.
- The screen reads, "Who will win the taste test?"
Sound: The upbeat score continues to play in the background.
8th montage (0:36:40):
- The picture changes to a close-up of the McDonald's sign.
- "Try it now and decide for yourself!" reads writing on the screen.
Sound: The upbeat score continues to play in the background.
Time-stamped 9 (from 0:41 to 0:45)
The film's climax features a rapid-fire reversal effect.
- Read this now: "Go to McDonald's today!" it instructs.
Sound: The upbeat score continues to play in the background.
Throughout the film, the McDonald's As Featured In meal is discussed and shown. Close-ups
and split-screen techniques are used to contrast the burger and fries.
In the last frame, the words "Visit McDonald's today!" serve as a clear call to action, inviting
viewers to experience the As Featured In meal and choose their own items from the menu.
The target length for the clip is 45 seconds to 1 minute.
Part 3:
The objective of the development of the screenplay for the promotional film using
McDonald's as Featured In meal is to produce a movie that emulates the stylistic elements of
the TikTok application, therefore catering to a youthful demographic, while concurrently
ensuring that the content is both engaging and educational. The video incorporates elements
such as cheerful music, fast edits, and split-screen effects with the intention of capturing
viewers' attention and generating excitement around the taste test challenge.
The movie will be filmed in a McDonald's establishment with the purpose of showcasing the
restaurant's lively and inviting atmosphere. The overall atmosphere of the film is
characterised by a lighthearted and carefree tone, while the characters exhibit a strong
enthusiasm and appreciation for the culinary creation shown in the movie. This video is likely
to be of interest to adolescents and young adults who actively engage with TikTok and like
exploring various culinary establishments. The film was produced by McDonald's with the
purpose of showcasing the diverse and enjoyable choices offered in their "As Featured In"
meal. The clip was produced in collaboration with the renowned mobile application TikTok.
The primary objective of the organisation is to enhance the relevance of its brand within the
context of contemporary society. The movie enhances the viewers' sense of anticipation for
the dinner event by deconstructing it into its constituent elements and including a competitive
taste element. As a consequence of this, many will feel obligated to visit McDonald's and
personally evaluate the food.
This video serves the purpose of showcasing the delectable nature of the food highlighted in
"As Featured In," with the intention of enticing potential consumers and bolstering sales,
while also ensuring the continued engagement of current customers. Individuals are
motivated to sample the culinary offerings of McDonald's via exposure to a cinematic
production that portrays the diverse assortment of burgers and fries in a cheerful and
amicable manner. Individuals may express a desire to visit the location and personally
evaluate the culinary offering due to its perceived appeal.
The monetary value of this video script is justified due to its use of the well recognised
TikTok style, which effectively captures individuals' interest, motivates them to engage
actively, and encourages them to take decisive action. The video uses contemporary social
media techniques to effectively showcase the As Featured In dinner in a captivating and
enjoyable manner. This phenomenon not only enhances the relevance of the McDonald's
brand within contemporary society, but also serves to recruit novel customer segments and
bolster revenue generation. The film adeptly integrates engaging material with advertising
messaging, yielding a captivating presentation that effectively captivates the intended
audience and motivates them to patronise McDonald's for the purpose of experiencing the
featured product.
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